Gen Z @ Work

TikTok Time! Create Authentic Employer Branding & Digital Connections with Bodene Sargent

Luke Goetting Season 1 Episode 8

In this thought-provoking episode, host Luke Goetting is joined by Bodene Sargent, Creative Lead at The Career Conversation, to explore the nuances of connecting with the Gen Z workforce in today's digital landscape.

(and yes, these principles apply even if Congress requires a TikTok sale)

Bodene shares invaluable insights on:

  • The Power of TikTok: Discover why this platform is far more than dance trends for Gen Z, and how organizations can authentically tap into this goldmine to build real connections through authentic, unfiltered employee stories.

  • Mastering the Digital Experience: Learn how to seamlessly blend the digital and human experiences by leveraging video content, micro-learning, and interactive communication that resonates with Gen Z's learning preferences.

  • Navigating the Soft Skills Gap: Gain practical tips for supporting Gen Z's transition into the workforce by providing guidance on oft-overlooked nuances like professional communication, workplace etiquette, and setting clear expectations.

  • Maintaining Engagement from Offer to Onboarding: Explore strategies to keep Gen Z talent engaged and excited throughout the lengthy recruitment process, fostering a sense of belonging before they even start.

Whether you're an employer, manager or simply looking to bridge the generational divide, this insightful discussion offers a wealth of actionable advice. 

Tune in to equip yourself with the tools to attract, develop and retain Gen Z's immense potential in today's rapidly evolving workplace.

Connect with Bodene here:

Bodene Sargent
Creative Lead @ The Career Conversation | Creating exceptional experiences for Gen Z talent
LinkedIn: https://www.linkedin.com/in/bodene-sargent/
Website: https://www.thecareerconversation.com/

Tools Bodene mentions:
 
Monday.com: https://monday.com/

Loom: https://www.loom.com/

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Luke Goetting's keynotes & workshops empower organizations to thrive with Gen Z!
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