Crafting Powerful Podcast Artwork That Converts

You’ve probably heard the saying, ‘Don’t judge a book by its cover’ and while we know we shouldn’t the reality is people do judge books and podcasts by their covers. With so many people starting podcasts, it is so important for us to use every tool available to grab and hold our listener’s attention and podcast artwork is the first step in doing that. This week, episode 17 of Successful Podcasting Unlocked answers the question: Is podcast artwork important?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Podcast artwork should be aligned with the podcast’s brand and target audience.
• Consider using episode-specific cover art to create deeper brand awareness. 
• Strategically align your artwork with the vibe of your show so listeners can know what to expect.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Chapters

• 0:00 Crafting Powerful Podcast Artwork That Converts
• 1:31 Professional looking podcast artwork is important to attract listeners.
• 3:11 Alesia strategically uses identical branding on both her podcast covers to drive traffic and create awareness for her agency.
• 4:44 Create episode-specific cover art for brand awareness and social media sharing.
• 6:17 The importance of strategic podcast cover art alignment with brand and listener expectations.