Episode 5 | Hair & Makeup with Le Beige Beauty

Summary

Natalia Kovchan, the founder of La Beige Beauty, shares her journey of starting her own beauty business and the importance of education and training in the industry. She emphasizes the need for brides to book hair and makeup services well in advance and provides tips for creating a timeline for the wedding day. Natalia also discusses the importance of communication with the bridal party and the different options for lashes. She advises brides to have a trial run and to be mindful of their partner's preferences when choosing their wedding day look.

Takeaways

Booking hair and makeup services should be done well in advance, ideally 9 to 12 months before the wedding.
Communication with the bridal party is crucial to ensure everyone is prepared and ready for the wedding day.
Individual lashes are recommended for a lightweight and customizable look.
Avoid trying new skincare or beauty treatments close to the wedding day to prevent any adverse reactions.
Consider your partner's preferences when choosing your wedding day look, but ultimately, it's important to feel comfortable and confident in your own skin.

Chapters

00:00 Introduction and Background
00:30 Starting La Bay's Beauty
01:00 Meeting and Moving to Arizona
01:28 Inspiration for Makeup
03:00 Starting La Beige Beauty from Scratch
04:20 Building a Professional Team
05:48 Support from Natalia's Husband
06:17 Importance of Education and Training
07:45 Booking and Timeline for Wedding Services
09:13 Experience Level for Beauty Team
10:08 Booking Hair and Makeup Services
11:03 Importance of Booking in Advance
12:30 Adjusting the Timeline and Services
13:52 Creating a Timeline for Hair and Makeup
15:05 Time Required per Person
18:15 Paying for Beauty Services
19:39 Expectations for Bridal Party
20:38 Including Gratuity in the Invoice
22:27 How to Show Up for Hair and Makeup
23:51 Describing the Desired Look
25:14 Importance of a Trial Run
26:22 Choosing Attire for Getting Ready
27:12 Describing the Desired Makeup Look
28:36 Partner's Opinion on Wedding Day Look
29:33 Paying Attention to Partner's Preferences
30:33 Lashes: Strip, Individual, or Extensions
32:26 Choosing Attire for Getting Ready
33:49 Lashes: Strip, Individual, or Extensions
36:58 Choosing Individual Lashes
38:46 Avoiding Allergies and Comfort with Lashes
41:56 Avoiding Inner Corners Popping Out


More from Sonja Babich & Dan Riggs:

Iron Diamond Media: https://www.irondiamondmedia.com/

Summit Hill Studios: https://summithillstudios.com/

Transcript

Wedding Day Podcast (00:00.238)
Welcome to Wedding Day podcast with your host Sonja Babich, CEO of Iron Diamond Media, a leading wedding resource featuring seven localized wedding brands across the country and Dan Riggs, photography and videography expert and founder of Summit Hill Studios. Come along as they travel from state to state to connect with the most creative and well -respected professionals in the wedding industry. Every episode will arm you with the hottest new trends, wedding day tips and details, and they'll show you all the joys of planning your perfect wedding day.

Wedding Day podcast episode five is powered by Ryann Lindsay photography, Hazel Grove rentals, florals by Kendra, La Beige Beauty, and Amore De Sucre. This week we're in Scottsdale, Arizona, home of Arizona Bride magazine, learning all about hair and makeup from Natalia Kovchan, owner of La Beige Beauty. Today you'll learn about budgeting for beauty services, the great debate about full lashes or individuals, how to create a beauty look that aligns with your partner's preferences and your personal style, and a whole lot more. Hi, I'm Jenna Culley, owner of Linen Effects Minneapolis.

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come to life.

Wedding Day Podcast (01:56.812)
Oh my gosh, you're the best. Like right first try and you got it. Yes, good. Yes. So LaBeige has been around for three and a half years, correct? Yes. That is amazing. Thank you. That is so wonderful. Tell us how it started. How did you are like, I'm going to start a business and it's LaBeige Beauty. Oh my gosh, where do I even start? I don't even know. Do you want like the whole whole story? How did Natalia become Natalia? Right. Oh my gosh, I love that. So OK, so I will go from like very, very

far out back in a day when I was born. Just kidding. I was born on a Tuesday. You do you. Right, right, right. So, okay, so me and my husband, we were both working on the cruise ship. Princess Cruises, that's how we met. We fell in love right away. Started dating literally three days after we met.

So yes, love from first sight. I love that first sight too. Right? Yeah, I know. It's the best. Oh my gosh. So we knew that we're gonna get married three years after we ended up here. Part of my husband's family live here. And we had a chance to stay. He's Mexican actually. Yes, tacos. Not just on Tuesdays. Just on Tuesdays. Every day. Taco Tuesday at Natalia's house. We're there. Oh yeah. Oh my gosh. You guys have to come up.

and moved to Arizona. Yes, we moved here and everything just escalated from here. And how I actually started, so I, in Ukraine, like Ukrainian girls, we are very minimalistic. Like mascara, chopstick, that's a way to go. Maybe sunscreen. I know it's bad, but we all have to use sunscreen, but very minimalistic, right? And then when we moved here and our first Christmas here in Phoenix,

Oh my gosh, I remember like it was yesterday. My sister -in she opened the door to the house and we are walking in and I see like bigger family, right? Like his family, family friends and I see this gorgeous Hispanic girls, like full face makeup, long hair, hourglass bodies, so sexy. I was like, oh my gosh, they look so good. Yeah. And I'm also gorgeous, right? Yes, you are. But I didn't.

