600 Days of Posting on LinkedIn with Mando Sallavanti

In this episode, Hillary interviews Mando Salivanti, a strategic financial planner for SaaS professionals. Mando shares his journey into the financial advising field and how he developed his own unique brand within a large firm. He discusses the importance of connecting with clients on an emotional level and how he shifted his content strategy to resonate with his target audience.

Mando also shares his process for consistent content creation on LinkedIn, his strategies for working within compliance guidelines, and the impact his marketing efforts have had on his business.

LinkedIn: Mando Sallavanti III, CFP
Newsletter: Sallavanti.com


Disclosure: Armando Sallavanti is a registered representative of and offers securities and investment advisory services through MML Investors Services, LLC. Member SIPC. Supervisory Office: 2 Bala Plaza, Ste 901, Bala Cynwyd, PA 19004. Tel: 610.766.3000. Sallavanti Financial Services Co. is not a subsidiary or affiliate of MML Investors Services, LLC. or its affiliated companies. MassMutual refers to Massachusetts Mutual Life Insurance Company (Springfield, MA 01111-0001)

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Transcript

Speaker 1: 0:06

Welcome to the Finance Marketing Podcast, a show that empowers finance professionals to market their businesses in ways that feel good and actually achieve results. I'm your host, hilary. I've been working with folks in financial services to develop marketing strategies that work and create results-oriented marketing content since 2020. And I've learned a lot about what works in finance marketing, what doesn't work and where financial services pros get stuck. Join us each Friday as we explore real, effective ways to market your finance business and connect with folks who truly embody your ideal clients. My guest today is someone I have always admired on LinkedIn and who has actually given me some really great book recommendations over the years.

Speaker 1: 0:51

If you haven't connected with Mondo yet, mondo Salavanti is a strategic financial planner for SODS CEOs, execs and sales reps. He helps them turn their SODS success into lasting legacies by providing tailored strategies that go beyond the numbers and understand the emotional weight on your shoulders. Holistic solutions, including succession planning, retirement diversification and legacy building, and the assurance of clarity, confidence and peace of mind. So during our conversation, mondo shares how he consistently creates great content by partnering with his compliance team rather than fighting against them. He also shares about how many discovery calls he averages per month, now that he's been posting on LinkedIn so consistently, which is such a generous thing for him to share. I know you're excited to hear about that, so let's jump in Mondo. Thank you so much for sitting down to chat with me today. I'm so excited that we can make this happen.

Speaker 2: 1:46

Yeah, I'm excited. I appreciate you having me.

Speaker 1: 1:49

So I would love to start just kind of with your background origin story. Maybe you can start with your decision why you decided to become a financial advisor, how you got into the field, what you really love about being a financial advisor, and then we can dive into the marketing part of it.

Speaker 2: 2:06

So when I was a kid growing up, I always thought I was going to be a doctor and my father's a family doctor and that was really the driving force there, just falling in his footsteps. I was being pushed in that direction by a lot of people I mean not in a bad way or anything but I was like, hey, people like my dad, we have a good life, we have Christmas presents on Christmas. So I wanted to be like my dad and went through school, got to college, I was pre-med. Long story short, I just really figured out it wasn't going to be for me and I didn't want to do that. I didn't want to go to school for nine years.

Speaker 2: 2:44

So my dad helped me out and he's like look, that's fine, I don't care that you're not going to go to medical school, but I care that you figure out what you're going to do and you go into something that you could actually make a good life for yourself. So he started setting me up on networking chats and the second call I made was to his advisor and that's Timmy Timmy LaValle and Timmy's one of my partners now. When I talked to Timmy, he told me stories about financial advising and what he's done for people, how he does things, the impact it has, and I realized, hey, I could help people doing this just as much as my dad helps people with medicine, just in a different way. So that was what led me to want to go into financial advising. And I went through college. I played football in school. There was a little piece there. I was like, eh, maybe I'll go play professional football, but ended up just coming into this career and that's how I got here.

Speaker 1: 3:47

That's such a cool story. So did you start at the same firm that you're at now? You've been at the same firm since the beginning of your career.

