The Art of Building a Personal Brand with Sean Mullaney

Unlock the secrets of building a strong personal brand in the finance industry with today's guest, Sean Mullaney—the Plutus Award-winning blogger of FITaxGuy.com. In this episode, you'll learn how to zero in on your target audience and become an authority in your niche. 

Whether it's starting with a single blog or a gathering of like-minded individuals, Sean's advice is a testament to the power of starting small and scaling as your business grows. 
From his book on solo 401ks to his growing YouTube channel, Sean leverages each platform in his marketing strategy to foster connections and showcase his expertise. He talks about the balancing act of content creation, sharing his personal anecdotes on writing a book, navigating video production, and embracing 'imperfect action.'

Connect With Sean:

• Blog:The FI Tax Guy
• YouTube: Sean Mullaney Videos
• Twitter: @SeanMoneyAndTax
• Book: Solo 401(k): The Solopreneur's Retirement Account
• Website: Mullaney Financial

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Transcript

Hillary: 0:06

Welcome to the Finance Marketing Podcast, a show that empowers finance professionals to market their businesses in ways that feel good and actually achieve results. I'm your host, Hilary. I've been working with folks in financial services to develop marketing strategies that work and create results-oriented marketing content since 2020. And I've learned a lot about what works in finance marketing, what doesn't work and where financial services pros get stuck. Join us each Friday as we explore real, effective ways to market your finance business and connect with folks who truly embody your ideal clients.

Hillary: 0:43

My guest today is Sean Mullaney. Sean is an advice-only financial planner and the writer of the Plutus Award-winning blog PhyTaxGuycom on the intersection of tax and financial independence. Sean also has a personal finance YouTube channel and wrote a book called Solo 401K the Solo Prenuers Retirement Account. If you haven't met Sean yet, you're in for a real treat. I had the pleasure of meeting Sean in person last year at FinCon in October of 2023. So I first saw him give a great talk on the benefits of Solo 401Ks for solopreneurs, and then I was later introduced to him by a mutual friend of ours, and in this conversation, Sean is getting into everything from the book that he wrote. That has truly set him apart as a thought leader to the personal brand that he's developed as the PhyTaxGuy. So I am so excited to share this conversation with you let's dive in so excited to have you on today. Sean, Thank you so much for being here.

Sean: 1:42

Hillary, thanks so much for having me, looking forward to the conversation.

Hillary: 1:45

Yeah, so am I. I would love if we could start off by just hearing a little bit about who you are, what it is that you do with your clients and kind of your story behind your decision to become a financial planner and the PhyTaxGuy.

Sean: 2:01

Yeah, so I'm Sean Mulaney. I'm a financial planner based in Los Angeles, california, and I'm essentially now in a second career. So my first career was corporate tax. I did that essentially from age 22 to age 40. And there was a law school in there. So I worked mostly in big four accounting in that time a three year stint with the IRS Office of Chief Counsel. But during pretty much all that time I had at least some inkling, some itch to scratch on the personal finance side. And you know I had built up a career that was relatively successful in corporate tax and certainly paid the bills. So for me, you know I'm relatively conservative in temperament, so it was tough to sort of turn the ship and say you know what, I'm getting a steady paycheck, I'm just going to leave that. But eventually the itch got such that I had to scratch. So in 2018, I left my last job in corporate tax, pwc, and started the process of building my own firm. That was a year I actually got married to. I had a big personal change and a big professional change and I got the final approvals for my firm in March of 20, or actually February of 2019 was on a short vacation at that particular moment in time. So I started in March of 2019.

Sean: 3:26

Since about five years almost five years as we record this that I've now been a financial planner. I've been totally independent and what I do now is I do project based advice only financial planning. So you know, what I do in my practice is it's advice only and it's for, generally speaking, a 90 day timeframe where we're working together to craft a financial plan, perhaps revise a financial plan. My firm also has something called fourth quarter tax planning for former financial planning clients. So I'm not going to be like all the you know. I'm not going to be like a lot of the advisors on the podcast in terms of you know, I'm not. I don't have assets under management, I don't have ongoing, continuing relationships now, and it took me a while to develop that model, but anyway. So that that's sort of where my practice is now.

Hillary: 4:19

That's great. One thing I want to circle back to that you said is you decided to go all in on your own practice. You had just gotten married, and it really just reminds me of how I got started with my business. I feel like these big changes they really come in waves. At least, that's been my experience Prior to starting my business and working with financial advisors and coaches on their marketing and helping them with their copywriting and things like that.

