Join us for this insightful episode of The Digital Revolution Podcast, where we dive into the synergy between social media and SEO with the expertise of Ari Mason, a seasoned marketing consultant and fractional CMO.
Discover actionable strategies to enhance your digital marketing efforts and establish a robust online presence.
Episode Highlights:
- Ari Mason's Journey: From journalism at NBC to leading marketing strategies in the digital space, Ari shares her diverse experience and the pivotal moments in her career.
- Understanding SEO and Social Media: Learn how these two elements interact to boost your brand's online visibility and authority.
- The Role of Content: Explore the importance of a cohesive content strategy across different platforms and how it supports your SEO objectives.
- Common Pitfalls in Digital Marketing: Ari discusses typical mistakes businesses make in linking social media efforts with SEO and how to avoid them.
- Tools and Tips: Get recommendations on tools to monitor and enhance your social media campaigns and understand the long-term benefits of a well-rounded SEO strategy.
Key Takeaways:
- Brand Advocacy: The significance of representing your brand effectively across all platforms.
- Strategic Content Creation: The necessity of frequent, valuable content tailored to various stages of the consumer journey.
- Integrating Social Media with SEO: How a strong social media presence can complement and enhance your SEO efforts by building trust and authority online.
For anyone looking to refine their digital marketing skills or understand the intricate relationship between social media and SEO, this episode is packed with valuable insights and actionable advice. Whether you're a business owner, a budding marketer, or a seasoned professional, Ari's expertise will equip you with the tools to elevate your online strategy.
Don't miss out on this comprehensive guide to mastering the art of digital marketing through the effective use of SEO and social media.
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The Digital Revolution Podcast
Eli Adams Personal
Sophia, oversees their organic search strategy, shares her journey from aspiring lawyer to leading SEO expert, highlighting the seamless transition between her passion for law and her current role in content marketing.
Episode Highlights:
- Sophia's Background: From her roots north of London to her shift from law to marketing during university, Sophia's story is one of resilience and adaptability. Her initial desire to be a lawyer was inspired by personal challenges, but she found her true calling in the creative and dynamic field of SEO for B2B marketing.
- B2B SEO Insights: Sophia discusses the unique challenges and strategies of SEO in the B2B sector, emphasizing the importance of understanding the lengthy buyer journey typical in B2B transactions.
- Content Strategy: Learn how Sophia and her team at Juro create targeted content that caters to various stages of the buyer journey, ensuring that every piece serves a strategic purpose in attracting and converting leads.
- Tactical SEO Advice: Sophia provides practical tips on generating B2B leads through SEO, the significance of trust signals on websites, and the integration of technical SEO enhancements to improve user and crawler experiences.
- The Role of Content: With a focus on creating high-quality, relevant content, Sophia explains how Juro leverages detailed articles to establish authority and meet the specific needs of their audience.
Key Takeaways:
- Understanding Your Audience: The importance of aligning content with the needs and questions of prospects at different buying stages.
- SEO and Content Integration: How effective SEO supports and enhances the reach and impact of content, driving meaningful engagement and conversions.
- Practical SEO Strategies: Sophia shares actionable strategies for link building, keyword research, and leveraging sales team insights to inform content creation.
Join us to gain a deeper understanding of how tailored SEO strategies can significantly enhance B2B marketing efforts, directly from an expert who bridges the gap between technical expertise and strategic implementation.
Whether you're a startup or an established company, this episode offers valuable insights into making SEO a powerful tool for business growth.
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The Digital Revolution Podcast
Eli Adams Personal
In this episode of the Digital Revolution Podcast, host Eli Adams sits down with Lauren Irwin and Lucy Williams to explore the intersection of SEO and UX design.
As experienced professionals from Abstract, a web design and development agency, Lauren and Lucy share their unique perspective on integrating SEO and UX to enhance digital experiences and conversion rates.
This episode offers a deep dive into the practical application of SEO and UX principles, providing valuable insights for businesses aiming to improve their online presence.
Key Topics Discussed:
- Integration of SEO and UX: Discover how combining SEO with user experience design can lead to more effective and engaging websites.
- Journey Mapping: Learn about the importance of understanding the user's journey from initial contact through navigation and conversion.
- Practical SEO and UX Strategies: Gain actionable strategies that blend SEO and UX to optimize site performance and user engagement.
Major Takeaways:
- The Importance of User-Centric Design: Emphasizing the need for websites to cater not just to search engines but to real user experiences and expectations.
- Challenges and Solutions in SXO: Explore common challenges faced when merging SEO and UX, and the strategies to overcome them.
- Future Trends in Digital Marketing: Insights into how SEO and UX are evolving and what businesses need to focus on to stay competitive.
Featured Experiences:
- Lauren Irwin's SEO Insights: Lauren discusses her approach to SEO, emphasizing the importance of integrating real user data and search intent into website design.
- Lucy Williams' UX Design Expertise: Lucy shares her experience in creating intuitive and engaging designs that complement SEO efforts, enhancing both user satisfaction and search engine visibility.