Speaker 2: 3:56

Yeah, so Timmy was at a different firm before when I was in college and I was interning with him unofficially, I should say. I was just around Tim, seeing the business, seeing the things he did, doing some admin type work for him, but just being in the environment and I interned officially in 2020, that was with the firm that I'm with now, massmetral Greater Philadelphia, and I started with them in 2020 full time and have been with them since and I'm really grateful for where I started. I think, with this industry, where you start could completely make or break your career and I'm very blessed to have resources around me with the firm, but not just resources like on paper, like resources in terms of people who care and true experts, like everybody calls themselves an expert, but we have true subject matter experts in specific areas that I would not have. Clients that I have or not have the opportunity to get clients I will get now and in the future, even because of those people around me. Yeah.

Speaker 1: 5:05

Yeah. So how have you kind of staked your claim and kind of built up your own personality with a MassMetral? Because I know, having been connected with you on LinkedIn for quite a while, you have a really standout personality and you're a very recognizable person on LinkedIn. So what was kind of your journey into that and not maybe just like fading into the background, like you said, of just like calling yourself an expert like everyone else does?

Speaker 2: 5:32

It's funny, hillary, when I was in college I was reselling sneakers and I built that business up on the side. That was almost 10,000 followers and at my peak I was doing 100 and some pairs a month in sneaker reselling, which the shoes I was selling I'd probably say. The average price was around $300, so the revenue was high.

Speaker 2: 5:55

Now margins were small. But besides the point, I got a ton of experience in business and branding. So I get into this business. I'm like, okay, well, I'm not going to build this on Instagram. You don't go to Instagram for a financial planner Maybe some people do, honestly but I just thought what's the best place for me to do this? No-transcript.

Speaker 2: 6:17

My first year in business at Mass Mutual, I had a record setting year in terms of revenue and metrics that were measured off of my second year. I'm like, okay, well, how am I going to reproduce this? How am I going to continue to build in my career? How am I going to continue to grow? And I realized I needed to have a marketing system, because how I built that great first year was primarily through the market I already had and the people I already knew. Linkedin was the pivot for me.

Speaker 2: 6:49

So I've had many discussions with my marketing director, many discussions with my compliance officers, many discussions with with upper level management. All this stuff because I want, I wanted to do this, and credit to them because from day one they said look, mando, we want to help you. You need to stay in the lines, but we're here to support you so, like just to shout them out I mean, there's Cynthia, tom, greg, bob, timmy, anthony, like all these people, and they know who they are If they are listening to this. They have been in my corner and that's helped me been able to build my brand and as I started to see traction, like initially it was just, hey, let me just get an extra client every month, like I'm happy if I do that even every quarter.

Speaker 2: 7:41

Now it's turned into the main source of clients for me but led to so many other things Like it's the reason we're talking here today. I've gotten multiple speaking opportunities in front of groups because of it. There's just so much that has come out of it and you know why take that route. I don't think I really ever had this idea of like, oh, I'm going to become this LinkedIn influencer, which even still I feel like I'm a small fish in a really big pond. But I recognize I have some traction and it's just been a product of showing up every single day and I tell everybody, like, do it for 600 days then, tell me if it works or not, because I've been doing it for 600 days straight making a post, commenting on other people's stuff, having conversations.

Speaker 1: 8:27

Okay, there's so many things I want to ask you about. I want to talk to you about the speaking engagements that you you know that have kind of popped up for you, and I want to talk about your process for posting every day and what that's been like. But first I'll ask maybe what's kind of the boring question, but I think it's really important to a lot of advisors is about compliance and how tricky that's been to create content that is compliant, that is also really engaging, and so I would love to hear a little bit more about what that's been like. Is mass mutual? Is not a small firm, right? You probably have an internal compliance department that you work alongside and that has a lot of you know guidelines for you. So what has that been like?

Speaker 2: 9:09

So with mass mutual, they are a massive corporation, no pun intended, but there's localized agencies, so, like my agency that I'm I run my practice within has its own compliance and that compliance is what will dictate what you can and can't do on the front end. So every single firm out there mass mutual, lpl, financial Maryland, northwest Mutual, whoever you work for, you have to talk to your own compliance to figure out what you can and can't do, because there is nuances. But from my compliance, the general gist of content and what I can and can't do, the good news is the stuff that they like is also the stuff that people actually want to read. So what do I mean by that? When I first started posting content, one of the things in my mind is head trash or a negative, limiting belief. I would say I'm a young advisor, I don't know everything. I don't want to look stupid to other advisors who might know more than me and been around the block a time or two more than me. The reality is I'm not talking to them. I'm talking to potential clients. So the conversation of what potential clients are going to be engaged in is going to be way different than that avatar of a person. So what's that difference? Look like Most advisors, including myself, when I started posting content, it was here's the five best tax strategies and why, and this crazy complex thing and this investment strategy and this rate of return, and that's the stuff compliance hates.