Hillary: 4:46

I was teaching at a state university and I had been teaching for about five years. I really loved what I was doing, but, like you, I was feeling this itch to kind of try something else and see if there was maybe a different way to reach my goals with something that I was really interested in and passionate about. So I started working with clients in 2020, but I didn't actually decide to go all in and 100% on the business until 2021. When I finally did make that decision and I left teaching for good, three days later I found out I was pregnant, and so it was kind of like well, now I have to figure out these two new big things. So I really appreciate you sharing that part of your story. Could I ask you to tell us a little bit about your reasoning why you decided not to go the AUM route and kind of what opportunities that presents for you and your clients, and also maybe even the challenges that that has presented as well.

Sean: 5:40

All right, great question. So when I first started my firm, I offered or my firm offered an AUM model as an offering and what I found was I never recommended it, right, so my firm never managed a penny of anyone's money and eventually I just dropped it. Actually, that happened relatively quick in terms of my journey. So I was new to the industry and you just you know there's a lot of bias towards the AUM in the industry and I just figured, well, I'm a financial planner, I guess you just got to offer that and I started working with some clients. Like I said, I never recommended it and so if I'm never going to recommend it, why am I even offering it? Right? And that's part of also being an entrepreneur. When you, when you first start out, it's like, well, money's walking in the door, the answer is yes, right, that money never did walk in the door, right? No one came to me looking for it and I never recommended it. So it was a pretty easy decision to drop it. So, yeah, that's sort of why that happened and, frankly, the advice-only model has really sort of taken off. I became advice-only before I really even heard that term, to my knowledge. I'm trying to remember back then. You know, now I think you have a much bigger movement of advisors who affirmatively offer that as a feature, not a bug.

Sean: 7:03

Right, like no, I don't want to be managing clients' money and, to my mind also, you know, I look at it as, say, you or I inherited $100,000 this weekend. Right, relative passes, we inherit $100,000. Well, what the heck are we going to do with that money? You know, we can pull out our iPhones or your Android or whatever device you have, and in about 10 minutes you can get it invested in well-diversified, low-cost funds on your choice of platform. Right, you could choose the platform based on I like this app, I don't like this app, and that's perfectly reasonable. And that process can take 10 minutes. So I'm not so sure why we need to be having professional investment management today. Look, that's my take, you do you so anyway. So that's sort of my journey with the assets under management model.

Hillary: 7:54

I love that and I would love to ask just one follow-up question and then we'll get into kind of the marketing side of it. I've heard from one of my clients actually that they have, so they did the same thing. They had an AUM offering and then they also had kind of a project-based advice-only fee and they had the total opposite experience. They found that not many of their clients were willing to pay out of pocket, in their words, for the advice-only, and it sounds like you've had the exact opposite experience. I would love to just hear your thoughts on kind of where you think that is All right.

Sean: 8:28

So I'll give you a little bit about my journey. So it's interesting. You know, I left the corporate tax world, the big four accounting world. Well, what do I do? I basically sort of recreated that world in my own entrepreneurial adventure, because what I did was I said, well, okay, I'll just bill everybody hourly, okay. So that was my model for quite some time and I found it actually is not a very good model. This is my opinion, right, my experience.

Sean: 8:57

So what happened, what would happen was clients would sign up and I would give them an estimate of the time to completion. So you know, hourly rate, times, estimated time, and this is roughly what it's going to be. And I think the hourly model has a lot of drawbacks Now. One of them, frankly, is the client really doesn't know, okay, what is it ultimately going to cost, unless you just say it's going to be 10 hours and I'm just going to, we're just going to lock in at that. So there's a subset of the hourly model where the client could really know what it's going to cost. So in 2022, I shifted to project base. So now everything is you know, this is the fee and that's it right, there's no discussion, there's no, oh, it's gonna be more, it's gonna be less. We gotta negotiate. There's none of that right. This is the fee take it or leave it and I think that's just a great model.

Sean: 9:50

I think it helps me appropriately collect for the value added right. Sometimes the value added has very little to do with the amount of hours spent. Now. Sometimes it does right, so there's a balance there.

Sean: 10:01

But sometimes I have specialized knowledge or specialized judgment. That's a lot of what you're paying for specialized judgment, not so much knowledge, and sometimes that judgment A today doesn't take a lot of time to go through. But maybe it took a lot of time two, three years ago when I developed the knowledge and working with clients two, three years ago. That informs my judgment today. So why are you paying me hourly today, you know? So that's been my journey I as an advisor. I think it very much helps me in my business and makes my business a lot more sustainable by having a flat fee that's predictable. Client comes in the door, I now know the revenue that's associated with that client and I feel like I'm appropriately compensated and the client has the advantage of they know the fee right. It is what it is. There's just that's it right and I think client I've found that perspective and clients seem to like it and certainly I think it works better for my business.

