Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail. 

We also discuss: 

• Google's preference for ecommerce sites over affiliate sites 
• How to build links to ecommerce money/product pages effectively 
• How to create content that journalists naturally link to 
• How to approach personalization in outreach emails 
• Paid links and their long-term viability 
• Link building tool stack 
• Effective team structure for link building campaigns 
• and more 

Stop spinning your SEO wheels and learn what's actually working right now.