Speaker 2: 10:52

Like, if you want to get your compliance mad, go talk about that stuff. Now that's not saying don't talk about investing in general, don't talk about taxes in general. But no one wants to read that. Quite frankly, nobody is going to LinkedIn or any social media to get financial advice. They are going there to build relationships. They are going there to be provoked mentally, thought provoked. What they want to see is does this guy understand me? Is he someone who could help me? Is he someone who understands the unique challenges and the outcomes I'm looking for? So what I've pivoted to as I've gotten more traction in my content is dialing in what are the emotions that the person I want as a client is feeling, what are the situations they're facing, what are the challenges they're facing, how does that show up in their life every day and how does finance integrate into that? If you're talking about that type of thing, or things it's very hard to get on, compliance is bad side.

Speaker 1: 11:56

Okay, I really appreciate this because you've brought up you want to, you want to speak to them where they're at Emotionally right. And I think what I see a lot of advisors do, especially in their website copy, is they kind of get stuck in this trap of Speaking to where they think the clients want to go, and the truth is every client wants to go somewhere different and so it's really kind of this nebulous vague you know, pursue your dreams, or you know the retirement that's secure and comfortable and things like that. And compliance doesn't really like that kind of language either, because it almost Like hinges on this promissory language. And so I really like your perspective of reaching them where they're at today and I think that that's more effective anyways, like they want to know that you can connect with them now and and the rest will follow right.

Speaker 2: 12:46

And Hillary. The thing is like, for example, we work with business owners and like our primary clients are business owners and salespeople. Those are the primary people we work with. With a business owner that's going to come and work with me, he is, he or she Is going to resonate with something I say when I talk about the fact that They've built their business their whole life they're, they've worked so hard to do this and now they're on the tail end of their career in their late fifties and their, their kids are like becoming teenagers and like teenagers sort of suck. So it's like horrible, but they still love their kids and they sacrificed time with family earlier, but now their kids are are going through high school and they don't want to miss this time. So they're looking to exit their business and they need to get a plan and they sort another way, but they just don't have the, the concrete succession plan in place.

Speaker 2: 13:37

Like that is how I'm relating to them. I'm not relating to them by saying, um, do an employee, do an esop, or or get a strategic buyer to come in and buy your company and make sure that it's incorporated in Delaware. Like. I'm not talking about stuff like that. I'm talking about. What is the outcome that you want?

Speaker 2: 14:00

You don't buy the plane ticket to aruba. You buy the trip to aruba and you have to buy the plane ticket to get there. Like that is what advisors need to understand. Clients don't care if you're the smartest person in the world. They want you to be competent and they want you to have expertise, but more than anything, they care. Can I trust this person, and is this person resourceful enough and do they have the resources to make sure that, if something needs to get done, they are going to bridge that gap for me, because a lot of the reasons people work with a financial advisor Is so they don't have to worry about this stuff.

Speaker 1: 14:38

Yeah, that's such a good point. And, like to your point, you know, of course they want you to be competent. And I think, going back to what you said earlier, when you first started posting content and it was all about kind of like proving that you're competent, like kind of Overconfensating your competence, um, in a way, I think that's a really easy trap to fall into. And and one really important thing to remember is that when you're showing up authentically and you're showing up confidently and you're connecting with people where they are, people kind of just accept that you are competent and that you know what you're talking about, and it almost you almost hurt that image when you try to overdo it. Um, so I would love to pick your brain a little bit about your process. So you said that you've been posting on linkedin every day for 600 days. Um, so that's Almost two years at this point. Has it truly been every day? Have you missed any days?

Speaker 2: 15:31

So it's been every day since july 19th of 2022. Wow, it's probably. It's probably longer than that. That is just the day that I know. I sat down and actually was like I have a strategy Now. The strategy then has completely evolved. It was elementary compared to what I'm doing now, but whatever it's like and it's like 570 or 80, like I don't know the exact number, but anyways, it has been true. It has been truly every day.

