Imagine walking away from a toxic job, no safety net, just a dream in your heart, and a belief that work should never come at the expense of your humanity. That’s exactly what Julia Block Pearson did. Now, as the CEO of Stratos Creative Marketing, she’s built a company that flips the script on hustle culture with a bold mantra: Humans first, workers second.
In this raw and real conversation, Julia peels back the layers of her journey—from leaving a workplace fraught with harassment and disbelief to creating a thriving business that prioritizes people over productivity. Together, we dive into:
✨ How Julia designed a life-first business to support her growing family and big dreams
✨ What it was really like to spend three months living on the road with a toddler, three dogs, and a camper
✨ The challenges (and joys) of running a business without childcare while leaning on trust, flexibility, and a killer team
✨ How past work trauma shaped her leadership style and her unshakeable commitment to valuing people
✨ The power of radical candor, open-handed leadership, and leading with intention
This episode is packed with aha moments, actionable insights, and the kind of honesty that will leave you nodding along and feeling seen. Whether you’re dreaming of building a business that aligns with your life or just looking for the courage to rewrite your own story, Julia’s wisdom and openness will inspire you to lead with heart, dream bigger, and, most importantly, put yourself first.
Trust me, you don’t want to miss this one—it’s like a warm cup of coffee for your soul.
Connect with Julia:
- Website: http://stratoscreativemarketing.com
- Instagram: http://instagram.com/stratoscreative
- LinkedIn: https://www.linkedin.com/in/juliablock/
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
Losing weight and keeping it off is about more than just a quick fix—it’s about building sustainable habits. In this episode, Emily Countryman, founder of Shift Set Go, shares how she’s helped thousands of clients achieve lasting success through personalized nutrition and support.
Emily also dives into the challenges of scaling her business, the systems she’s built to ensure client success, and how her journey from a small clinic to a multi-location business has been both rewarding and eye-opening.
You’ll walk away with insights on how to build a business that truly impacts lives—and why real, long-term results are the key to success.
In this episode, you’ll learn:
- How to create sustainable systems that serve your clients
- The biggest challenges of scaling a wellness business
- Why focusing on long-term results drives real success
Connect with Emily:
- Website: www.shiftsetgo.com
- Instagram: www.instagram.com/shiftsetgo/
- LinkedIn: www.linkedin.com/in/emily-countryman/
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
Marketing, branding, and advertising — three pillars that drive business growth but are often misunderstood.
In this episode, Jennifer Sutton, CEO and founder of Bright+Co Marketing, demystifies the key differences between these critical components and shares how businesses can strategically leverage each to scale effectively. With over 20 years of experience working with both startups and global brands, Jennifer walks us through the most common challenges companies face when trying to grow and offers clear, actionable insights on how to overcome them.
You’ll leave this conversation with a better understanding of where to focus your time, energy, and resources, no matter the size of your business.
In this episode, you’ll learn:
- The real differences between marketing, branding, and advertising
- How to identify and address friction points in your business
- Strategies for planning effective ad campaigns, even with smaller budgets
Connect with Jennifer:
- Instagram: www.instagram.com/jenniferjohnssutton/
- LinkedIn: www.linkedin.com/in/jenniferjsutton/
- Hello Chaos podcast:
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
In this episode of Business Origin Stories, we dive deep into the creative process, trauma, and balancing motherhood with author and writing coach, Margo Steines. Margo shares her journey of writing her powerful memoir Brutalities, which explores themes of physical extremity, trauma, and personal growth, as well as her unique approach to writing and teaching.
Margo opens up about her process of writing through challenging life experiences, how she balances her career with motherhood, and why she believes writing isn’t always therapeutic but often requires processing emotions outside the page. This episode is packed with wisdom for anyone who has ever considered writing a book or wants to understand how to create a life that allows both personal and creative fulfillment.
In this episode, we discuss:
- How to turn your personal story into a compelling narrative
- Writing memoirs with honesty, but without shame
- The complexities of balancing creative work with parenthood
- The role of vulnerability in writing and sharing your story with the world
Tune in for an insightful conversation that will inspire writers and creatives to embrace the messiness of life and turn it into powerful art.
Connect with Margo here:
- Website: www.margosteines.com
- Instagram: www.instagram.com/redstateblues/
- LinkedIn: www.linkedin.com/in/margo-steines-a82781205/
- Creative writing classes: www.margosteines.com/classes
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
In this heartfelt and thought-provoking episode of Business Origin Stories, host Amy Schutte shares a transformative discussion on the importance of aligning your business with your true values. Fresh from a meaningful trip to England, where she worked with one of her long-time clients, Amy reflects on what it truly means to build a conscious brand that serves not only your customers but also honors you as a founder.
