Unlock the secrets to better sexual health for men as we chat with Dr. Elliot Justin, a pioneering mind in sex tech, wearables, erectile dysfunction, and cardiac health.
Use LEE15 at checkout to get 15% off anything on Dr. Justin’s website: https://myfirmtech.com/
Instagram: @myfirmtech
TikTok: @myfirmtech
Dr. Justin's YouTube channel: https://www.youtube.com/channel/UC46J3ibyYyQNPBr5T58DpFg
Here's your first step in spicing up your sex life--get Lee's free erotic massage technique: rockthebedroom.com/
For new erotic massage techniques every month: rockthebedroom.com/membership
Unlock the secrets to better sexual health for men as we chat with Dr. Elliot Justin, a pioneering mind in sex tech, wearables, erectile dysfunction, and cardiac health.
Use LEE15 at checkout to get 15% off anything on Dr. Justin’s website: https://myfirmtech.com/
Instagram: @myfirmtech
TikTok: @myfirmtech
Dr. Justin's YouTube channel: https://www.youtube.com/channel/UC46J3ibyYyQNPBr5T58DpFg
Here's your first step in spicing up your sex life--get Lee's free erotic massage technique: rockthebedroom.com/
For new erotic massage techniques every month: rockthebedroom.com/membership
On the show today. I have with me Dr Elliot Justin. He is an expert in the rapidly evolving sex tech and wearables industry, with a unique focus on the intersection of sexuality and cardiac health. He's been featured in the New York Times, cnn and Forbes. I'm so happy to have him on the show today. Thank you, dr Justin, for being here.
Speaker 2:It's great to be here, thank you.
Speaker 1:All right. So let's just jump right in and start by defining for our listeners sex tech and wearables, because when I hear the word wearables, all I can think of is like a strap-on dildo. That's all I think of. I'm sure there's way more to that.
Speaker 2:I'll answer your questions in reverse order. Let's talk about wearables. So we live in this golden age of wearables for health Apple Watch, aura, fitbit, myzone and there's this gap which is sex. And it's really extraordinary that the gap exists, because what a man, or woman for that matter, care more about how many steps took yesterday or the status of their sexual health? So that's a rhetorical question. For men it's obvious, and for women it's about five seconds behind in answering that question honestly and what we're doing should have been addressed.
Speaker 2:So I tried people years ago. My wife and I look at each other she's my marketing director pretty much two or three times a week. We think why are we doing this? Why? Why weren't the neurologists and gynecologists doing this? So right, we have. We have invented and we're marketing the world's first Right. We have invented and we're marketing the world's first underwearable so worn overnight.
Speaker 2:We count the number of nocturnal erections that are a leading indicator of men's cardiovascular health or medication side effects Worn during sex. We measure the duration and permanence of erections. The men can now measure the impact of diseases, medications, alcohol, recreational drugs, diet, exercises on their sexual health. So we fill this incredibly important and also ridiculous gap in sexual health and we've invented a similar device for clitoral health, and I'll talk later on with you more about what we mean by leading indicator.
Speaker 2:But I want to ask the second part of your question, which is sex tech. So sex tech, to my mind, breaks down into two categories. One which people are most familiar with is novelties. So novelty would be hey, lee, you and I are having an affair and we each have a vibrator stuck up our butts and now we're going to watch some gender pornography and we're going to vibrate each other long distance. That's a novelty and those things are fun and I'm not interrogating them, but it's a novelty. And then there are niches in sex tech and they're valuable where a woman might put something over her breast that two-term thermography successes, whether she has expanding her breast, cystic, cystic, getting worse, or whether she might even have cancer or breast and that's important too, but that I call that a niche because it's just addressing one area of human health.
Speaker 2:Uh, and then there are what we're doing which is sex tech for health in a broad range. So we're doing which is sex tech for health in a broad range. So we're doing like the equivalent of an electrocardiogram or blood pressure cuff. So if you or I I'll pick on myself I'm 71 years old If I went to my doctor right now and said, gee, you know, can I have high blood pressure?
