In this episode of Small Business Quick Wins, Jay interviews Nancy Harhut, Chief Creative Officer at HBT Marketing and author of "Using Behavioral Science and Marketing". They discuss practical marketing tips and techniques based on behavioral science that small business owners can use to increase engagement and response rates to their marketing.
Key Discussion Points:
- The "endowment effect" and how giving customers a coupon makes them value it more than just offering a discount (00:03:33)
- Using "motivating uncertainty" like scratch cards or spin the wheel offers to get 68% more engagement (00:05:47)
- "Eye magnet" words like new, free and you that attract attention (00:08:36)
Guest Bios:
Nancy Harhut is Chief Creative Officer at HBT Marketing, a marketing firm specializing in professional services and financial services. She is also the author of “Using Behavioral Science and Marketing”, where she shares proven techniques for increasing marketing effectiveness.
In this episode of Small Business Quick Wins, Jay interviews Nancy Harhut, Chief Creative Officer at HBT Marketing and author of "Using Behavioral Science and Marketing". They discuss practical marketing tips and techniques based on behavioral science that small business owners can use to increase engagement and response rates to their marketing.
Key Discussion Points:
- The "endowment effect" and how giving customers a coupon makes them value it more than just offering a discount (00:03:33)
- Using "motivating uncertainty" like scratch cards or spin the wheel offers to get 68% more engagement (00:05:47)
- "Eye magnet" words like new, free and you that attract attention (00:08:36)
Guest Bios:
Nancy Harhut is Chief Creative Officer at HBT Marketing, a marketing firm specializing in professional services and financial services. She is also the author of “Using Behavioral Science and Marketing”, where she shares proven techniques for increasing marketing effectiveness.