Amy opens up about the challenges entrepreneurs face when building or pivoting a business, comparing it to waiting at an airport without a clear destination. She identifies two major pitfalls business owners often fall into: lack of clarity and rushing through the foundational stages, leading to burnout and exhaustion.
Drawing from her powerful four-phase methodology, Origin Stories, Amy dives deep into the Spark Phase—the stage where it all begins. She emphasizes that before crafting your brand messaging and offers, you must first understand and align with your personal values. Why? Because your business is a direct reflection of who you are, and without clarity on your values, it’s easy to lose your way.
Listeners will learn why understanding subconscious values is key, how your habits are tied to your values, and the importance of building a business that supports the life you desire. Amy shares practical insights on how to conduct a values exercise and why certain often-overlooked values like wealth and health should be given more attention.
Key Takeaways:
- The importance of the Spark Phase in creating a sustainable brand.
- Why aligning your business with your personal values is essential for long-term success.
- Actionable steps to identify and elevate your core values as an entrepreneur.
- The vital balance of masculine and feminine energies in the business-building process.
- Real stories and examples of how values can shape business offers and pricing structures.
Connect with Amy Schutte:
- Visit Hudson & Co. to learn more about her work.
- Follow Amy on Instagram at @AmySchutte_ for more insights and behind-the-scenes moments.
Tune in and discover how to come home to yourself in business, creating a brand that not only succeeds but fulfills you on a personal and professional level.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
For ambitious women, success often comes with a price: stress, anxiety, and the relentless pressure to keep achieving. In this episode, Dr. Seema Desai, a coach, former dentist, and mom, reveals how women can reconnect with their intuition and find freedom beyond their checklists and daily demands.
Dr. Seema shares her personal journey from checklist-driven success to discovering her true calling. With insights on using breath, yoga, and intentional choices, she offers actionable strategies for women who are ready to reclaim joy in their lives—without sacrificing their ambition.
In this episode, you’ll learn:
- The power of listening to your body and intuition
- Practical ways to reduce stress and find clarity
- Why investing in yourself benefits everyone around you
Connect with Dr. Seema:
- Instagram: www.instagram.com/dr.seemadesai/
- LinkedIn: www.linkedin.com/in/seema-desai-dds/
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
When it comes to growing a business, it’s easy to get caught up in taking whatever comes your way. But what if you could intentionally shape your path instead? In this episode, Victoria Hajar, founder and CEO of Ugli Ventures, shares her journey of moving from simply accepting what’s given to consciously creating the life and business she truly wanted.
Victoria dives into the challenges of balancing motherhood and entrepreneurship, the power of dialing into your ideal client, and why building a strong foundation is key to scaling with confidence. She also offers a behind-the-scenes look at how she built her own framework for success—and how you can, too.
Here’s what you’ll learn:
- How to find clarity and confidence in your business vision
- The importance of being intentional in building your marketing strategy
- Why understanding your ideal client can transform your business
Connect with Victoria:
- Website: www.ugliventures.com
- Instagram: www.instagram.com/ugliventures/
- LinkedIn: www.linkedin.com/in/victoria-hajjar/
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
There's somebody out there at this very moment needs what you have, and so to me, you're doing a disservice, and you're being almost selfish by not sharing your talents.
Jacqueline Green is the driving force behind Behind the Design, a strategic marketing partner for businesses in the design, construction, and real estate investment sectors.
As a seasoned commercial interior designer, former college instructor, and highly experienced marketing expert, Jacqueline and her team deliver bespoke marketing solutions that drive substantial growth, bolster brand credibility, and achieve superior business outcomes.
As founder, CEO, and Chief Strategist, Jacqueline's commitment to honesty, integrity, and exceptional service empowers business owners to exceed their objectives and lead their industries with confidence and innovation. Her leadership is transforming how professionals in these sectors build successful businesses, fostering a community of empowered and high-performing entrepreneurs.
Here's what you'll learn:
- Marketing strategies that will help you grow your business
- The power of networking events
- Easy ways to grow and scale your business by going back to basics
Connect with Jackie here:
Instagram Profile: https://www.instagram.com/behindthedesignco/
LinkedIn Profile : https://www.linkedin.com/in/jacquelinereed/
Download Jackie's "30 Days of Social Media Posts to Boost Your Business": https://www.behindthedesignco.com/30-day-content-calendar
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
There are countless marketing strategies out there, but content marketing remains one of the most powerful ways to serve your audience, boost your SEO, and clearly show how you can help them.