Speaker 2: 16:01

There have been days where my engagement has been less in terms of, like, the number of comments I leave and whatever, because Life happens. I mean, there's client meetings, there's Whatever comes up, um, but yeah, it's. It's been Consistency and I have systems and processes behind me just to make sure that that happens. Just like I don't miss a meeting with a client, my actions that go into social media for my business are just as valuable to that. For a lot of advisors, that's seminars, that's webinars, that's cold calling, maybe it's it's calling on a book of business. They purchased, like, my time for stuff like that Is my LinkedIn time because of the business I'm getting from it.

Speaker 1: 16:45

Would you mind sharing a little bit about the behind the scenes of your strategies and systems and processes and how those have evolved since July 19th 2022.?

Speaker 2: 16:53

Yeah, yeah so. So originally Like in 2022, I didn't have near the business I have now. I mean, I had clients and like I was successful in making money don't get me wrong, but it's just a completely different evolution now. So I've had to really dial in my time and my schedule to be able to do that. So what I do now every morning from seven to nine, I go on LinkedIn and I have a Excel sheet of people that I tune into their stuff and I know they post between that time and I'm gonna go comment on their stuff, support them. Most importantly, I enjoy the content that they post because I think, like, if you're just out there engaging to engage, that's not what it's about.

Speaker 2: 17:41

Linkedin is about making a relationship. So if you're going to engage with other posts to get your face out there, it should be stuff you enjoy reading. Like it is a part of my work, but it's not a job quote, unquote because I enjoy the stuff that I'm reading. So with those people, I go right down the list, boom, boom, boom, boom, comment like their stuff, interact with them, talk with them, maybe comment back to some people on their posts. The whole idea is it just gets more exposure on me.

Speaker 2: 18:12

Now I post at eight o'clock Eastern every single day and then in between I'm responding to comments on my post, trying to have good discussions and like actual dialogue, because it's not just like thanks or awesome or sending emojis back to people. Like, I genuinely appreciate and don't take lightly when people comment on my stuff because it literally supports my business in some way, shape or form. So I try to thoughtfully respond when someone gives me a thoughtful comment. So that's like the activity portion and that's two hours every day, so about 14 hours a week. I'll be on LinkedIn throughout the day if I have like downtime or whatever, but I do that instead of Instagram or instead of Twitter. Like I couldn't even tell you the last time I logged into Twitter, but anyways, that's what I do for engagement. Now, content creation. I block off time on Sundays to do my content creation for the week and sometimes I'm far ahead. Sometimes I'm like, okay, I have two posts and I need to make content for the week. I don't make content every single Sunday if I'm far ahead.

Speaker 2: 19:24

But, if I'm winding down, like it's funny we're talking right now, because this past Sunday, two days ago, I had like three posts scheduled and I'm like all right, man, you got to like get ahead of the curve here, so I put in a shift and like I got some content put out and that's in the calendar, you know. But I have a content calendar that I use, so I have no problem sharing this as well. Like Mondays is a post that's gonna be heavily promotional of like I want to book meetings.

Speaker 2: 19:54

Tuesdays are gonna be to position myself as an expert in financial planning and give some advice, so, like today, I had a video and it was a video about the tax code and it being an incentive system rather than a punishment, and just some advice around taxes and behaviors that are incentivized. Wednesdays will be promotional to my newsletter. Thursdays what are Thursdays? Oh, thursdays will be a personal story just to like share about my financial journey or my journey in general. Fridays will be like a meme and like something funny, and then Saturdays will be a video just to like general, raise general financial planning awareness. And then Sundays will be similar to Tuesdays, where it is more like actionable information.

Speaker 2: 20:43

So, that's like a little bit about the system, the process. I know I'm really in depth there, but I think that's what you're looking for.

Speaker 1: 20:49

I think that's super helpful. And one thing that I would say, cause I think people are afraid of like looking to develop systems like that because they worry that people are gonna notice. You know, and I just wanna point out that I've been connected with you on LinkedIn for quite a while. I love every single post that you put out. I would never have known that you have kind of a system like that, and I love that because it gives you a little bit of a direction for each post. You're not just like trying to come up with something totally random to get yourself so far ahead. I think that just makes so much sense. It's such a great strategy. Now you also mentioned that you have a newsletter that you promote. Tell me a little bit about the newsletter.

Speaker 2: 21:28

I just started this, like this is so and it's in its infancy and I'm candidly, I'm a novice, like flat out. I'm not an expert in the newsletter world. Now I have had a five weeks this week when we're talking again a little bit timely. We're talking first week of February. Here I have gotten the most subscribers in a week and you sort of get that drop off of like you have these emails, then some unsubscribers and then like okay, we're past that, like we're over that hump now.