Speaker 2:My pulse feels really strong sometimes, and my doctor just felt that pulse and gave me a pill, or if I told that doctor, gee, my pulse is irregular sometimes, and all the doctor would do is feel my pulse and give me a pill, I would think what the fuck is this 1900?
Speaker 2:I want a CT angiogram, I want an electrocardiogram, I want a stress test, I want a blood pressure test. So when it comes to sex for men and women, we go to a urologist or a gynecologist and we say, gee, gee, I like my sexual health where it is right now, or I'm getting a problem, and they just have nothing to make it objective. They can wave a Doppler over an ultrasound, excuse me, over the clitoris of the penis in the office I don't know about you, lee, but I suspect you'd be the same as me and that nurse with hair in the back of their hands and cold gel approaches me with a Doppler machine. I ain't getting turned on. What I want to know is what's happening when trying to have sex, not about my blood flow in the office under those circumstances.
Speaker 1:Right. Context is everything yeah.
Speaker 2:What we're doing is giving people the vital signs of their sexual health at home, in privacy. My goal is to do two things for people. One is to empower people with knowledge that most doctors don't have right now. We sold 12,000 of these and I would say there's only about 23 urologists who have them. We want to empower people with knowledge that they don't currently have, and then it's up to them to act upon that knowledge. And I want to give people the opportunity.
Speaker 2:Men specifically, and I'll explain why in a second pleasure, more pleasure. Women have vibrators. Men have shit Vibrators. I've been around a long time. My mother's vibrator was hidden away in the bottom dresser drawer in the supply closet in the back of the garage. What does that say about their sex life? My father is depressing. My wife was here in the room. She has we don't know how many, but because she wants, she, like most experienced vibrator users, wants to use it, might want a different sensation on a different day of the week, or might want to have a different sensation at a different point of our lovemaking.
Speaker 2:And our daughter takes them on dates. So the vibrators become mainstream for women. Back in the 70s or 80s, when vibrators were just starting to become more popular, there was still a certain oh, let's say shame. Yeah, shame is associated with them. Well, you're supposed to have an orgasmic penetration and that's the end, all and be all. And that's changed significantly. And I certainly know from talking to my customers that I wasn't surprised by this, that intercourse is not the end-all, be-all for people in committed relations, maybe when you first start coming out with someone. But it's not so right. Yeah, so our, our female device, which is going to come out with next year literal health monitor, world's first health monitor. It'll have a vibrator, but it's not gonna be able to talk about a little bit, but it's not. You know, the vibrator is vibrator, is vibr, but it's not going to. I'll get into that in a little bit, but it's not. The vibrator is a vibrator, it's not going to be. It'll be kind of like the Cray vibrator. It'll have three speeds. It's easy to use.
Speaker 2:But for men, what do they have to enhance their pleasure? Nothing. They have these strokers. Those are like something you could beat someone to death with, and most someone to death with and the stroke, and most men can't. You can't stroke, it can't improve upon a hand or a mouth, or or vagina for that matter. So it's it, they're never. They're never really going to catch on. Therefore, they're that's a niche, and the wrong men who dig them, fine, uh and I.
Speaker 2:But so my thought was we have to fix the cochrane. So when? So when I was challenged about three years ago by Dr Hotali, who's now my chief medical officer, to come up with a way of counting the number of nocturnal erections that are leading to gator, we had to reinvent the cock ring. Cock rings are these hard silicone gaskets like a plumbing thing or a noose that you put on your penis? You can only wear it for 20, 30 minutes because they cut off the arterial flow with chokeholds in the penis. So what guy really wants to lynch his dick? No one really. And then you want it off right away, as a man, as soon as you orgasm. So to count the number of nocturnal erections, we have to come up with something that would be comfortable, that would not block the arterial flow but only constrain the venous return.
Speaker 2:So all of our devices, our three-ring products, are made out of very soft elastomer and they all close with a hook. So they're easy on, easy off. And the hook was inspired by the bra. I mean, women don't put on bras over their head. They open and close the hook. And a cock ring is a ring Brilliant, thank you. Many men or I was scratching my wife's back after she took a bra off, because women, silicone bras, have that silicone strap on the back.