It’s all about that "know, like, and trust" factor.
In this episode social media expert Ashley Mason shares her best-kept secrets for creating a marketing trifecta that truly works.
You’ll love this conversation for its actionable, step-by-step approach and the game-changing hacks Ashley uses to help business owners attract their ideal clients. Plus, her business origin story is inspiring—you’ll want to follow and connect with her as soon as you finish listening.
In this episode you'll learn:
- How blogs, social media, and email marketing work together
- The best hacks to create really good content
- Ways to use AI to your advantage
Connect with Ashley:
Website: http://www.dashofsocial.com
Instagram: http://www.instagram.com/dashofsocial
LinkedIn: www.linkedin.com/in/ashleyjeanmason
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
In this episode of Business Origin Stories, we dive into intuition, joy, and authenticity with Lisa Luminaire, an intuitive guide and mentor for women entrepreneurs.
Lisa teaches women in business how to listen to their inner voice, tap into joy, and build aligned businesses.
If you’ve ever felt the pull to break free from external expectations and create a business that feels 100% true to who you are, this episode will resonate deeply. Lisa’s wisdom will remind you that it’s not only possible, but essential, to blend joy, intuition, and authenticity into the foundation of your work.
In this episode, we cover:
- Lisa’s journey of deconstructing her beliefs and reclaiming her power
- Why following joy is the key to authenticity in business
- How to use social platforms like Threads for authentic community building
- Viewing business as an art form and leading with your intuition
Tune in for an inspiring conversation that will remind you to trust yourself, embrace your joy, and use your intuition as the compass for building the business of your dreams.
Connect with Lisa on Instagram or listen to her new podcast, The Rebel Codes on Apple or Spotify.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
Go for it. If you're dreaming about it and asking yourself, "Should I? Should ?Should I?" Don't doubt yourself. Do it. Why don't you do it? Do it. You have the skills to do it. I started with even less than that. Go for it. You're gonna have to put the work in for sure, but if you're willing to put the work in it, there's nothing to stop you. - Chef Marie
Chef Marie and her husband, Chef Carlos own Hands on Sweets, a custom, luxury wedding cake and dessert company in Tampa Bay, Florida. Their cakes look like art and taste like love and after listening to this interview, you'll be inspired to start finding ways to infuse luxury into your brand.
In this interview Chef Marie covers:
- How to create a luxury brand that allows you to charge what you're worth
- Insight into what it's like to live and work with your spouse 24/7
- How upleveling the Hands On Sweet brand allowed their family to take more time off and start enjoying the business they've created
- What it was like to work with Hudson & Co. as a client
Follow Chef Marie at www.handsonsweets.com or on instagram @handsonsweets.
To uplevel your brand, visit www.hudsonandco.co
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
In this podcast episode, your host, Amy Schutte, tells a real-life story of two gyms in my area.
One has a simple yet effective onboarding email series for new clients.
The other? A piece of paper with a few communication tidbits that’s easy to crumple and lose in your purse.
Now, guess which one is winning?
Thankfully, these two gyms aren’t direct competitors. But if your competitors are nurturing their potential clients with a well-thought-out welcome email journey and you’re not, then my friend, you’re missing out on one of the simplest and BEST ways to serve your audience.
This episode breaks down exactly what you need to create a lead generator and the core topics for each of your first automated emails.
Some call it a funnel, some a welcome series – but you should call it a crucial part of your marketing foundation.
Your potential clients or current clients are always in need of communication from you, and if you do this well, it will help you strengthen your business relationships, upsell with ease, and frankly – it’s going to make your life SO much easier.
Just imagine your potential clients showing up, ready to buy from you instead of with 1,000 questions or objections.
How would your life and business change?
This is a critical marketing tactic, no matter what industry you are in…
Services
Healthcare
Arts
Manufacturing
Automotive
Products
Storefronts
The email automation technology is INCREDIBLE these days.
Create value. Serve people well. Enjoy the benefits of creating more expansion in the world.
This may be digital marketing 101, but I promise you, even clients I’ve worked with that are making millions are struggling with this.
But it doesn’t need to be complicated – this episode will help!