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much makeup on right so i had my mascara my chopstick and i was like oh my gosh those girls they look so freaking good my husband has eyes i need to step up that game oh so is your husband still alive like like i am over here mister mr buddy i'm very nice i love my husband he's more than alive he's the best so we came back

So we lived in Palm Springs back then, right? We came back home and I was like, oh my gosh, I need to like watch some YouTube or something.

So I started like watching YouTube. Yeah, and I fell in love, you know, like I have I'm like very artistic I was going to art school in Ukraine. I was drawing all my life, but nothing like serious, right? Just like I have it kind of like talent, right? And I started picking up very quick. So like for my girls at work something that was very hard. That's what I learned along the lines.

something that was very hard to do was wing liner. And I like nailed right away wing liner. And they were like, oh my gosh, you're so good with wing liner. Like how you do that? Like you're lying. You didn't just start right, like I don't know, a week ago. I'm like, no, seriously, like I don't know, like what's hard about it? You know, I didn't know what's hard. I was just doing replicating what I learned on YouTube. You're natural. Yeah, yeah, yeah. And I'm like, I don't know, just like, I just love doing that. And then I started looking into more YouTube videos.

and stuff and started practicing more and I'm like I told my husband I'm like you know what I think I want to do this professionally what you think it's like go for it babe of course I'll like whatever you need I'll support you you know and we just came from I came from Ukraine he came from Mexico we just like started literally from zero we were buying like forks and knives and spoons like zero like complete zero like oh my gosh I remember I was going

Wedding Day Podcast (06:10.028)
I didn't know nothing about the United States, right? And I was like, where is the cheapest to buy stuff? So I remember how I was going to Dollar Store. Almost every week to buy some stuff. So we have something in our apartment because complete zero, complete zero. Like no connections. I didn't go to school here. I didn't go to college here. Like no friendships, no network, nothing. Right. So and he and he's like, yeah, I'll support you what you need. I'm like, well, I need to start with something. I need like foundations, brushes.

You know, I have I had no idea how much all that costs. So we went to Target. I literally I remember I bought literally like 20 brushes I bought six foundations and my husband like more like the cashier was like No, you're picking this stuff my husband's eyes were bigger and bigger. I was like, oh my gosh, I hope like he's okay

Little bead of sweat running down his forehead like, I hope we're done soon. My game face would be I'm being like, oh, just keep it beeping. I need that. You're distracting like, oh, honey, you look so good today. This is great. It's not going to pay off. It's fine. He's the best. He never said anything. But then when we came home, he's a nice guy like putting everything on the bar counter. He's like, babe, just make sure you make this work. OK. I'm like, oh, if you say that, you don't know me. I don't know how to do things.

It's either 0 or 100 percent, you know? So all that stuff I invite, I was inviting my girls over the house.

in their houses as well, like I was doing, I'm like, I need to do your makeup. I have this itch to do your makeup so bad. So I started doing makeup, I was like, oh my gosh, I love this. But then I quickly realized I don't know how to do other people's faces. So how do I get better, right? So I started buying classes, courses, online courses, in person courses. But going off of your education, like when I was getting my hair and makeup done this morning, it sounds education's a huge thing with your team. Oh, super, yes. And I love that.

Wedding Day Podcast (08:11.6)
that like where do you go to get your team educated? I train them. You train them? Yes, so I do train only makeup artists. I don't train hairstylists because with hair with hair is way more complicated and in depth. You either know it or not because it takes a lot like for example one example.

One hairstyle, let's say half up half down, right? And there are so many different hair types, like thin hair, thick hair, medium thickness hair, long, short, medium length, hair that doesn't hold the curl, hair that is curly, hair that is super curly, like there is a spectrum of curls. There is. You what I'm saying?

So for just one style you have to know how to work with different types of hair. And if you don't self -educate yourself, I cannot help because I cannot give you like one, two classes and you're like, wow, I got this. Like, I can do it. No. You have to practice on different heads, I bet. Different hair types. Exactly. It's continuous education and constant training. I always tell them, I'm very upfront, like you have to self -educate yourself because you will not make it in this industry. And specifically for weddings. Well, and trends change all the time too. So you have to...

You have to continue your education, right? You have to have basic education. If you don't have basic education, you will not keep up with any trend. And so what do you look for when you're looking for your beauty team? They have to have experience in specifically wedding industry at least three years. Not just like, I'm not saying two or three, I'm saying like at least 50.