Speaker 2: 21:59

And I'm getting an cadence of how I want to write in the newsletter. That's different from my LinkedIn posts. So that's been encouraging and I have a very good idea of it. So I'm a novice there, but I think I'm gonna do weekly every Wednesday morning at 9 am Eastern time, and I think when we're sitting here a year from now, I think that'll turn into something that's gonna be just as fruitful, if not more, than LinkedIn.

Speaker 1: 22:27

Oh, I could not agree more. Newsletters are my absolute favorite piece of marketing ever because I think they're just such a great way to engage with your audience, kind of on a deeper level. So I can't wait to hear. Maybe we can revisit this conversation in a year and really talk about the newsletter. I'm so excited that you've started that. Is there anything else that you're doing in terms of marketing? So you have LinkedIn, you have the newsletter. I know I wanted to ask you about your speaking engagements, but is there anything else, or do you kind of focus solely on LinkedIn and now, of course, the newsletter?

Speaker 2: 22:59

So LinkedIn and the newsletter. I also write as a contributor for Benzinga. Benzinga is a very large financial publication online. Some people don't know them because they're relatively new I think they've only been around 15, 20 years at most but they're big. They have millions of readers every month. So I contribute to Benzinga. I need to be more consistent there. I go into spurts of like all right, I'm going to do like 10 articles and then, I don't do one for like four months, but I do that.

Speaker 2: 23:33

And then also speaking engagements have been really big for me, just getting exposure, getting on the podcast, getting on to in-person speaking engagements An interesting thing and I think a lot of advisors can learn from this, especially if you're with a big firm. I'm making it a point to speak with other agencies within MassMutual and other offices, because if there's newer advisors, one of the ways that we can mutually help each other is they can bring a client that might be a little bit over their head to me and we could work on that together and we can split revenue that that client brings in, whether it's fees or whatever, and they get to learn from me. I get a client that they brought that I wouldn't have had and it's a win-win. So the four main areas really are LinkedIn, newsletter, writing articles for Benzinga and then speaking engagements to get work with other advisors.

Speaker 1: 24:27

OK, so what are some of the speaking engagements that you have gotten to participate in over the past few months or so?

Speaker 2: 24:36

A majority of them have been speaking to other firms, mainly within MassMutual, but even a couple outside of it, and really just talking about here's how I've built my financial planning practice. Here's our service model for how we help our clients. What's been successful? What's led to solid client retention? We're up over 80% with client retention year over year, which I'm really happy about, but I want to get that even higher, like I want that at least 90. So we've had success there. We talk about that LinkedIn, obviously. How do you get clients with LinkedIn? That's something that a lot of firms and advisors have approached me about and want to talk about.

Speaker 1: 25:19

I also think that's so smart. You know, when I first became a business owner, I'm a former teacher, so I never imagined myself as a business owner and I came into it kind of having this. What I know now is totally incorrect view that business is very, very competitive and you have to be like, you have to stand out from your competitors quote unquote. And I have really just found that not to be true and that making relationships with people who do the same things that I do, not only do we learn from each other and benefit from each other, but we're also each other's best referral systems as well, and so I think that's a piece of marketing that a lot of people kind of forget about sometimes. That marketing also includes developing relationships. I know in the finance world, a term that's thrown around all the time is center of influence, and so kind of developing your center of influence with other professionals, and especially professionals who serve your clients adjacently, is it can be such a big piece of it.

Speaker 2: 26:13

Yeah, it's very interesting to me, like with my position. Now other advisors have, in a way, become my client the younger ones, because now it's like, ok, you need to learn.

Speaker 2: 26:30

I am happy to take a new client. That's a fit for who I'm typically working with. We can mutually help and, yes, the client is my client but that advisor sort of becomes my client and I've prospected the advisor that then brought the business. So it's an interesting dynamic. It's an interesting reframe. I think if you run your practice with a big firm, that there's a good network. It's a very great way to help build your business.

Speaker 1: 26:57

Yeah, one question I wanted to ask you and you don't have to answer this, but at the beginning you said, when you first started posting on LinkedIn, you would be happy if you got one client a month or even one client a quarter. Can I ask, now that you've been posting for 600 days or almost 600 days, about how many discovery calls you have per month?