Hillary: 11:00

Well, I really appreciate you sharing that. I know I've talked to several advisors who really struggle with this question of you know how do I charge, how do I want to charge and how do clients want to pay me. So I really appreciate you kind of sharing that perspective, which is a really important piece of your marketing in a way. It's how you talk to clients and how you start a relationship with them. So fun now, of course, going in on your own business after a very successful career. All of a sudden you're the person that is wearing all the hats. So I'd love to hear about what your experience kind of was, realizing that okay, now I am the one responsible for finding all of the clients. Did you have a role similar to that when you were in corporate tax? Had you thought about marketing in any specific way at that point in your career, or was this just a totally new realm for you?

Sean: 11:51

So, hilary, I would say it was mostly a totally new realm Now. I had done some marketing at my old jobs. In terms of I'd worked on some thought leadership pieces within the firm, but you know that was me and a whole host of people. And in terms of sales, my particular role had very little to do with sales and generating additional revenue for the firm and even so, that's a corporate, that's Fortune 500 for the most part. Type client base, very different marketing to now.

Sean: 12:21

I'm a B to C provider. Right, I'm going to the individual end user. I'm going in, you know, essentially into people's homes now, virtually today, but I'm going into people's homes and trying to get clients that way. And I think where my marketing started was with connections. So I think, you know, if I think about it, what I started was with connections and then it's finding audience right and only later do we get into expertise. So what do I mean by that?

Sean: 12:52

So I had some transition time in turn and I was fortunate and I had some money saved up and you know, my now white, my then fiance, now wife, has a, you know, has W2 jobs and those sorts of things. So the first thing I did in terms of my marketing. Mike was connecting, and so I went to something called Camp 5 back in August of 2018, sort of my first venture into the financial independence space. I went as an attendee, had a great time. I met a woman there named Jennifer Ma. She is very active in the financial independence space and what she did was she invited me to present to a small group you probably familiar with the Choose a Five podcast. They have local groups, and so this was back in I believe it was October of 2018. This was before I had my RIA up and running. Hey, sean, just come and speak to us about tax planning. You seem to know a lot about tax. We just chatted at Camp 5. Come speak to us about tax planning.

Sean: 13:52

So I put together a slide deck and I'm like you know, I'm transitioning into this. I ought to be up in front of people and talking about these types of topics, and I think it was during that presentation I said you know, I just thought to myself you know, I put together a bunch of stuff for this presentation. This could become a blog. So it was at that presentation. I had the idea that you know what this is going to be a blog and I think within a week or two I had launched 5taxguycom. And to be honest with you, I don't even remember how I thought up the name 5taxguy. But what's interesting about that name is it is very audience focused. It's not about look at what I know about the back door Roth IRA or the solo 401k or anything like that. It's about who's the audience right, because I can go either today or five years ago and do the greatest post in the world about the backdoor Roth IRA and it's going to get almost no traction. But if I identify with an audience and say, hey, you have this, you know you're part of this community, this group, this way of thinking I cater to that way of thinking. I'm focused on you, the audience you could start building.

Sean: 15:09

And for me the blog was actually a really good first step into marketing, for two reasons. One, it went with my skills, so I have a writing ability. In law school I was the editor-in-chief of the Law Review, so I have at least some background in writing. So it went with a skill I naturally had. And then the second thing is it gave me a voice. I think sometimes we think, and so I'm a little older than you, hillary. I'm old enough to remember the heyday of Johnny Carson and the Tonight Show and, as an advisor, that's not your marketing. You don't need to be the top comedian, the top late night host. You don't need to have millions and millions of viewers. Millions and millions of viewers does almost nothing for me. You need to be niched down and you don't need a million page views on your blog post. You just don't need it. What you need is a voice and, frankly, hillary, you didn't ask me coming into this podcast. Hey, sean, how many page views did you have last month? It means nothing to you, and what the blog did for me is it gave me a voice, it gave me a reason to be talking to people and it gave other people a reason to talk to me, right, like, oh well, this guy blogs about tax-efinancial independence. Now we have a reason to talk to him, and maybe we saw something on the blog that's interesting. It's just, it's a way of getting a vote. The blog, for me, was a way of getting a voice when I'm coming in cold, right, and so that was that's something I would explore. I would.