P.S. Need help crafting your message and implementing this foundational marketing tactic? At Hudson & Co, we'd love to help. We offer a free 30 minute discovery call. Get on our calendar here.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
"I am not afraid, I was born to do this." - Joan of Arc
When author Lesa Engelthaler wrote her children's book, Joan of Art, she didn't realize it would become a book that would also inspire adults.
In our latest Business Origin Stories podcast episode, I dive deep into a conversation with Lesa, the brilliant author behind "Joan of Art." Lesa's journey from journalist to children’s book author is a masterclass on leaning into your life's seasons. Her book, which beautifully reimagines the tale of Joan of Arc for a younger audience, is a call to readers to claim their own brilliance in life.
Lesa's book encourages us all to embrace who we were born to be, regardless of the challenges we face.
In this episode, you'll discover:
- The Inspiration Behind the Book: Why Lesa chose Joan of Arc as her muse and how her personal experiences shaped this project.
- The Impact on Young Readers: Heartwarming stories of how children have responded to the book’s empowering message and the surprising ways it’s resonated with adults.
- The Power of Bravery: Insights into how Lesa encourages both young girls and women to step into their power and pursue their true calling.
- The Book Publishing Process: What it takes to write and publish a book with a publisher.
Don’t miss out on this chance to hear from a woman who is shaping the future through literature and igniting conversations that matter.
You can purchase her book anywhere books are sold and find out more about Lesa at https://www.lesaengelthaler.com/ or on Instagram here.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
In the U.S., women-owned small businesses are a powerhouse, generating $2.7 trillion annually, employing nearly 12.2 million people, and making up 40% of all businesses. Yet, despite this incredible impact, Lendio found that in 2023, women were still less likely than men to secure business loans or receive the full amount needed to fuel their growth.
This week’s guest knows firsthand the challenges and triumphs of building a successful business, especially while juggling motherhood. Crystalee Beck, MPC, is a wife and mama to four adorable mess-maker and an award-winning speaker and the trailblazing founder of Comma Copywriters. After stepping away from the corporate world in 2016, Crystalee built her own ladder, determined to be there for her kids while pursuing her passion. Her company has been named four times to Utah Business magazine's Fast 50 and twice to the MountainWest Capital Network's list of Utah 100. Comma has also been honored by the Utah Governor's office as one of the inaugural 100 Companies Championing Women.
Crystalee leads her 30-person team with a "life first" approach, delivering high-quality content for top tech companies in Silicon Slopes and world-class brands beyond Utah. But her passion extends beyond her own business. Through The Mama Ladder and the High Five Grant for Moms, Crystalee is empowering other mom entrepreneurs to take up space and build their own ladders.
Since 2018, the High Five Grant for Moms has:
- Awarded $70,500 in grants and $33,000+ in goods and services to 65 mom business owners
- Built a thriving community that offers support, education, and hope to thousands of mom entrepreneurs
- Had former finalists featured on Shark Tank, Good Morning America, NBC News, Forbes, People, and more
- Seen past winners get their products into major retailers like Amazon, Target, Walmart, buybuy BABY, CVS, Walgreens, and Rite Aid
If you’re a mompreneur or aspiring to be one, this conversation is a must-listen. Crystalee shares her journey from start-up to award-winning success and how she’s helping other mothers in business do the same.
The High Five Grant for Moms is a business grant competition dedicated to ambitious moms building businesses while raising babies. In partnership with The Profitability Project, grants ranging from $1,000 to $10,000 are available.
Apply between September 1-30, 2024, at www.highfivegrant.com, and be sure to follow Crystalee on Instagram @themamaladder or connect with her on LinkedIn.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
You know how sometimes you meet someone who completely reinvents their life, and you can’t help but be totally inspired?
Meet Dr. Amanda Lewis.
After running a successful dental practice for 20 years, she’s now on a brand new adventure—launching her own beauty brand called Lewie.
In our latest podcast episode, Amanda shares her journey of going from the world of dentistry to creating something fresh and exciting in the beauty space. And trust me, you’ll want to hear this one!
Here’s why this episode is so special:
- Big Leap, Bigger Impact: Amanda didn’t just change careers; she took a huge leap of faith. Hear how she’s bringing beauty and oral health together in a way that’s never been done before.
- From the Dentist Chair to the Beauty Aisle: Lewie isn’t just about keeping your teeth clean—it’s about making you feel beautiful, inside and out.
- Advice You Can’t Miss: Amanda’s wisdom on finding the right people to support your vision is pure gold for anyone thinking about a big career change or launching something new.
If you’re dreaming about making a big move in your own life, or just love hearing stories about women who are shaking things up, this episode is for you.