Speaker 2: 27:19

no-transcript.

Speaker 1: 27:22

That's, yeah, that's. Are you happy with that number?

Speaker 2: 27:27

I'm thrilled with that number. Now there's been months when that's been three. There's been months where that's been 20. Um, but the average. I do track how many and I do track the average and.

Speaker 2: 27:39

I track how many clients so like we've had about 160 that have been scheduled in the past. Let's see, uh, 14 months Cause I started tracking it in January last year and uh, 37 households have become clients from LinkedIn directly. Wow, we charge a retainer based system, so we're talking an average of $3,000 a fee per household. Now we have clients that pay anywhere from 2000 to $25,000 a year in fees, just depending on if they're single. Are they a business owner with all these employees, like that's going to be the people on the high range of that? But all types of avatars have come from LinkedIn and it's been. It's been the main source. And that's not even counting the referrals that we've gotten from our clients who have come from LinkedIn, which which, in a way, like yes, they're referrals, but you can almost credit that to LinkedIn because they weren't coming if that original person wasn't in the door Right.

Speaker 1: 28:40

Wow that. I think those numbers are incredible. So congratulations, and that's just a testament to the work you've been doing. Um. For my final question, before we wrap up, thinking back to yourself June 19th or July 19th of 2022, um, and putting yourself back in those shoes, what do you think is the biggest thing that you've learned from then to now?

Speaker 2: 29:02

You know what, hillary, I told myself when I started I am going to do this and commit to it every day for a year and if I got to July of the next year and I got zero clients, I would be on a date with my clients, I would stop. But at the same time I looked at it and I said it would be unreasonable to sit here a year from now. If I committed posting one time a day and being on this platform for an hour a day every day for 365 days, it would be unreasonable to expect to not get clients like it just just by collateral damage. I could suck at what I do. I have gotten clients over a year of doing that every single day.

Speaker 2: 29:47

Now I'm not saying everybody's going to book 12 discovery meetings a month. I don't book that every single month. It's an average. There's been months to make that skew higher to the upside. I'm dialing in marketing. I'm trying to get into a more niche demographic of people. So that number is probably going to decrease but the quality will probably increase, which is fine, because it's not about the number, it's about what's the quality you're getting. You know what I mean, but I just think for any advisor out there. It is the best leverage of your time and how you can turn a quote unquote busy business into a lifestyle business. Because now my time besides seven to nine AM, which in the grand scheme of things is really none of my time Like yes, it's 14 hours a week, but it's nine AM, my marketing is done. I have all day for client meetings. Like that, like that is so much time, if you ask me. I have been able to get new prospects on my calendar when I'm on vacation.

Speaker 2: 30:48

I've been able to do all of the work I need to do for clients. I think my capacity as a financial planner in terms of how many clients we could take in is higher because of the way we we get our clients through marketing. There's just leverage behind it. I really don't think there's a better way to build a business. It's not easy, it's hard to do and there's definitely nuance to it. I think a lot of people need to hire someone to help them and and get that writing help and whatnot. I'm fortunate, like I like the writing, I like the engaging, I understand the marketing stuff. I study marketing in college. I've had coaches, I've done a lot of this stuff, so I'm able to do a lot of it myself, quite frankly, because I enjoy it. But some advisors you might need help and that's fine if you get help.

Speaker 1: 31:35

Yeah, yeah, I love that. So obviously we can find you on LinkedIn, but where else can listeners find you if they're curious to learn more about you?

Speaker 2: 31:47

We'll stick to LinkedIn for now. Stick to LinkedIn. There's there's stuff that will be coming in the future, but pending some compliance approval, so we'll just speak to LinkedIn for now. Great.

Speaker 1: 31:56

All right. Well, thank you so much for this conversation, Mando. I feel like I learned so much about you and really appreciate you kind of getting into the details of your system and processes. I think that's so helpful. So thanks for being here.

Speaker 2: 32:09

Yeah, appreciate you having me. I really enjoyed it.

Speaker 1: 32:18

Thank you so much for joining us on this episode of the Finance Marketing podcast. If you're eager to market your business in a way that feels good and actually gets results, sign up for the Finance Marketing podcast newsletter in the show notes so you never miss another episode. If you liked what you heard today, please be sure to subscribe to the show on your favorite listening app and leave a review on Apple podcasts. We'll see you back here next Friday.