Sean: 16:52

I would encourage a lot of advisors, particularly newer advisors, to consider it's not easy. You got to. You know you have to commit to it. I do generally once a month, although that's very loose some months. It's two or three every now and then I take a month off, so it very much depends. So that's the beginning of my marketing journey and, frankly, I took one at a time, so I didn't come out and I'll tell you if I was advising advisor and, by the way, I'm an end user of marketing. So if you're getting your marketing advice professionally, for me, I don't offer it and I'm not going to offer it, but I would say I would not do. Okay, I'm gonna come out with a blog, a YouTube, instagram, linkedin, I'm gonna have it all. Just that's what I'm. No, I wouldn't. That's at least my impression. I would conquer one or two at a time.

Hillary: 17:42

That is something that I preach all the time is, instead of trying to do all the things, pick one thing that you can get really good at, you can get really comfortable with, you can build the habit and you can build the routine of it and then, if it so happens that down the road you want to add the next thing on, by all means. That's the way to do it. Too many times I've seen somebody Want to do all the things and then they end up doing nothing at all because it's just too overwhelming to try to do that. So I love that piece of advice. The other thing I wanted to say was what you're describing here is you really leaned into kind of building a personal brand and kind of establishing yourself, as I am the Phi tax guy, and so I think that the the important pieces of that were you had a community that you really connected with and you established yourself in that community and how, how your voice could contribute to the conversation, and I think that's just the, the most basic part of building a personal brand, and you've happened to do it really, really, really well. And you're absolutely right.

Hillary: 18:46

When I reached out to you to to come on this podcast. It was because you had this really strong personal brand. You know I've seen you speak at one conference and I know you've written a book and to me, you, you have a lot of things dialed in that I think other advisors and Practitioners in the financial space can really benefit from. So you started with the blog. I know also you have a podcast now you, you've written a book. You speak at conferences. Could you, could you, tell us a little bit about how that has kind of expanded?

Sean: 19:18

Yeah, and, by the way, it's not a podcast. I have a YouTube channel, which I've sort of taken the approach of Conquer one thing at a time and I use the word conquer loosely, right, I wouldn't say I've really conquered any of this stuff, but Basically slay a dragon one at a time. So the first thing was the blog Okay, great. The second thing was a book, and I started that in early 2021 and it's a book about an audience I serve. It's a book about the solo 401k. So think about how many solopreneurs are out there in the world, right, who could be financial planning clients, who could just be interested in this topic.

Sean: 20:01

I picked a topic that, frankly, I don't think enough ink has been spilled about. If we think about personal finance, there's so many blogs and so many different topics or blogs, podcast, youtube, books. I Feel like the solo 401k is one of the few topics that didn't have enough ink written up and spilled about it enough. You know podcast, youtube. So I thought there was a need, I had a natural interest and I thought there was an underserved market there. I will say this though so the? So, hillary, I don't know, do you play Texas? Hold them poker.

Hillary: 20:36

We never have okay.

Sean: 20:37

So there's a saying in Texas, hold them, hold them poker that certain cards, certain hands are great drawing hands. So I'll give you an example. If you get dealt the jack ten of any particular suit so the jack ten of spades or the jack ten of hearts by itself it's not the best hand, right? A pair of aces, pair of kings, pair of Queens just destroys an ace, king, king, queen those type of hands destroy it. But the jack ten is a great drawing hand. What that means is it can become something great. It could become an ace high straight. It could become a royal flush. It could become a jacked high straight. It could become even a ten high straight. Technically right, it could become all it has the ability to, to become, to to win you the hand in the in the long term in different ways.

Sean: 21:28

I think the book was that right, not that. Oh, I'm gonna release this book and it's gonna be a New York Times bestseller. Or I'm gonna release this book, I'm gonna have 50 new clients, right. But wait a minute. This book could win because maybe it'll be commercially success, successful. But maybe it'll win because it'll be, it'll give me credibility, maybe it'll win because it'll get me on podcast, maybe you know it on and on and on, and I think that's sort of what happened with my book. It has not been this huge commercial success, although recently sales have ticked up a little bit. It was mentioned on a particular podcast that helped move some sales, just because a gentleman really liked it and just mentioned it on his podcast and that moved some sales. So that's great. But what it's done is it gave me credibility, it's gotten me on podcasts and I've been happy with it. I will say this, though I think it's my last book for quite some time, and that's some time.