Follow Amanda at https://mylewie.com/ or on instagram at @mylewie
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
"I believe we did not come here to work our entire lives. The Earth that we are creating, and the way that we create work and money and abundance for our lives is from a different energy."
Are you ready to break free from societal expectations and truly embrace your personal and professional journey? In our latest podcast episode, we sit down with Megan Taylor—a renowned DJ, consultant, and spiritual seeker. Megan shares her inspiring journey of unwinding from the pressures of the public eye to finding true freedom and authenticity.
Voted “Chicago’s Best DJ,” listed as one of the Top 500 Influential Event Professionals and a Top 25 Entertainers by Bizbash, Megan's clients include Vogue, Nike, Google, Facebook, James Beard, MLS All Stars, Chanel, DAYBREAKER, Vera Wang, Chicago Cubs, Salesforce, Ted Baker, Intermix, DVF, Lexus, Verizon, America’s Cup, Salesforce, Soul Cycle, Equinox, Modern Luxury, United Airlines, TEDx, Crate & Barrel, Mejuri, and more.
In this episode, you'll discover:
- Megan’s strategies for maintaining energy and integrity in public spaces: Learn how intentionality and self-care can be your secret weapons.
- Navigating chaos with flow and balance: Megan opens up about the importance of acknowledging energy shifts and how to find harmony amidst the hustle.
- Overcoming career and personal identity crises: From career crossroads to personal breakthroughs, hear how Megan’s creative risks and leaps of faith have shaped her success.
Whether you're in a career rut, facing an identity crisis, or simply seeking inspiration to take your next big leap, Megan’s story will motivate you to adapt, take risks, and discover your true self.
Follow her on instagram at @djmegantaylor or book her at https://www.thisismegantaylor.com.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
"The radically authentic part is the part of you that knows how to connect naturally. It's a part of you that's urging you, whether you can hear it or not, to move closer to your purpose. And if you follow that part of you, you will always be on the path, and you will always attract who you want to attract."
In this episode, Amy Schutte, host of the Business Origin Stories Podcast, interviews Aleya Harris.
Aleya Harris is the spark for your spark™. A trailblazer in purpose-driven story crafting, she is a marketing executive and ex-Google Vendor Partner who brings her dynamic experience to her role as the CEO of The Evolution Collective Inc. Aleya is a StoryBrand Certified Guide, international award-winning speaker, the founder and lead trainer of Spark the Stage ™, and the host of the award-winning Flourishing Entrepreneur Podcast. She is also the author of the upcoming book Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire, and Transform Your Audience. Her unique approach as a Strategic Storytelling Consultant has revolutionized the way businesses communicate, transforming workplace cultures and market positioning. With her dynamic energy and proven methodologies, Aleya guides clients to unlock their potential, articulate their radically authentic stories, and achieve unparalleled success.
In this episode Amy and Aleya cover:
- How to use a proven storytelling formula to create a powerful story
- How to sell from the stage the right way
- Ways to start getting in front of an audience
- The best speaking formulas and
- Speaking and storytelling resources for you to get started
Follow Aleya at https://www.aleyaharris.com/ and connect with her on instagram here.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
Are you ready to inject a little more joy into your life?
In our latest episode of "Business Origin Stories," Amy Schutte sits down with the incredible Lisa Even. Lisa is a speaker, coach, author, and self-proclaimed joy connoisseur. Her passion for joy isn't just a career; it's a way of life. From her book "Joy is My Job" to her inspiring podcast "Have Good Ripple Effect," Lisa is on a mission to help us all find and embrace joy in our everyday lives.
This episode is a heartfelt dive into what joy truly means and how it can transform our lives, both personally and professionally. Lisa shares her journey from being an operational healthcare leader to becoming a joy advocate, and she offers practical insights on how we can all make joy a priority.
Here are a few highlights you won't want to miss:
- Lisa’s inspiring story of hanging a whiteboard in her bedroom to track joy-filled goals with her husband.
- The shift from chasing responsibilities to actively pursuing joy.
- How small, everyday joys can lead to achieving bigger dreams.
- Practical tips on integrating joy into your life and work, even when you're feeling burnt out.
- Pivoting from the corporate world into creating a speaking and coaching business.
Whether you're looking to enhance your productivity, create a happier home, or simply add a bit more sparkle to your daily routine, this episode is packed with wisdom and actionable advice.