Speaker 2:Silicone is irritating to the skin. Elastomer is made out of elastomer. It's less irritating. Elastomer is adapted to you. You silicones make you adapt to it.
Speaker 2:So, uh, the ring is easy on, easy off. It can be worn for hours. Uh, and for all who wants to have sex, 15 to 20 minutes, it's like just having a cocktail or two, right? So I mean I, I mean I the whole. Well, you and I could probably speak for hours about Right orgasm. So how do you do that? Vibrators are secondary. So I thought, well, what we need to do is put the right amount of pressure over the urethra to prolong the ejaculatory phase. And by prolonging the ejaculatory phase by 50% in most cases, we've come up with a game changer.
Speaker 2:So my wife and I never used cock rings regularly. They were novelties to buy once or twice a year and then you throw the damn thing out because they're uncomfortable. Our rings, my orgasm, my jocular phase, with our rings goes from four seconds to six to seven seconds. Well, that's a total game changer. Why would I have sex without it? Wow. So one of the things and we've heard about I mean I've heard from so many of our customers that's the best orgasm I've had in years. That's the best orgasm I've heard from so many of our customers. That's the best organ I've had in years. That's the best organ I've ever had. And these are men from their 20s on up to their 80s. So one of the things I wanted to do is mainstream cock rings, comfortable cock rings, cock rings designed by doctors to improve their pleasure. I want to mainstream them because if men… are making love more confidently, they know, a that they're not going to lose their erection and, b they're going to have more pleasure. It's good for both partners, absolutely, yeah, and men don't want to deal with confidence issues, but they need to face up to them and women need to help them.
Speaker 2:This whole notion I want to get back to the data in a moment because that's a health-saving value, but you and I both know that sex is not like Game of Thrones. It's not like sex in Game of Thrones is laughable. The people or HBO movies, the people are good-looking, so we watch it. They go, they're hot. But there's no way that I'm going to throw my wife up against the wall and bang her for three minutes. We're both going to be thrilled by that experience. She wall and bang her for three minutes. We're both going to be thrilled by that experience. She'd be pissed off, frankly. And there's no way that my wife, at age 70, and it's true for most of us is going to tear my clothing off, push me back on the bed and we're both in a climax together in what like 90 seconds. That ain't happening and it's ridiculous and unfortunately, a lot of people actually think that's kind of real.
Speaker 1:Right? Those are the only examples we see, so we believe it.
Speaker 2:Yeah, but in terms of a ring, if a man's going to be comfortably hard for 30 to 45 minutes, there's no longer rushed orgasm. So ED erectile dysfunction breaks down into two categories. There are men who can't attain an erection. If a man can't attain an erection, that's a major problem and he needs two things. One, he needs data and our tech can give him that data. The tech can help the man sort out. And his doctor is it in my head? Is it a physical problem? Is it a medication problem? Am I drinking too much? Whatever it is, men need data to sort that out. You can't attain an erection. If a man can't sustain an erection, which is more common, it can be anything and it's usually performance anxiety.
Speaker 1:Yeah, I was just going to say yeah, or boredom.
Speaker 2:People don't want to talk about these things. But a cockering effective cockering addresses both those things, because as blood goes into the penis, the man gets anxious or distracted hey, there's a baby crying. His partner starts talking about something irrelevant or irritating he's had a bit too much to drink. But as the blood goes in, he doesn't lose the erection. The blood is being held in place and the erection is sustained. It could be medication-related, it could be diabetes, hypertension, it could be multifactorial. Those men can still benefit from data, especially if they're older. But all those men will benefit from a ring, even if they're taking a PD-5 medication like agaricialis. Those medications put blood into them and they're particularly helpful with men who have compromised circulation and need the arteries being opened up a little bit more. These are men with diabetes, high blood pressure, atherosclerosis, but they're getting blood. But they need something to hold the blood in. The PD-5 medications aren't going to keep it there for very long. That's where a ring comes into effect.