Sean: 22:25

Don't hold your breath for book number two. The one drawback from a book is it's a lot of work that a lot of people are never gonna see. Right, there's a big cost of entry in terms of, okay, could people see this? And that cost is their time. Right, it's not like a YouTube video or a blog post where Dr Google's gonna lead you there, and now I've had this greater interaction with Sean Malaney. Right, this is I've got to commit my time, I've got to know about it, yada, yada. So the book can absolutely build credibility. It's something to at least consider, and it depends on who you're looking to be client, who's. You know who you're looking for clients, what you're trying to build in terms of your own credibility. But, okay, so that's the book. And then in 2022, I went a step further and that's the YouTube channel. So in 2022, I did the YouTube channel and that's growing. I'm over 1700 subscribers now and I'm actually near as we record this, I'm near monetizing the channel, which means I have a thousand subscribers and 4000 hours of views in the last 12 months. I looked at yesterday and I think it was like 3965. So I'm really close to getting that thing monetized.

Sean: 23:41

But it's just another way of getting the voice out there, people getting to see you, and, especially in today's world where we have so many virtual meetings, I think it's actually helpful because they see, alright, this is sort of what he looks and feels like.

Sean: 23:52

How do I relate with that, gentlemen? And then, in the background, though, I will say, you know so, in my marketing channels it's blog, book, youtube, and then in the background, it's guesting on podcasts, right so, and all three of those feed into that, right so it's like, look, you know, I people find me because I've been a guest on a lot of these podcasts and it's like, okay, I hear this guy in a conversation Again, I get to look and feel, and how does he talk to folks, you know, does he seem like he might be a good connection for us? You know, and so it's. I'd say it's those four tactics that then you know, but I focus, you know, on the financial independent space, I focus on the tax space and it's like, okay, we have those two strategic focuses, these four ways of connecting with people. You know, hopefully that's good enough to bring in clients and I found that actually is pretty good to bring in clients.

Hillary: 24:51

And if I could just add a fifth thing, because you know this is how I met you you also do a lot of speaking at conferences. I know. You know last year we met at FinCon. You told me before I hit record that you're speaking at Camp Fi. Is it Camp Fi or Camp Fi?

Sean: 25:08

I say Camp Fi. I don't think anybody's gonna ding you for saying Camp Fi, though.

Hillary: 25:14

Yeah, I went to Tomato. Tomato Is that, would you say. Am I correct in saying that's kind of a fifth prong of what you do is speaking, or is that a little bit lesser on the priority list?

Sean: 25:23

Oh no, that's absolutely. I think that's a really good point, hilary, and, frankly, those conferences it's about. You know, sometimes it's about speaking, but it's also about just connecting, and it's not necessarily clients, right? You know, I go to FinCon I'm not looking for clients, I'm looking to connect with other content creators. I had some great conversations at FinCon this past year and it's like hey, sean, you want to come on our show? Well, great, you know, it's just. And, by the way, you're not gonna connect, not everybody's gonna lead to that results, right? But hey, we have some nice conversations. I learned some stuff, whatever it might be. I pick up some tips and tricks in terms of my YouTube channel, or even this year, I learned a lot about Twitter at FinCon and just sort of how to try to, you know, build up your following on Twitter. So, you know, I think that's something.

Sean: 26:11

I would recommend to a lot of the newer planners out there, and established planners too, is go to some of these conferences and connect, right? It's not about every interaction leads to, you know, a 10 episode arc on you know Joe Rogan, right? That's not about that. It's about, hey, let's make some connections, let's see where we have some similarities. Maybe we can help each other out in terms of, you know, promoting each other, giving each other a voice or a platform. Yeah, I'm very much a fan of conferences, speaking, absolutely if you can do it, but it's not necessarily about the speaking Depends on the conference.

Hillary: 26:51

Did you know when you first decided to go all in on your own firm and go independent? Did you know that you would also, kind of by default, become a content creator? Or was that a little bit of a surprise to you?

Sean: 27:03

I would say it was mostly a surprise. Like I said, the idea for the blog came while I was speaking to a group of about 30 or 40 people, and I will say I had radical transformations in terms of one day I'm working in corporate tax as a W2 employee and then, whatever it is, eight months later I've got my RI up and running, and so I was learning a new industry. A new. It's a skill to be able to interact with clients and to have successful client engagements. It's a skill to think about what are their needs, doing the financial planning itself. So all of it was new to me and I just didn't have I can't even say today I have this grand design in terms of my marketing.