Follow Lisa at https://www.lisaeven.com/.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
"It's ever-evolving ––like a spiral, like a continuum, like we're becoming something new all the time, while we're unbecoming what we once were, and instead of measuring that journey against the outside yardsticks, it's just coming home to the voice inside your soul. There's always going to be a fear, and the invitation is to move through those fears. The other side of your comfort zone is where your expansion lives." - Jessica Zweig
Jessica Zweig is a serial entrepreneur and founder of SimplyBe. Agency, #1 bestselling author, and host of The Spiritual Hustler podcast.
Marianne Williamson even described her as a "voice of her time."
Jessica was the go-to for personal branding before it was really a thing—in fact, I think her book on personal branding was one of the biggest reasons the space has skyrocketed.
But what I love most about Jessica is her ability to unapologetically step into her light and hold space for others to do the same. She is a permission slip giver, a creator of sisterhoods, and forever reminding her people that when anyone rises, we all rise.
Her newest book, THE LIGHT WORK: Reclaim Your Feminine Power, Live Your Cosmic Truth, Illuminate the World, is about to hit shelves next month, and if you are looking for guidance and light, this book is so beautiful. She's found a way to weave business and spirituality together in a way that is accessible and heartfelt.
In my interview with Jessica, she talks deeply about pivoting, holding space for your truth, and stepping boldly into your authentic heart.
We cover:
- Selling her multi-million dollar agency
- Stepping into her authentic message
- Encouraging and creating opportunities for Sisterhood
- Her new book launch event
- Her formula to help people find their purpose
- And we lightly touch on aliens (!)
Follow Jessica:
•IG: @jessicazweig
•Pre-order THE LIGHT WORK: thelightworkbook.com
•Visit jessicazweig.com
Follow Amy
• IG: @amyschutte_
• Visit hudsonandco.co
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
Welcome back to the Business Origin Stories Podcast! Today’s episode is a special treat as I sit down with the fantastic Chellie Carlson, a transformational wardrobe stylist and the visionary founder of Chellie Carlson Style. With over 25 years of experience in the fashion industry, Chellie is on a mission to change her clients' lives by transforming their closets and boosting their confidence. Her signature three-step program, "The Method," takes clients from feeling just fine to absolutely magnetic in their clothes in just four weeks.
In this episode, Chellie opens up about her journey from a small-town farm girl in Missouri to becoming a sought-after stylist in Los Angeles. She shares how her love for fashion was nurtured by her mother, who created custom show outfits for her and encouraged her to express herself through clothing. Chellie’s passion for fashion led her to study the field in college and eventually move to Chicago, where she spent 20 years working for a prominent intimate apparel brand. During this time, she discovered her gift for helping women feel more confident in their bodies and clothes, sparking her desire to start her own styling business.
Chellie dives deep into the challenges she faced when leaving her comfortable corporate job to pursue her dream. She shares how playing small and staying in her comfort zone became unbearable, leading her to take a leap of faith just two weeks before the COVID-19 pandemic hit. Despite the timing, Chellie used the downtime to work on herself, her brand, and her signature service, which has since evolved and transformed the lives of countless women.
We also explore Chellie’s unique approach to styling, which goes beyond just picking out clothes. She delves into the emotional and energetic aspects of her work, helping clients uncover and release limiting beliefs about themselves and their wardrobes. By understanding their past experiences and the messages they received about clothing and self-worth, Chellie empowers her clients to step into their best selves and make confident choices.
Chellie’s process is deeply personal and transformative. She starts with an in-person edit session, where she energetically connects with her clients, learning about their lives and what's been holding them back. This session is not just about purging old clothes but about letting go of old beliefs and making space for new, empowering ones. The shopping session that follows is a dream come true, with Chellie curating a selection of clothing that aligns with the client's vision for their future self. Every detail is meticulously handled, from fit to alterations, ensuring that the client feels their absolute best.
Throughout the episode, Chellie shares touching stories of clients who have experienced profound transformations through her method. From shedding tears of joy to feeling an unprecedented level of confidence, her clients’ journeys are a testament to the power of a well-curated wardrobe.
Tune in to hear more about Chellie’s inspiring journey, her innovative styling process, and how she helps women unlock their true potential through the art of fashion. This episode is packed with wisdom, passion, and practical insights that will leave you feeling motivated to take control of your own style and confidence.
Hit that subscribe button wherever you’re listening, and remember, the stories you tell yourself are your greatest currency. Enjoy this episode with the incredible Chellie Carlson and get ready to transform your wardrobe and your life!
Find Chellie at https://www.chelliecarlson.com/ or on Instgram at @c
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
This episode is for you if you want to simplify and optimize services so you can scale effectively while maintaining profitability and sanity.
In this interview with Shauna Nuckles, an award-winning entrepreneur and the founder of Advocation, an operations and training consultancy for PR, digital & creative firms, we dive into burnout, scaling, and creating success on your terms.
Advocation is on a mission to de-stress agency teams. Shauna is known among clients and colleagues for rolling up her sleeves to build the best practices that agencies of the future need today. She’s worked with hundreds of professionals and mentored more than 4,000, tracking elaborate trends and data on the processes and systems that work and the ones that fail.
She’s become a respected voice in her industry with organizations and media outlets sourcing Nuckles’ insights on the future of work, equity & inclusion, and navigating the stressors that come with working in a fast-paced industry.
Whether you're a solo entrepreneur or leading a large team, this episode offers valuable insights into creating a sustainable business model that supports both personal well-being and professional success.
If you're listening in real time, Shauna is offering our listeners free access to her upcoming masterclass for leaders who want to simplify their operations and supercharge their revenue with productized service offerings.
A replay is available if you can’t make it live but mark your calendars now for August 8, 2024, at 10 AM PT/1 PM ET.
Sign up here and use code: ORIGINLEVERAGE before the end of July 2024 to access this incredible masterclass for free.
Enjoy Shauna’s story and wisdom – it’s hard-earned and it’s changing entrepreneurs’ lives so we can all scale, sell, and live better.
Connect with Shauna and Advocation here (we love their Agency Insider newsletter!).
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
What is the Enneagram, and why should we care?
If you've been in the online world for even a minute, you've definitely seen fun Enneagram memes about different personality types, but for people like Erin Baute - professional business coach and leadership behavior strategist with over 20 years of experience in behavior change - the Enneagram is a transformational tool she uses to help leaders learn how to recover their intuition and increase their capacity using the power of their own personality.
In this episode, Erin explores how she combines her proven frameworks with the Enneagram to coach leaders and entrepreneurs to truly step into their light.
If you're tired of the relentless demands of the modern world, feeling burnt out and stressed, this episode offers a starting point for change. Erin's insights can help you regain control and find balance in your life.
Business leaders who can stand the test of time, changing markets, and growing teams must learn how to create more capacity, recover quicker, and use their personality to support them along the way.
We're confident you'll find this episode and Erin's approach inspiring. But don't just take our word for it! Listen now and share your key takeaways with us. We'd love to hear how Erin's insights have impacted you.
Learn more at www.livingtheenneagram.com and follow Erin on instagram here.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
Why Legal Protection is Your Brand's Foundation
In this episode, founder of Lethal Legal, Chandler J. emphasizes the importance of building a solid legal foundation for your brand, comparing it to laying the groundwork for a house. Just as you wouldn't paint the walls before constructing a solid base, you should only invest in design and marketing if you secure your brand legally. A robust legal foundation ensures that your brand can withstand challenges, such as copycats or contract disputes, and allows you to scale your business confidently.
The Role of Trademarks in Brand Protection
This interview explains the critical role trademarks play in protecting your brand. Chandler highlights that trademarks are not just about names; they can include logos, slogans, and even specific brand elements like course or product names. Securing trademarks before launching protects your ideas and prevents others from capitalizing on your hard work, she shares real-life examples of businesses that faced significant losses due to inadequate legal protection, reinforcing the necessity of proactive measures.
Three to Five Must-Have Legal Protections
Chandler outlines the essential legal protections every business owner should have:
- Terms of Use and Privacy Policy: Essential for any website, these documents protect you from potential fines and legal issues.
- Client Services Agreement: Crucial for anyone working with clients, ensuring that both parties know the terms of service.
- Terms of Purchase: Vital for businesses selling digital products, protecting against chargebacks and unauthorized use of your materials.
Navigating the Trademark Process
This interview also demystifies the trademark process, explaining that it involves more than just applying. It includes a thorough clearance search to ensure the mark is strong and unique, preparing the application with strategic detail, and managing the process through to approval. She warns against using non-attorney services that might need help understanding the nuances of your brand or the legal requirements, potentially leading to costly mistakes.
- Chandler J. Esq.: Lethal Legal
- Follow Chandler on Social Media: Instagram
Your brand is your business—protect it fiercely!
