Uncharted UXR

Who Cares about Qual/Quant/Mixed?

April 07, 2024 Paolo Parigi and Joe Gonzales Season 1 Episode 6
Who Cares about Qual/Quant/Mixed?
Uncharted UXR
More Info
Uncharted UXR
Who Cares about Qual/Quant/Mixed?
Apr 07, 2024 Season 1 Episode 6
Paolo Parigi and Joe Gonzales

Why are UX researchers in industry so focused on the type of methods we use in our daily jobs? Could this be a reason that some of our partners don't understand UX Research's value? In this episode we propose a radical idea; spend less time talking about Qual/Quant/Mixed backgrounds and focus more energy on things like domain expertise.

Show Notes

Why are UX researchers in industry so focused on the type of methods we use in our daily jobs? Could this be a reason that some of our partners don't understand UX Research's value? In this episode we propose a radical idea; spend less time talking about Qual/Quant/Mixed backgrounds and focus more energy on things like domain expertise.