Speaker 2:Talking about boredom there aren't that many positions. There are certain positions that my wife still likes and I think are utterly boring because we've done 10,000 times. So before the ring, I would think, or you can get annoyed oh, do we have to do this for how long? Because you know I'm going to lose my erection in a few minutes. But with a ring on, well, now I'm a guy with a hard on Totally different mindset. Hey, I love you, I'm hard. You want to have sex in that particular position where I don't get enough friction. Want to have sex in that particular position if I don't get enough friction, totally fine with it. Because, right, I have a ring on um and the pd5 medications are less effective than ring. We have, we have research coming, we've done internal research. We have research coming out about this. In the fall, that's going to change the way which men approach the fading let's call it the fading erection. But men and women all get um, we all get Venus League as we get older.
Speaker 1:Yeah, I saw that. Can we define what that Venus League is?
Speaker 2:So, venus League, I'm not going to pick on you because I don't know how old you are, but I'll pick on myself.
Speaker 1:I'm 55.
Speaker 2:55. Well, I suspect you get Venus League. Then, If you sat on a plane for five hours, your socks might get tight, your rings might get a little bit tight, and that didn't happen when you were 20 years old. So why is that? And it happens more commonly in women because women have weaker smooth muscle than men do overall. So we have smooth muscle that we can only exercise by having sex. We have smooth muscle that pumps the blood back to our heart and we also have our blood vessels, especially our veins, thin out. As we get older they get weak, so we swell more readily.
Speaker 2:Well, as we get older, the same thing happens in our penis. We can't hold, or clitoris we can't hold blood in as well as we did earlier. So we might get turned on, but we lose it faster because we're not holding blood. It's also a reason why women have less secretions as they get older. It's not just hormones, it's the blood vessels are not holding blood, they're not holding the encoragement of the clitoris. And then this can be people who are diabetic, who who have hypertension, who have athelistosis, who have even more problems with this. And a ring is an answer for men. We vibrators are an answer for women. Vibrators in women stimulate smooth muscles to contract to hold the blood in the clitoris and a ring holds the blood in. And most doctors don't know about this or don't think about it. And that's a big problem, because not only do doctors fail to ask questions about people's sexual health, but they also don't know about the solutions. They just think PD5 medication and that doesn't work. We've got nothing else.
Speaker 1:Right, yeah, it always boils down to medication when you go see a regular MD.
Speaker 2:Yeah, and if you well, even with a naturopath and their integrated medicine doctors as well too, we can talk about that in a moment. But the regular doctors are thinking just about medication, that's it. If you go back to the original Viagra paper, viagra is only 20 more effective than placebo. Well, that ain't, that ain't a big deal. Now, placebo effect is really powerful. Uh, um, it works for me too.
Speaker 2:I'm not, but I've, I've got, uh, I've got men who have prescribed agrocytes, adapt and the dalafil too, and they say it works just having it in their wallet on the night table. Well, that's a really powerful placebo effect because it boosts their confidence. If you went to my bathroom right now getting the integrated medicine side, I've got like 8-10 supplements there that I take fairly regularly, and I don't think one of them works. So I take them anyway because that's not going to do any harm. And whereas a lot of the medications doctors prescribe, especially when it comes to sexual health, can do harm, a lot of the antihypertensives, a lot of the antidepressants are cock and click killers, and we need data to sort that out.
Speaker 1:Yes, yeah. So so getting back to, perhaps, the data, how are the wearables linked to cardiac health?
Speaker 2:That's the question I wanted to ask.
Speaker 1:Yeah, Because that intrigues me the heart.
Speaker 2:It's going to be the same thing in clitoral rectus at night too, I'm certain. So when in medicine we say something's leading indicator, that's more profound than association. So we treat blood pressure on the because it's associated with with with heart attacks and with stroke and association. But we know that nocturnal erections are the indicator that means they're predictive. Predictive is so leading indicator is in a whole other category.
Speaker 1:So the lack of nocturnal erections.
Speaker 2:If the number goes down, a man is going to have a heart attack or a stroke.
Speaker 1:It might take two or three years to get there.