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
In this inspiring episode, we sit down with Alex Sabbag, a dynamic entrepreneur, author, and yoga teacher who shares her incredible journey of resilience, adaptability, and self-discovery. Alex opens up about the pivotal moments in her life that led her to shift from running a successful PR company to founding a yoga studio in the desert, all while navigating significant personal challenges.
Key Themes and Insights:
- The Power of Pause: Alex candidly discusses the moment her fiancé was diagnosed with a terminal illness, which forced her to put her flourishing PR business on hold. She shares how this pause, initially seen as a setback, became a crucial period for self-reflection and growth.
- Discovering Yoga and New Purpose: Amidst the chaos, Alex found solace and a new calling in yoga. She talks about her transformative experience during yoga teacher training and how it helped her heal and redefine her purpose. Yoga became more than just a practice; it was a lifeline and a new direction.
- Letting Go to Move Forward: Alex shares the difficult decision to dissolve her PR business, explaining the importance of creating space in one's life for new opportunities. She emphasizes that true fulfillment comes from aligning with our authentic selves and passions, even if it means letting go of something successful.
- Investing in Young Talent: A highlight of Alex's journey includes empowering a young intern who stepped up during a crisis and eventually achieved great success. Alex passionately advocates for investing in and trusting young people, highlighting the long-term benefits of mentorship and support.
- Resilience and Adaptability: Throughout the episode, Alex's story is a testament to resilience and adaptability. Alex discusses the necessity of patience and playing the long game. She shares her struggles with wanting immediate results and how learning to embrace the journey has been crucial in her personal and professional life.
Join us for this episode as Alex provides profound insights into the beauty of life's transitions and the power of living authentically. Her story is a powerful reminder that even in the face of adversity, we can find new paths that lead to deeper fulfillment and joy.
Whether you're facing a major life transition, looking for inspiration to pivot in your career, or simply seeking to hear a story of resilience and authenticity, this episode is packed with valuable insights and heartfelt moments.
Grab Alex's new book Soul Dive: My Journey into the Deep here and follow her book tour journey on instagram @alexsabbag.
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
40: From Toxic Workplaces to Thriving Leadership: Julia Block Pearson’s Mission to Put Humans and Life First
53:03
39: Entrepreneurial Risk-Taking, Growth, and Empowering Healthy Living With Emily Countryman
51:36
38: How to Find (and Fix) the Real Issues in Your Marketing With Jennifer Sutton
58:33
37: Writing: A Love Story with Author and Writing Coach Margo Steines
43:12
36: Coming Home to Yourself: The Power of Building a Business That Reflects Your True Values
24:02
35: Reclaiming Joy and Balance with Dr. Seema Desai
46:05
34: What The Top 10% Of Startups Are Doing That Separates Them From The Rest with Victoria Hajjar
58:57
33: Simple Marketing Strategies That Drive Revenue, Elevate Your Business, & Drive More Leads with Jackie Green
52:58
32: Steal the Marketing Trifecta That Will Help Your Business Skyrocket with Social Media Expert Ashley Mason
43:32
31: Charting Your Own Path Using Intuition with Lisa Luminaire
51:39
30: Creating a Luxury Brand with Chef Marie of Hands On Sweets
58:45
29: You're Leaving Money on the Table: Make This One Tweak To Your Marketing Before the End of the Year
17:27
28: Being Brave With Your Life and Claiming Your Place in the World with Author Lesa Engelthaler
49:39
27: Building Your Own Ladder: How Crystalee Beck is Changing the Game
58:32
26: From Building a Dental Practice to Creating a Breakthrough Product Brand with Dr. Amanda Lewis
48:01
25: Paving Your Own Path with Renowned DJ Megan Taylor
42:04
24: Radical Authenticity: How Aleya Harris Sparks Storytelling and Public Speaking Success
53:38
23: Have a good ripple effect: Creating and Living with Joy with Lisa Even
56:55
22: Claiming Your Light Through Finding Your Authentic Purpose with Jessica Zweig
54:51
21: Unlock Your Confidence with Chellie Carlson's Transformational Styling Secrets
53:56
20: Three Lessons My Business Origin Story Taught Me
24:49
19: From Burnout to Balance: Creating a Successful, Profitable Agency Model Business with Shauna Nuckles
56:07
18: Transforming Business Through Personality: Erin Baute on the Power of the Enneagram
56:22
17: Building a Bulletproof Brand with Chandler J. Esq of Lethal Legal
45:09
16: The Power of a Soul Dive: Embracing Authenticity and Navigating Life's Transitions with Author And Entreprenuer Alex Sabbag
1:00:25