At least 50 weddings. So you know the pace of wedding day, how fast everything is. You have a timeline, you have to follow the timeline. You cannot make anyone late. And we are so specific on that, on specifically again timeline. Because brides, obviously, like when somebody is getting married, usually they get married first time. So they don't even know what possibly can go wrong. So they just... They don't even know what to be afraid of yet. Exactly. Exactly. Exactly. All they know, they want to look...

Wedding Day Podcast (10:13.33)
beautiful, they want their brother party to look beautiful, they want to be surrounded by their loved ones, that's what I always get from our brides, and have a beautiful wedding day. But nobody even knows what can go wrong, unless you as a bride, you was a bridesmaid in your friend's wedding, your cousin's wedding, your sister's wedding, and you saw...

that some things went wrong. So you know what to ask, what questions to ask, you know what's important for you, you want to hire a professional team for that specific reason because there are the lowest chances for that to happen when you hire a professional team. So when engaged couples, a bride is looking to book her hair and makeup, kind of a three year experience is ideal to look for a minimum. To start with. Yeah, we have artists that have experienced 20 years and they are very good. Yes, just especially people, you know, they'll

love what they're doing, they love being behind the chair, they love talking with brides, making connections, you know, they just, they just like people's people, they are passionate about what they're doing.

I know just talented artists, you know, and we are lucky to have them in a team Natalia. Yes. Okay, so I know that you and I would probably never work together, right? Because I don't know I don't I don't I don't have a lot of makeup needs other than I mean, I mean, a professional chapstick and maybe some what'd you say mascara? Maybe sunscreen if so as so if I'm if I'm approaching you, you know, I'm looking for hair and makeup for my whole

bridal party, what does that look like? I'm gonna come to you and I'm gonna say Natalia, I don't know anything about this. How far should we book you out? What does that look like? When you come to us, you obviously looked us up already. You are already interested in booking someone and you want to check that off your list as soon as possible because that's why you inquired. So if you...

Wedding Day Podcast (12:08.63)
looked up someone that you already love, you love their work, you love how Instagram looks like, you know that we are busy because we're stories and reels and posts every single day. Right? You fell in love with us. You most likely know that you want us for your wedding day. Book right away. Don't wait. Yeah. How far out are you booking? To exactly answer your question, yes? To exactly answer your question, we always highly recommend 9 to 12 months.

We already have one wedding book in 2026. That's how much brides loved us. We have a lot of brides coming as a recommendation from their friends or their bridesmaids at their friend's wedding or their sister's wedding. And they know that they love us because I'm very specific with my artists that not just brides have to look gorgeous but also the whole bridal party.

because it's an investment. She paid for it. So she's expecting not just her to look beautiful because we've I've heard lots of stories throughout the years of being in the industry. She what she wants, not just herself, she wants to be beautiful, beautiful, but also her people. Right. Her mom's her grandma, her obviously her girlfriends, everyone. So that's an investment. So it's very important. For that reason, nine to twelve months is perfect. Could we call you with three months?

Notice. Does that ever happen? Yes, it happens even one month. It happens even two weeks before. If you're available, let's book right away. Why not? But if not, I mean... Don't take the gamble. Yes, exactly. Don't wait too long. I know wedding planning can be hard. You can cut into a lot of things. You know, life is going on. You are working. You probably buy a new house. Something. I don't know.

life is happening, right? You maybe bought a new puppy, we had lots of rides like that too. You know, new house, new puppy. They always for some reason they get a puppy and a dog before the wedding, like the week of. And I'm like, they're running in to do their final walkthrough and they just bought a house. Yes, so it's a lot. It's a lot. I know people can caught up into things, but if you're already looking for someone and you know, okay, I love everything about this team, I want to have them on my wedding. I possibly want to have them on my wedding.

Wedding Day Podcast (14:25.454)
Because usually people don't inquire with just us, of course, right? They usually inquire with two or three more wedding professionals. So going off of the timeline, too, the lineup of who goes what, for hair, makeup, or makeup, who should go last, who should go first. Do you help organize that? Or does a wedding planner or does somebody in your wedding party do Oh my gosh, I love this question. This is such a good question. So yes.

Oh, I know because we do it too with Team Bright of Iron Diamond like who goes first, who goes last. Yes, and we always send you timeline when you guys inquire with us. Yes, do and we love that. Yes, so that's very important. So when Bright inquires with us, we always on a call, we have ready invoice and we have ready timeline. And we are like, okay, so this is the timeline. That's how it most likely will look on your wedding day. Of course, if you have any updates, changes, just let us know and we will do that for you right away. No problem.