Speaker 2:But of course, we want to identify problems way before we have them and that's why when we have physicals, we get baseline blood tests for cholesterol, we get baseline electrocardiograms, because we want to establish baseline for comparison later on. So men and we've had two customers I'm aware who have gotten cardiac catheterizations because they're nocturnal erections which should be three to five per night. One guy went from four down to two, but they were really weak, and the other guy had three and ended up with none. That's when this becomes valuable, especially for older men who have diabetes or hypertension or they've had a heart attack or they're taking multiple medications. It's really important to follow. This becomes like a sixth vital sign. Had a heart attack or they're taking multiple medications. It's really important to follow. This becomes like a six vital sign.
Speaker 2:And what are men getting back to wearables? What are men more interested in? Again, how many steps they took, or some 10-point fluctuation in their blood pressure or their erections. And it's going to turn out to be the same thing for women. I hope that when people can get their sexual health and realize that it reflects their cardiovascular health or the medications that they're taking, that will inspire them to take better care of themselves, as well as make a lot more oh my gosh, I had no idea that there was a connection not at all.
Speaker 1:I didn't know that, and and I also did not really know that women had erections, clitoral erections, at night. This is news to me. Yes, they do?
Speaker 2:I don't know this. That's so cool. Yes, and no one has studied it really since the Masters and Johnson, and they were waking up women at night. There are some women, some female urologists, maybe urologists have gone to college. There are some women, some female urologists, maybe urologists have gone to college. There are some women who have put up. You know, they sleep in, they go into their office and they put an ultrasound on them at night. It's not a bedroom-friendly device, at-home device. Our device could be more comfortable about women overnight. We're not going to come out with that until next year, though, because I need money. I have no idea what to come up with. I want to build it.
Speaker 1:Right. Where's the?
Speaker 2:male device. The male device is in the market right now.
Speaker 1:Oh my gosh. Okay, I'm checking that female one out as soon as it comes out. That is so fascinating. And can that predict heart problems?
Speaker 2:with women as well. That's our thesis. No one has studied it, but the penis and the clitoris are more analogous than people think. The clitoris is bigger than people think it is, and you know, yes, women can have orgasms that last longer than men, but the waveform of those orgasms is the same. Yeah, it's the. Anyway, they're more analogous than people imagine.
Speaker 1:Yeah, even in vitro, if I remember correctly. In vitro men and women kind of have the same thing.
Speaker 2:As they emerge embryologically, as the fetus grows. It's yes, exactly yeah, it's really it's. There's so many misconceptions. I mean I'll just read about. This morning I talked about people being multi-orgasmic. Well, how do you measure orgasms? So it's clear that the refractory period time between climaxes in women is less, but that disappears as women age. And now we're talking about it's like a convergence, multi being multi, the number of women who are multi-gasmic. That decreases significantly. And the women women end up with a refractory period just between orgasm, the way men do, um, and and and. That's probably influenced by hormones, um, and and. People always want to point to sort of the bizarre outliers who are like having orgasms all the time. These people have disorders. They don't, you know Right.
Speaker 1:That's not the norm.
Speaker 2:Exactly so, it really, and we also, because, with good intentions, therapists want to be inclusive, feminists want to be inclusive. They start talking about you. Know, gee, I meditate and have an orgasm. Well, did you? Because an orgasm and maybe you had pleasure, but an orgasm really is a rhythmic contraction of the pubic, the seagull's muscle, the muscle surrounds the vagina and the rectum. That's what I want to as a doctor. I want to reserve it to that, otherwise we end in the subjective world of what? Uh? So let's, let's keep the word orgasm scientific as opposed to playing around with it with good intentions, you know, for for ideological ends, yeah, oh my gosh.
Speaker 1:Okay, this is good, this is good. So, and please correct me if, if this is not right. Um, going back to, uh, to erection issues, is it correct that 60% of men in their 60s have ED, erectile dysfunction of some kind, and 20% of men in their 30s have ED?
Speaker 2:Is that right. Maybe a little bit higher, that's correct. But the numbers for women are higher. But bear in mind that these Slightly higher for women. But bear in mind that these are based on subjective surveys, as in you know, by the male side.
