Business Origin Stories for Entrepreneurs, Coaches, and Leaders

08: Making Email Marketing Cool Again with Karsen Murray

Amy Schutte

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Dive into the world of email marketing with Strategic Copywriter Karsen Murray as she unpacks game-changing strategies tailored for female service providers. From crafting compelling messaging to building an authentic brand, discover how to captivate your audience and elevate your business.

In this insightful podcast, Karsen underscores the unparalleled importance of email marketing in fostering deeper connections and driving business growth. Learn firsthand why email outshines social media in delivering personalized, value-packed content that resonates with subscribers on a profound level.

Explore practical tips for building and nurturing an engaged email list, including the power of irresistible lead magnets and attention-grabbing subject lines. Uncover the secrets to writing emails that feel like genuine conversations, leveraging the magic of personalization and readability to keep your audience hooked.

Delve into the entrepreneurial journeys of successful female entrepreneurs, gaining invaluable insights into their experiences with branding, marketing, and overcoming challenges. Discover how to align your business with your values and aspirations, even in the face of change and uncertainty.

This podcast will answer burning questions such as:

  • Why is email marketing so crucial for service providers?
  • What's the best way to generate leads for a newsletter that converts?
  • How can personalization and authenticity enhance email engagement and ROI?
  • What are the essential elements of crafting compelling email subject lines?
  • How can entrepreneurs align their businesses with their values while maintaining profitability?
  • How does building an engaged email list contribute to sustainable business growth and success?

Whether you're just starting or seeking to refine your email marketing strategy, this episode offers a treasure trove of wisdom and inspiration. Tune in now and embark on a transformative journey toward email marketing mastery. 

Learn more about Karsen at www.karsenmurray.com or follow her on Intagram.


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