So it couldn't change from four people and then they're like all of a sudden they realize, oh my mom needs to get ready and my mother's not. And grandma's coming in. Can you adjust with that change? Yes, it's actually so common and more brides follow us closely on specifically our stories and again we post a lot and they see not just bride because we don't post just the bride, right? We post bridal party, we post...

bridesmaids, moms, grandmas if grandma is in a bridal party. So they see how everyone looks and they're like, oh my gosh, I guess my other bridesmaid that didn't want to get her makeup and hair done, she wants now. And oh, my mom, she decided to go for it. You know? That does happen, those bridesmaids, oh, I'm gonna...

save on the money not to get it done and then they see how beautiful they are or change their mind the week of and be like I don't want to be the only one not getting my makeup done. It is so common and yeah so how do you roll with that? No they just tell us and we adjust no problem. You add another artist? We have yeah we have a big team. But you have to know a lot of makeup artists sometimes are solo and they're not able to make that adjustment too. Right yeah. That's why it's important to hire a team.

Wedding Day Podcast (16:34.03)
How much time should somebody plan out per head and per hair, like per person? Right, right. That's also a great question. So that's 45 minutes per service. However, for... Yeah, I'm sorry, 45 minutes for hair. Okay, so 45 for hair, 45 for makeup, hour and a half if I'm having both done. Yes. Okay. Which I'm not. And that's... Would you include the bride or is the bride a little bit longer? Bride's always longer. Bride is always a follow -up. They're always longer, Dan.

Why? Yes. So do you spend extra time on her to make her feel extra special? That too, of course. But our goal to have everyone ready 30 minutes before photographer, videographer even comes. Because thank you. Thank you so much. Because hold on, hold on. Because you guys have this amazing habit showing up earlier. Well, yeah, I mean, you know, you're If you're not early, then you're late. Yeah. Yeah. They always show up earlier and that interferes.

with timeline of my makeup and hair, right? So as feel like you're behind, but you're not behind. Exactly. So, but as soon as I started Labeige Beauty, I know right away that it will be 30 minutes before photographer and videographer comes. Everyone has to be ready. And if they want those staged pictures of getting ready, first of all, nobody wants -

to have those pictures with piggy tails and half eye open. One eye one eyelash on. Yes. It's not sexy. You want to. It's absolutely not. It's absolutely not. So you definitely want to have those stage pictures. Stage right. Yeah. And that's that's what I tell that's what I tell our couples too when they book videography or even photography we say you know we could be there.

during getting ready. It's going to be a big waste of money for you because you start getting ready at like 7 a .m. and you know there's only so much we can do. So let's exactly let's stage it. Let's take 10 minutes out after you're already ready. And even after she's done she has time to walk around if somebody wants to ask her something or of course she's the bride. Everyone will be coming to her, oh my gosh how you feel? Do you feel good? What can I help you? Oh my gosh leave her alone.

Wedding Day Podcast (18:40.494)
Let us do the job and then come to her. And when they're getting their hair and makeup done, they're actually relaxing. Yes. They're like meditating for the day. Yes, it's their moment. It was my quiet time on my wedding day. I'm like, I'm getting all the pampering and love. Let me just be in my zen. Yes. Jam on to my favorite music that I most likely prepared for the morning. I'm having my bride latte in my hand. Like, give me my peas before the... Amen. Open the door. I'm like, ah, here we go.

paparazzi taking pictures and video yeah okay you know what that just changed my outlook on how I'm going to film from now on. Really? I'm gonna leave the makeup artists alone I'm not gonna ask them to show me their brushes. You have good energy Dan even just with me being my co -host. Thank you. But yeah that it's very important is the extra time for the bride and making sure that's important and then making sure you're asking everybody who wants it done. Yes. Because it can change and of course some people don't want to do it and then they change.

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Another question I want to ask is, so this bride has, or getting married, and she has her beautiful line up, and she expects them to all look for this, look the certain way, right? Yes. Do you feel...

Do you think it's common for the bride to pay for everybody? Or is everybody expected to pay their own, but knowing the bride is expecting them to look a certain way and not the way that they feel more comfortable in their skin? I feel like it's more personal preference. Yes. So we do have a lot of brides. I feel like it's 50 -50 to be honest. We have lots of brides that are paying for just one service. We have lots of brides that are paying for everything. And we have brides that are all...

Wedding Day Podcast (20:50.254)
today a bridal party do you want to get your makeup and hair done if you do that's how much it will be yeah well isn't it true that they already pay for their own dresses too and then and the men pay for their own suits Texas yeah but if you want them to look a certain way sometimes people will cover the cost because I want you to look like this to this from head to toe okay well you want me to look like this to this head to toe in a dress that you picked out or a color that you picked out I don't look good in teal okay no sorry so does that mean if you're gonna put me in teal you need to pay for it

Yeah, yeah, I like that I wanted my girls to look a certain way so I pay for their hair and makeup and I pay for their dress and their shoes and made them look perfect and then their gift was their Jewelry that they were on their wedding day because I want them to look picture -perfect the way I wanted them to look What do you want to make me eat for dinner tonight? But you know, what's your wedding day? So how you dreamed about it, right? Yeah, but sometimes some people can't afford that and I understand that as well So that's when people you know and the bridesmaids do usually know that

they have to cover their cost of it and then the bride is being or is being cautious of that price as well. It's a very touchy subject. But again it's more personal preference you know there is not like a set rule all like if you have me as a bridal bridesmaid you have to pay for everything. It's more like how you talk or communicate with your bridal party. Yeah it's and it's a good thing to have a discussion with your partner about that. Oh for sure. Because it's like that's a part of the budget. Yeah.

we paying for, what we're not paying for, etc. And we're tipping, right? So after it's a service, after we get this done, we want to give you a tip. You did an amazing job. Natalia, I love how I look. I love how I Natalia, we should definitely talk about the extra bonus for your team. So we actually do include 80 % gratuity in the invoice. Why I started doing that, it was mostly based on my personal experience when I was a solo makeup artist, hairstylist. Not all brides were paying tips.

So, you know, but to guarantee my artist's gratuity and of course to get those professionals in a team, those top professionals in a team, you know, they would not want to work for just payment SS, you know, they expect tips. What if wedding doesn't tip? Or they forget, simply like that, they just they're just having fun and they're drinking their lattes together and celebrating the bridegrooming marriage. They can totally...

Wedding Day Podcast (23:15.724)
leave and then they feel so horrible in the car like I forgot to tip. Or maybe they even like thought that they paid, you know, because there are so many people involved. My mom had like my mom was supposed to give and she totally forgot and she even forgot that she forgot. Yeah. And there's a curve ball on a wedding day and they jump they jump ship. They got to there to go take it and then they forget they paid. Exactly. They paid her tip. They have a lot to think about on a wedding day for sure. That's why we do include 18 percent gratuity in the invoice for artists. So that's a good thing for engaged couples to look for when they're reviewing the invoice.

are letting their people know. Yeah, exactly. Because if it's not in there, if the 18 % isn't in there, then you should if you love the service, I will give them a 10. Give them a how much 50 ,000. What do you want? But like, love that. Yeah. So is 18 % kind of the common percentage in the beauty? Yes. Yes. It's I feel like it's like in the middle. We always say if you would like to dip more, you totally can. It's totally up to you. If you would like to do that on a wedding.

But just know that it's already included for artists in the invoice again It's a very common question before or while you're sitting in their chair like how much do I tip? Exactly. It is actually and you don't have to think about that anymore with us. Yeah How do I show up on the day like am I coming, you know, this is me You're the bride one who wears makeup on the bride do I show up and am I in full makeup? Well, like do I put a foundation? Is that it? I put a foundation on or am I just

Cleaning everything off my face and coming in with a blank canvas. We always send instructions how to get ready for the day. Oh great. Yeah, to the bride and to the bridal party. So for makeup, for face specifically, completely clean face.

Because our artists, they do everything. They do skin prep till the last touch, which is setting spray to set your makeup with the setting spray, right? With hair, it has to be clean, dry. That's it. If you show up with bad hair or damp hair, that's totally fine.

Wedding Day Podcast (25:17.26)
But then if you want blowout, that's perfect. But if you want a dry style, we will charge extra for a blowout because that is extra to add on time on the timeline. And it pushes back the timeline. And again, we are so specific the way we communicate with brides. Please make sure that your bridal party is ready. It's ready with clean face. It's ready with their hair completely clean and dry.

And plus we also always tell our brides, please tell your bridesmaids to have their favorite lip products ready for touch -ups. Because we provide touch -ups only for the bride. We don't provide for the bride and the love party. Can you do additional cost to have? It could be, but it's more logistically wise, it's more complicated at that point, you know, because lots of...

It's kind of it was kind of like a common thing to give a bride like a little touch -up kit Yeah, like scoop little scoop of lipstick or scoop of lip gloss in my opinion if you're the bride and you invest in so much into your makeup and hair team you have to have full size of lip products and that's what we give right but to the bridal party if we give that in my experience Which I was five years and a half. So makeup artists hairstylist before I opened the beige. I

They never even use that. Got it. So it's the best for them to have their own products. Should they do a practice run? Should a bride do a practice run with you? Bride? Yeah, the bride. Oh yeah, absolutely. Highly recommended. However, we do have brides very rarely that are coming out of state or they're doctors or when they're in residency, their time is very limited, right? So they would not have time to come to Arizona or even if they are local, they won't have time to they're going.

Yes, for the trial. So very rarely, but it does happen that they cannot even come for a trial, right? So we have that package available for brides like that. However, we always highly recommend to have a trial, specifically for brides that never had makeup professionally done before. You don't even know how you look with makeup on then. And you don't want to be like, caught off guard on your own wedding day and be like, dang, I don't know about this.

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I'm not sure if I like this, you know, but when you have a trial you will know and see and our our I personally train our artists the consultation part You have to ask these these these questions. Don't ask this like they know what to ask what not to ask, right? because we have brides that Never done makeup professionally before or are not really into makeup that much. So

when they're inquiring, they sometimes inquire with, oh yeah, I want full glam. And then when we have a consultation with them, it comes up as they want very soft makeup. So that's another thing too. So that's why trial is so important. So going off of that, probably a Pinterest board, when you say full glam, do you want to see Pinterest board ideas when they're explaining how they want to look on their wedding day for hair and makeup? Yes and no.

So this is good. Yeah, absolutely. Get your picture sport away from me. No, no, it's always we always also when they are coming for a trial, we send them what to bring for the trial. And that includes also inspo pictures, right? When they bring inspo pictures, artists ask them, OK, so what do you like about this picture? And she starts, OK, I love eyes. I love lashes. I love lip color. I don't really like highlighter. She has it, but I'm not really a fan. So I like this and this.

So artist knows already what she likes, right? And then she's like, okay, so, and then she asks a bride to be, what is her regular makeup application? And then she's like, oh, I'm not really into makeup. Maybe like once a week, maybe like for special occasions, once a month. Okay, no problem. So, and then what foundation do you usually use? Oh, I don't even use foundation. I use tinted moisturizer. And you know, like tinted moisturizer, it's such a light coverage.

And usually they bring in some pictures with full coverage. But they don't even know that it is full coverage. Because in picture it looks beautiful, yes, but in person, you are totally different person. And on your wedding usually those brides they're like, okay, I want to look enhanced, I want to look like myself, I also want my fiance to like it. I'm like, okay, awesome. So that is probably not the makeup that you actually want, right? I think so.

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I don't want that makeup anymore. And speaking for all fiancés, we just like it. You just look great. Like, don't think about it. We do! We're just like, oh, you look fabulous. You look wonderful. It's so important for a lot of brides, actually, for fiancés to also like it. Because they're also asking, so, what do you think about this makeup? Even before they go to the trial, what do you think about this makeup? What do you think about that hair? And guess what? Men are very outspoken right there. Yes? Dan, did you care how your wife was going to look on her wedding day?

Did I care? Yeah, what did you envision? Well, I just I knew she would look beautiful. No matter what. Oh, that's good. And I was just just knowing like what would make him happy and what would be the best me that I would present myself to him. See I for me like I just you I don't know the like terminology or anything like that. I just look at your face, honey Michelle. Hi and and you look beautiful. I don't know how you got there. I don't know how you achieved that.

Right, so I'm not gonna have an opinion I'm not gonna know what to change if I don't like it But if I don't like it, I'm not gonna say anything like what any would any yeah Like they should like discuss this with their partner before they get married like how do you want me to look on my wedding day? Right, right. I don't think necessarily there has to be a discussion I'm pretty sure lots of partners. They definitely want to be involved in the wedding grade and they want to support their significant other and if like let's say

Bride is asking her partner like hey babe like do you think like this will be better for me or this look will be better for me if he's if he if she gives him a choice you will definitely be like you know you know what i think i love this better if she gives you a choice if i have a choice if i can say the word better yes if i have to say do i like it yes or no yeah yes i like it

You look great. Yes. Good answer. Always a yes. Good answer. You know what I'm saying? But the options are a great idea. Absolutely. Just to kind of compare. Do you like smoky eye or do you like this more natural eye?

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I'm pretty sure he will not even know what that means. But if she will show him a picture, this is what I'm thinking and this is also what I'm thinking. What you think will fit me better. He might say I love this or this one or he might say I love your natural self. Whatever you will go with, just do that. But you have to promise me though that when I choose one, you're not going to go, does somebody at work have that smoky eye? Is that why you like it?

You have to promise me, okay? Do you promise? Your perfect person will not be like that. Okay. But you know, I love the idea of options. I think that's also a good tool of selecting the perfect wedding day look that you're going to feel your best by sharing options like your dress besides or suit, pants, suit or however. Yes. But I like the idea of options. Right. Like Dewey, Matt, I don't know. Or when did you think I looked my best?

Do you have an example? Oh, love that. Yes. Right? Like, was it at another wedding? Yes. And that probably will help guide you to what will be your best self on your wedding and what maybe they will like on your wedding day, like here, up or down. Right, right. Exactly. And I'm pretty sure there are men, partners that say when they don't like something, they just don't say anything. They're just quiet. And if they like how you look...

You know, they would the smart ones do yeah. Yeah. Yeah. Yeah Or when you get more kisses, that's probably a good sign that they like the look that you're looking right, right, right I would want to know my husband's opinion for example, you know, and I want I would want him to tell okay So but seriously tell me like do you do would you like me if I would have this much makeup? Do you though? Do you do you really want our opinion? Oh, yeah, really? Oh, yeah I feel like if I give you my opinion then you're gonna get mad at me

Why? I don't know because it's not the answer you want to hear. Exactly, don't know. Exactly. That's the point. Because you don't know. Because if you don't ask, how would you know? If you don't ask, how would you know? I feel like I've been in this situation before. I you have been in this situation even by me. I'm happy you said that because that means that you know your wife. Right. You know what I'm saying? Like for example with my husband, oh my gosh, he compliments me any time of the day. I woke up looking like a grinch. Baby, you look so beautiful. Like those beautiful blue eyes.

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I'm like, did he see me? Yeah. Like, I'm like with hair like this, with like my eye bags, like, you know, with my PJs looking like wonky. I'm like, oh my gosh, I had the best man in the world. Yeah, that's why you chose Like, he's All different, makeup, no makeup, hair, messy. Exactly. So I want to ask a question about like the bridal attire. So how they come sometimes in robes or button ups or team bride, you know.

What works, what's good and what's not good? What do you recommend? How to show up? Oh my gosh, I love this question and oh my gosh, we need to make it real on that. That's such a good thing to talk about. So, robes or PJs are the best. Definitely, I would personally recommend from my perspective, from my point of view, something that is one color. Like nothing flowery or something like that. Why? Because it photographs good in pictures, right?

but if your choice is flowery or something that I didn't mention right now, that's totally fine. Do whatever you want to do. But from picture perspective, right? And you are doing that mostly for pictures too. So be mindful of that, right? But from a pure makeup and hair and makeup standpoint, it really doesn't matter. No. No, for makeup, it doesn't matter at all. It's mostly for pictures because everyone wants those getting ready pictures. You know, that look beautiful. So...

Something that is like in one color scheme what we saw throughout the years looks always the best But you don't want to get like probably sweatshirts Don't come in a sweatshirt that you have to pull over your hair that you just got done. Oh, yeah. Yeah. Yeah. Yeah I think like we as women we like

We know. Yeah. That's just instinctual. You were born in like, oh, don't wear a sweater when I'm going to be... Yeah. So it's just better to show up in a robe, a button up, something that's easy to take off not to affect the hairdo or rub your face against the shirt. Yes. 100%. And then even if artist sees that somebody is like, let's say, in like top like you have, she will just tell the bridesmaids or even the bride like to do maybe have something different. You know, she will say it nicely. Yeah. But you know, some people they just don't have...

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Um, we will just cut it or it be educated or didn't have those mentors in life. It would be cut What will be cut? Oh your shirt. Yes Okay. Yes. I personally did it. What she'll cut the shirt. Yes, she'll cut this shirt right off my body. Yeah Let's say yeah, let's say you showed up like that. Yeah, you don't have anything else to change. Yeah, I'm getting into my dress and you're like cut your shirt off and and let's let's That's when I have to leave the room as a videographer. Oh, yeah, we're taking shirts off time to go. Yeah

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look are you looking for? Like I'm a bridesmaid and I go, I wanna be kinda dewy, I wanna be kinda covered. Love that. What are the different words to describe how you want your makeup done? Same thing. Yeah. Same thing, in -spot pictures, that's also what we send to the brides, that all bridesmaids, usually they have in -spot pictures, and even if they don't, and they don't know how to explain what they need, I train all our makeup artists, you have to start off with our signature soft glam.

because it's easier to build up than to take something off or remove something later. So you kind of start at a lower scale. soft. Soft scale. Yes. Okay, that's the word soft scale. Okay, so I was going to say, so you have a glossary of like words that will describe, like what does Dewey mean? Dewey is like sheen on your face, you know, like light reflection when sun hits your face and you have this beautiful reflection like...

from the sun, you know, like kind of like you are glowing from within. Right. Yes. And everyone was like, wow, what is that? And then like when they say covered or not coverage is just really like being soft versus full coverage. You mean coverage? Like see exactly like coverage of like my full foundation is meaning coverage. Yes. Yes. And also what I train all artists, they have to swatch foundations on the back of brides or bridesmaids hand.

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Because again, people don't even know what light coverage is. People don't even know what medium or full coverage is. So they just assume, oh, OK, this is full coverage. It's not. Once she starts swatching, right? And then once she swatches that, OK, awesome, so let's do this. Or which one you like the most? Oh, I think I like this coverage. Or I like this coverage, right? And she never even knew that it's light, medium, or full. Lashes. You were just talking about lashes earlier.

So which is something that you wouldn't normally like say to me. You were just talking about lashes earlier. So you made up a really good point earlier. Yeah. Producer Andy and I were at breakfast this morning and we were talking about I was talking about preparing for this you know this interview. Yes. You Natalia. Yeah. And I was like I don't know a whole lot about makeup. I said I know I know that you know my wife likes to have eyelashes. And he says yeah my girlfriend Josie has magnetic.

Yes. Eyelashes. Yes. Where you paint, apparently you paint one part of the magnet, the positive side. Oh, he's so educated. Look at him. He knows magnetic. He probably googled it before the interview. I did. So is that popular? Is that a trend? Like magnetic? How do they work? What do you recommend? What's your favorite thing with lashes?

Right, right. So... And how do you handle when somebody comes with lashes? Right, love all those three questions. So which one we should answer first? Yeah, I know, but yeah, lashes. First, let's do with the trend, magnetic, right? It's been a trend, I believe, like about two years or so. My personal intake is lots of people can be allergic to that. And we don't know what is in that glue that is magnified or whatever it is. I don't even know.

I'm personally, yeah, I'm personally, I found out that I'm allergic, so I didn't like it. My eyes started being heavy in like two, three hours, like so fast, like just like kind of like I felt like I'm, oh my gosh, I'm like, I look sleepy. I look sleepy because it's just heavy on my eyelids, right? Right. So I was like, no, this is not good. So, and apparently lots of people actually have allergies for that magnetic glue, whatever it is, you know?

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It's great for those who don't have that allergy. It's great because it's super quick. You know, you just put that glue, pop the flashes on, leave the house. Two minutes, maybe less. Wow. 60 seconds. One minute. So it's very good to practice that before the wedding day. Yes, exactly. Definitely. Oh my gosh, never try anything new before the wedding day. Anything. No new facials, no new, I don't know, different tan. Nothing before, one day before the wedding day. It's a big no -no.

One month before the wedding day, stop everything new that you was probably thinking to try. Don't do that. Like skin -wise too. Yes, yes. Yeah, you don't want be a snake -skin face walking down the aisle. Exactly. Or like you decided to go two days before your wedding to hang out at the pool. Oh my goodness. Don't do that. You don't want to have a peeled nose in those pictures. I filmed that wedding, actually. I bet you have.

Just like you're paying attention to what swimsuits you're wearing before the wedding day. That too, yeah. You want to have those red lines. I am guilty. I wore a swimsuit in California in March. My wedding was in June thinking that I would not have a tan line. And I didn't have a tan line on the wedding day, but it popped up in my photos. Here we go. Yep, I was mortified. Mortified. So then going on, what do you prefer for lashes? Right. So three types of lashes. Strip or fake lashes, individual lashes, and lash extensions.

Okay. So, we only exclusively do individual lashes. For so many reasons, in our opinion, individual lashes only have pros comparing to strip lashes. Pros. Pros. Only pros. No cons. Literally. Strip lashes have only cons comparing to individual lashes. So now, what are those? Individual lashes, they are super lightweight. You barely will feel them.

Your eyes will not get heavy in 3 -4 hours, your eyes will not get tired in 3 -4 hours, they will not get red in 3 -4 hours on your own wedding day, you will not look like a vampire with red eyes. Sometimes people can have unexpected allergy or something. Yeah. That and plus they are custom applied to your eye shape. Got Right? For each, we all have obviously different eye shapes.

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Not all strip lashes work for all lashes. Like if you are professional obviously like these this strip lashes work for this eye shape, this lashes work for this eye shape, but not all artists really know how to adjust that or really know what lashes are good for which eye shape. You know what saying? Right. Yes. So but with individual lashes again, there are zero chances for that to happen because they're individually applied every single time. Custom applied, you know?

So if you want FoxEye, just let your artist know and she will do that. FoxEye meaning two thirds of your lash line, right? If you want full glam lashes, just tell your artist, she will build it up. If you want supernatural, just tell your artist, you know? Or if you don't know it all, just show them a picture. This is what I like. Exactly. And artist will just start with super soft. She will give you a mirror.

And if you would like to add and see yourself with more lashes, tell your artist and she will do that. Yeah, I think that's a very important thing to speak up when you're getting your hair and makeup done. Yes.

Especially when it's completed, you're like, you know what? I want my eyes to be a little bit darker. Exactly. Speak up. I'm guilty of it. Sometimes I not speak up and I'm learning that I need to speak up if you want to look the way you want to look. Exactly. Right? Because they want to be happy with the end product too. Absolutely. Absolutely. And one more thing that is super important, all makeup artists' biggest pet peeve, zero chances for inner corners to pop out. You know, like with strip lashes, when you do, like when you

you do a videography of weddings when bride has like this inner corner popped out and you're like, oh my god. I am not observant enough to recognize that so girls see it. Yeah. Oh, yeah. We mentioned that right away. They do see it and you know, and it's uncomfortable and sometimes when it starts popping off, that's the time it needs to come.

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Yes. Yeah. And then you may not have glue. And because you're away from your hair and makeup artists. And they just float to the floor. Some makeup artists, they even give their brides glue and a tweezer. What would I do with that glue and tweezer on my own wedding day? Oh my gosh, I will not have even a second to sit and breathe. You know what I'm saying? Yeah, no. And it's, I can definitely, honestly, you're the first to do individual lashes on me. Yeah. And I love them because they're lighter. They are absolutely lighter.

and I can definitely say that I'm more comfortable in my own eyes. I learned a lot today. Thank you so much, Natalia Kovchan. With La Beige Beauty, you can follow them at La Beige Beauty. Yes. Right? On all the socials. On all the socials. And of course, you can follow Wedding Day podcast on all our socials on YouTube, Apple and Spotify. So thank you for tuning in and we'll see you next time. See you, bye. Bye.

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