Speaker 2:The male side over-focuses on penetrative sex how are you successful? Focuses on penetrative sex. How are you successful having penetrative? So you know, um, and frankly, some gay guys don't relate to that. So guys who are masturbating, who answer that question literally, will end up being classified as having ed. Uh right, so are the numbers high? The numbers are certainly high, um, are the number I? I would like to come up with a way of excluding performance anxiety from et, but the good thing about what we're doing is we make it objective on the female side, which involves, um, they talk about sexually satisfactory events. What the heck is that? I mean, is that an orgasm?
Speaker 2:that really varies, right, or is that? Uh, hey, I had a fight with my boyfriend or girlfriend and now we cuddled and and we felt warm when we turned on. I felt that was good. I'm on the science side of this. I want to help. I can't help people. Let me rephrase that it's hard to help people on the emotional or subjective side of this, but it's really powerful to give people objective data so they can suss out what's subjective, right yeah, to give people objective data so they can suss out what's objective, right?
Speaker 1:yeah, speaking of emotional, can these wearables also improve physical and emotional aspects of a relationship?
Speaker 2:If a man is more confident, everyone's more confident, absolutely. I mean to relieve anxiety about sex. To relieve anxiety about sex non-pharmacologically is profoundly valuable. I'll talk in the context of my marriage. We make love twice, three times as long as we did a year ago. Are we happier? Yeah, we're happier. We were happy beforehand. Before I would have said, hey, our love life is great.
Speaker 2:And this is where guys got to overcome their inhibitions. So common reaction to men straight men, to a cock ring is I don't need. That it's not about need. If you don't have ED, it's still not about need. Do you want to last longer? Do you want to have better orgasm? Do you want your partner to be happier because they're more confident? It's not about need, it's about want. So the emotional impact is profound Too many guys right now.
Speaker 2:I'll give you an example on the health side. I had a woman who she was in her 50s, her husband, she was just turned 60, I'm remembering the story right now. Her husband's in his late 60s. Her husband, she just turned 60. I'm remembering the story right now. Her husband's in his late 60s. He has really severe high blood pressure and he's in denial about it, takes his bed of cases regularly, checks his blood pressure regularly. So she bought him a Tecron. He didn't want to put it on. Oh, that looks, so I'll show it to you. It looks so uncomfortable I won't be able to sleep with that on. And so eventually she said, well, let's just. I recommend that you just try for sex to get used to it. But she took it a step further. She put it on him for sex and she blew him and he fell asleep and he woke up six hours later with it on and I was like, oh, it's uncomfortable now I love that. Oh it's uncomfortable.
Speaker 1:now, right, I love that. Yeah, sometimes, guys, they just got to feel it out for themselves.
Speaker 2:you know you can't just tell them they got to feel it. They need help from their partners, and women are more proactive about their stuff, about their health in general, than the men are.
Speaker 1:Yeah, yeah, awesome, okay. So I want to shift gears just a little bit. So you are the CEO and founder of FirmTech and let's talk more about the products that can help other than the ring there, sure.
Speaker 2:Or do you have other we don't have. Well, we've tested things. That's the main thing. We have two main products. One is the tech ring. It's an effective cock ring. It's adjustable, it's made out of soft elastomer, but it will give men the vital signs of their sexual health. The other is, having come up with that device, I thought how can I make a man's pleasure better? So we invented the maximum performance ring, which will prolong men's chappel penis. We have another ring called the performance ring. That's for men who are larger.
Speaker 1:I think they're larger. You guys will automatically order that one.
Speaker 2:I know they'll shock you, but yeah, they will. It is adjustable. Our rings are double rings. One loop goes around the base of the shaft of the penis and that can be tightened up or loosened. So, for example, if I'm using the tech ring to get my data and for sex, which I do about four times a month, I'll tighten it around the shaft when I'm having sex and for sleep to be more comfortable, I loosen it up around the shaft. But I loosen it up around the shaft. But we also have a loop that goes around the top of the testicles. And why is that? Because the testicles are a secondary erogenous zone for men and if you hold a little more blood in it they become more sensitive, and that's nice.
