In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduced awareness of offers and technical challenges.
Tune in as Branda discusses:
Mentioned in the episode:
________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective
In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduced awareness of offers and technical challenges.
Tune in as Branda discusses:
Mentioned in the episode:
________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective