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The Finance Marketing Podcast
Each week on The Finance Marketing Podcast, join host Hillary Gale, an expert financial marketer and copywriter, as she explores in-depth conversations with top financial advisors, coaches, therapists, course creators, and marketing experts to unveil the secrets behind successful marketing strategies in financial services.
Every Friday, discover the art and science of effective marketing through insightful stories and strategies. From content creation to branding, from paid advertising to organic social media, from email campaigns to website optimization – we cover it all. Our guests share their journey of growing their practices with precision, purpose, and experimentation using a range of marketing tools and techniques.
Whether you're looking to enhance your audience engagement, boost your business growth, or refine your marketing approach, The Finance Marketing Podcast is your go-to resource.
Tune in weekly to transform the way you market your finance business, connect authentically with your audience, and achieve consistent growth.
The Finance Marketing Podcast
How Financial Advisor Mark Hansen Built a Brand That Starts Conversations (Part 2)
In this episode of The Finance Marketing Podcast, we continue our conversation with Mark Hansen, founder of Second Comma and host of the podcast, The Quiet Part. If you missed Part 1, be sure to check it out for the full backstory on Mark’s brand and how he built a strong foundation for his financial planning firm.
In Part 2, Mark shares how he took that foundation and expanded it into a comprehensive content strategy. We dive into his innovative use of tools like ChatGPT to efficiently create content that speaks directly to his ideal clients. Mark also walks us through his approach to social media, blogging, and email marketing, revealing how he customizes and automates his messaging to consistently connect with his audience.
Connect with Mark:
- Website: Second Comma
- Podcast: The Quiet Part
- Grab Mark’s Free Ebook: What The [HACK] Are You Thinking?
- Follow Mark on Social Media: Twitter | LinkedIn | Facebook
Disclosure: Mark Hansen is a financial advisor offering securities and advisory services through Cetera Advisor Networks LLC, member FINRA / SIPC, a broker-dealer and registered investment advisor. Cetera is under separate ownership from any other named entity. Second Comma is located at 2751 Teakwood Lane Plano, TX 75075.
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