Sean: 27:58

Some of it was trial and error and I'll tell you on my blog it's trial and error. I've had posts that have done really good in terms of page views, that I never would have predicted would have done very well in page views. I've had other posts where you put it out there and it just doesn't get a lot of page views. Well, all right, you move on and you learn a little mini lesson from that. So no, hillary, I wouldn't say I had this grand design. It was the year 2018, 2019. It's not like I was stunned to think maybe I'm going to have to do some content creation, but it wasn't exactly my grand design when I started my firm.

Hillary: 28:35

And do you enjoy content creation? That's just a question I got a throw out there just for people who are looking at it and maybe thinking like, oh, that sounds like a lot of work and time and energy put into content creation. Is it something that you enjoy?

Sean: 28:49

I would say generally yes, Some of the blog posts I just love writing.

Sean: 28:53

You learn a lot when you write these blog posts. It's fun to put new ideas, new thoughts out into the world. So I really like the writing piece of it. The YouTube channel it varies, I'll say this. I don't dislike it, and it depends on the subject too. Some subjects I just really light up. For Other subjects it's like no, I'm doing this more to make sure my channel has some viewers.

Sean: 29:21

Right where it's like OK, I see an opportunity here, I'm going to try to grab some viewers. But I owe the audience a duty to have a high quality content. As best I can do it right. I've generally gone the low tech way. Most of my videos are what they refer to as talking head videos, so they're not the beautiful well produced. I've done some tips and tricks in terms of lighting and my microphone and stuff like that, and I've gotten better over time at those types of things. So I would say I tend to really like the writing piece of it and then the video piece of it. That just depends on the topic on the day. What side of the bed did I get up on? So it's not all like oh, this is the greatest thing in human history. Some of it's hey, you got a job to do, let's make sure we get it done right. So that's my approach.

Hillary: 30:19

Well, sean, I really appreciate this. I think, from my perspective, you are just the poster child of imperfect action and just doing the thing and getting the stuff out there and it doesn't have to be perfect and that is the most impactful thing I think anyone can do when they're trying to market their business or develop their thought leadership and really just push content out there. So I think everything that you have said is so helpful for other people to hear who are really just diving into this journey Now, throughout our conversation, you've dropped some little tidbits of advice here and there for advisors and other financial professionals who may be embarking on a marketing journey Based on everything that you have done over the past five years and everything that you have learned. Is there one piece of advice that you can sum up and just give to our listeners before we wrap up here?

Sean: 31:12

I would say prioritize audience over expertise. There's plenty of expertise in the world and I'm not here to say expertise doesn't play a role. It absolutely does. But start with your audience. Your blog is the retirement accounts blog. I just made something up there. I just don't know that that's going to connect as well as starting with the audience in terms of how you identify your content whatever it is podcast, youtube, linkedin, whatever it is start with the audience, then filter back with the expertise and then with the expertise. I think it's also identifying those areas where you can make a unique contribution. There are plenty of things we all want to talk about as financial planners, but a lot of folks have come before us and what are we really adding there? But maybe there's one or two things that we could start off where we can make a unique contribution, and then we can go from there.

Hillary: 32:13

I love that. It reminds me of a conversation I had, earlier this week actually, where someone said if you care about your audience and that comes through and that's your first priority, the money will follow. Because it's just so obvious when somebody cares about their audience and you clearly care about your audience, where can our listeners find you? Where can they find your YouTube channel and your blog? And if you're on social media, where can they find you?

Sean: 32:39

Yeah, so thanks so much, Hillary. You can find me on YouTube Sean Mullaney Videos. You can find me on Twitter at SeanMoneyandTax and the blog is FITaxGuy. com.

Hillary: 32:53

Oh, and then last thing, also your book.

Sean: 32:56

Oh yeah, absolutely Solo 401K, the Solopreneurs Retirement Account. It's available on Amazon, barnes Noble. You know a lot of these digital sellers have it and, yeah, you can just order it from Amazon, barnes Noble, these other digital platforms.

Hillary: 33:14

Perfect. Well, we'll link to all of those things in the show notes and thank you again so much, sean, for sharing your time with us and sharing your experiences. We really appreciate it, and we'll see you next time on the next episode of the Finance Marketing Podcast. Thank you so much for joining us on this episode of the Finance Marketing Podcast. If you're eager to market your business in a way that feels good and actually gets results, sign up for the Finance Marketing Podcast newsletter in the show notes so you never miss another episode. If you liked what you heard today, please be sure to subscribe to the show on your favorite listening app and leave a review on Apple Podcasts. We'll see you back here next Friday.