Master Podcast SEO: Craft Show Notes That Boost Downloads

You’ve already put in so much effort to create an incredible audio experience for your listeners… and then it comes time to write the show notes. Show notes can feel like such an afterthought and yet, they’re more important than you think. This week, episode 8 of Successful Podcasting Unlocked answers the question: Are show notes actually important?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Podcast show notes should be optimized for SEO (Search Engine Optimization).
• Transcribing your episode can help in creating comprehensive show notes. 
• Expanding on your show notes can be a great way to repurpose content, turning them into a blog post. 
• Adding timestamps and transcripts to show notes can enhance their SEO-friendliness.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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LINKS MENTIONED IN THIS EPISODE

Otter.AI*

*affiliate link

Proud member of the Feminist Podcasters Collective.

Chapters

• 0:00 Are Show Notes Actually Important?
• 1:55 Transcribe your podcast episode using tools like Otter AI to get an overview of the conversation and pull quotes.
• 3:20 Using transcriptions to create SEO-friendly show notes, highlighting key quotes and timestamps to improve podcast discoverability.
• 4:36 Alesia shares the structure she uses for client’s show notes.
• 5:56 SEO-friendly show notes make it easier for listeners to see what the episode is about, find resources and share episodes.