Speaker 2:My wife calls it a broth of balls because it holds them in place. Are we on camera? Right now? We are on camera. Yes, okay, I'll show you what it looks like on the penis. So it goes on differently. It doesn't go down the shaft of the penis. The man drops his balls in and then he wraps it around. I dropped, I missed the ball. Hold on, it's hard. You know it's hard when you're as big as me. I'm going to hook this to the demo again.
Speaker 1:So people are really going to want to go to YouTube to see this instead of just listen to it.
Speaker 2:We do have videos on YouTube. There's a dildo again. Balls get dropped in. It wraps around the top here with a hook, goes inside the hook and there it is Easy peasy, yeah, here with a hook goes inside the hook and there it is.
Speaker 2:So we're putting a little bit more pressure on the testicles. That keeps them in one place. And what does a man or a partner want with balls during sex? Caress them, slap them, tie them up, whatever you want to do with them, but without being held in place. They're up, they're down, they're here, they're there. And what do women do with their breasts during sex? They have larger breasts. They wear something, an egglash something, something, because it gives them some support. Otherwise they just get the other one. So right, uh, but the idea is with our devices is, uh, not to block the arterial flow in like conventional cock rings. You could be soft when you put it on. You put it on hours before you have sex. You can put it on discreetly. It's not like, hey, I have an erection, where's that ring? And it just constrains the venous return. Imagine the plug to a bathtub that now is half closed or, in this case, more like 50 or 70% closed, right, so that's the device. That's the tech ring, the. So that's the device, that's the tech ring.
Speaker 2:The Max Performance Ring is designed to enhance sexual pleasure. We sell them as a bundle. We have, we have a female product that we're coming out with very soon. I really wanted to figure out what could enhance a woman's pleasure easily, and we tested a bunch of products and we found that L-arginine was the most effective. So L-arginine is a natural protein. It's already available topically, but we wanted to come up with what we thought was the right concentration of it. And it's a vasodilator. So by being a vasodilator, it will put more blood to the clitoris. It'll increase the clitoris size by 50%, very, very quickly. It also produces secretions. This is particularly valuable for older women with perimenopause and post-menopause women.
Speaker 2:This gets to the confidence issue. I want to have sex, but I'm not until I turned on. It's hard, you know, uh, and then so, oh well, I guess I'm turned on. There's that mind body, mind body connection, uh, and I'm not turned on wet. No, it doesn't last forever, it's right, it it's. It puts helps someone stay in the mood, uh and um, and also, if you're going to make love for a longer period of time, stay wet or longer. So we have a gel that we've tested on a bunch of women and we're coming out with that soon. We're also adding a vibrator to attach to all of our rings, called a duet. Most vibrators are for partner sex. The vibrator's in the wrong place. It's in the ring itself. The clitoris is 3.5 centimeters away from the venous.
Speaker 2:It needs to be in the right place and our ring is designed. Ours is unique in that, not unique in terms of vibration. We basically copied two of the most popular vibrators and we said, okay, we're just going to match their vibrations. What's unique about it is that is that because our rings open and close, we can now slide things on off the ring so our vibrator can be put on for penetrative sex and it works most effectively, as you probably know, with the woman's on top. The guys on. She needs a woman needs to, you know, control the thrust, wants to control the contact with the vibrator. If a man's's on top, it doesn't work as well, and I wish that guys hey, people listening to this and are using those products keep that in mind.
Speaker 1:It's not that the product's not working.
Speaker 2:It's that you need to think about how it's going to work best.
Speaker 1:Yeah, she's the one who's receiving the pleasure, so she knows how to adjust to her pelvis accordingly.
Speaker 2:Ours are covered with a soft elastomer, so it's not hard silicone. It's more comfortable for the clitoris, and ours can be slid off the ring so a man can use them for masturbating, a woman can use them for masturbating, they can use them on each other, so it's a multipurpose device, nice. And then I hope that by this time next year we will come out with the monitor of literal health, and that will revolutionize gynecology and sexology for women.
Speaker 1:Oh my gosh, yeah and hallelujah, keeping this evolution happening.
Speaker 2:You asked about other products and we've tested. A lot of companies want us to sell other things. So we have tested a variety of penis pumps and we've only found one to be really comfortable and that's Bathmate. And we're actually doing a study with Bathmate soon to evaluate thebecause. No one's ever reallyI'm confident penis pumps work, and I'm thinking about penis pumps not because a guy wants to have a bigger dick, penis pumps because a man has a rectal dysfunction, or a penis pump because a man is recovering from prostate surgery. We want to do a study that validates its use under those circumstances.
Speaker 2:We've had a lot of companies that are selling supplements for men. This will make you dick harder. This will make you last longer. It really supplements the skin. We've only found one that maybe works. We're doing a research project on that right now. I don't want to sell anything that doesn't work. I sell it even though, again back in my medicine cabin, I'm taking two of them right now. I don't think they work. I'm referring to DHEA and elogenine. What the heck, why not take it? But I don't think it works.
Speaker 1:Right, yeah, well, I appreciate you doing this research because, yeah, there's a lot out there that doesn't really work.
Speaker 2:Same thing for women. I mean, the nature of the market for women is even bigger than the one for men, because I think that women are interested in health and, unfortunately, when people are interested in something, they also become more credulous. I like to say that in the area of sex, where there are hopes, there are dopes. I might have been one of them myself People who want to perform better or really have a problem. They'll walk on broken glass, they'll walk barefoot on rocks in order to get a solution, and unfortunately there aren't a lot of things out there that work, and so, again, I spend a lot of time putting down the regular doctors on one of them. But I also feel that on the regenerative, integrative side, there are a lot of hopes and I think that their solutions are more benign. So I'm less distressed by people taking them Right. But there's a lot of stuff there that, at best I'll say, is untested and I think in general they don't work.
Speaker 1:Right. People believe in them. Oh my gosh, yeah, that's so sad. Okay, so this is so good. I want to make sure that our listeners know where they can learn more about all this stuff, can you? Please give them websites or whatever.
Speaker 2:Yeah, we're on myfirmtechcom.
Speaker 1:I'll put this in the show notes.
Speaker 2:And you can join our email list and learn about updates. We have four papers, six episodes of publication. There are another nine underway, so a good deal of our email is scientific and I don't and I really want, so there's that aspect. You can find us on X at MyFirmTech, at MyFirmTech. You can find us at Instagram at MyFirmTech. If you want to contact me directly, I'm Elliot the LLIOT. At MyFirmTech directly, I'm Elliot the LL. Iot at MyFirmTech. I still answer everything, but it might take three days. Right now, my three days.
Speaker 1:He's busy doing research. People Give the guy a minute.
Speaker 2:I hope to be able to keep that up. I'm especially interested in hearing people have significant problems and want help sorting out their medications or they're considering getting a surgical procedure and they want advice. But I also answer all sorts of questions. Some of the stuff that people contact me is interesting anyway.
Speaker 1:I appreciate you being so available. That's so nice. When people call me, they're like what I actually get to talk to you. Yeah, yeah, I'm the expert in my field, so, yeah, you get to talk to me.
Speaker 2:We care about people and it's satisfying to help people. It is, I missed that from my I probably saw. I took care of 175,000, 108,000 people when I was a medicine doctor across my career and most of their problems I could solve in 90 minutes in the ER and a lot of the problems people bring to me in this business I can solve in minutes, especially if they get the tech rating and give me their data. It's hard to solve things without data.
Speaker 1:Right, yeah, out there Right.
Speaker 2:Yeah, get an accurate reading.
Speaker 1:So, dr Justin, can you offer our listeners a discount?
Speaker 2:for jumping into your website, a 15% discount 15%.
Speaker 1:Awesome. Is there a coupon code? V15. Good, l-e-e-1-5?. So good. Dr Justin, thank you so much for the work that you do in this world. It is clearly needed. This has been super eye-opening for me. Thank you so much for being with us today. It's awesome.
Speaker 2:It was a pleasure.