This episode is a must-listen for anyone interested in enhancing their website's effectiveness through integrated SEO and UX strategies, providing both foundational knowledge and advanced tactics to improve your digital marketing efforts.
Get In Touch with Lauren & Lucy
Lauren's LinkedIn: https://www.linkedin.com/in/irwinlauren/
Lucy's LinkedIn: https://www.linkedin.com/in/lucy-williams-87949b98/
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The Digital Revolution Podcast
Eli Adams Personal
Welcome to another episode of the Digital Revolution Podcast, where we dive deep into the nuances of Mobile SEO.
Join your host, Eli Adams, as he engages with Hasnain Nawaz, a seasoned SEO expert with a rich background in optimizing for the mobile-first world.
What You'll Learn:
- Key differences between mobile and desktop SEO
- Best practices for enhancing mobile web presence
- Common mistakes in mobile SEO and how to avoid them
Episode Highlights:
- Hasnain's Journey: Starting from grassroots in Pakistan, Hasnain shares his evolution in the digital space from 2011, focusing on organic growth strategies to navigate the limited resources available in developing markets.
- Mobile SEO Insights: Discover essential tactics for optimizing your mobile site, including the importance of responsive design and the impact of mobile-first indexing on your SEO strategy.
- Practical Tips: Hasnain provides actionable advice for improving page load speeds, ensuring your site is mobile-friendly, and why integrating voice search is crucial in today’s SEO landscape.
- Technical SEO: Learn the significance of technical elements like responsive design, image optimization, and how these factors influence your site's performance and user experience on mobile devices.
Hasnain's Expert Advice:
- Focus on creating a seamless user experience across all devices.
- Optimize for voice search to cater to the growing number of mobile users.
- Keep your website’s design simple yet functional to facilitate better crawling and indexing by search engines.
Hasnain underscores the simplicity of SEO when you focus on providing value, ensuring that if you cater well to your audience, Google will recognize and reward your efforts.
For more insights and discussions on the latest in digital marketing, subscribe to the Digital Revolution Podcast. Your reviews and feedback are invaluable—let us know your thoughts and any topics you’d like us to explore in future episodes!
Get in touch with Hasnain:
LinkedIn: https://www.linkedin.com/in/hasnain-nawaz-seo-specialist/
X: https://x.com/hasnainnawazseo
Website: https://pageuplab.com/
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The Digital Revolution Podcast
Eli Adams Personal
Join us in this episode of the Digital Revolution Podcast, where our guest, Allison Wong, a seasoned marketing director at Unicity International, dives deep into the intricacies of International SEO.
With a rich background in digital marketing across multiple countries and languages, Allison shares her unique perspective on adapting SEO strategies to cultural and regional nuances.
In this episode, you'll discover:
- The Role of Cultural Differences: Allison emphasizes the importance of understanding cultural contexts when building backlinks and optimizing SEO for international audiences.
- Technical SEO Insights: Learn about hreflang tags, canonical links, and schema markups tailored for global markets, essential for businesses looking to expand internationally.
- Challenges and Strategies: From her early days at Young Living to her current role, Allison discusses the challenges she faced and the strategies that led to her success in managing SEO for markets in Asia and beyond.
- Personal Growth and Career Development: Allison shares her journey from Hong Kong to becoming a digital marketing leader in the US, providing valuable advice for women balancing careers and personal life.
Whether you're a seasoned SEO professional or just starting out, this episode is packed with actionable advice and insights into making your mark on the global digital landscape.
Join host Eli Adams as we explore the dynamic world of International SEO with Allison Wong.
Get in touch with Allison:
LinkedIn: https://www.linkedin.com/in/allisonwky/
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The Digital Revolution Podcast
Eli Adams Personal
In this episode of the Digital Revolution Podcast, we dive into the transformative world of SEO and AI with Jacob Andra, a Utah-based entrepreneur, speaker, and author.
Jacob is the visionary founder of CustomerFaucet.com, a leading digital marketing and lead generation firm renowned for its semantically optimized content that significantly boosts client revenue. He also heads Talbot West, offering AI advisory and implementation services to enhance business efficiencies in the rapidly evolving tech landscape.
Jacob shares his unique journey from an unconventional upbringing—growing up off the grid in a commune setting—to becoming a leader in digital marketing and AI integration.
His story is a testament to self-education and resilience, providing profound insights into leveraging AI as a powerful tool for learning and business advancement.
In this episode, you'll discover:
- Jacob's innovative approach to SEO: Moving beyond traditional keyword focus to semantic content optimization that aligns with Google's sophisticated algorithms.
- The future of web and AI: Insights into how AI is reshaping the digital landscape, making web experiences more personalized and efficient.
- Practical AI applications: Jacob discusses how businesses can adapt to and benefit from AI, emphasizing the importance of staying ahead in a competitive market.
- Personal anecdotes and advice: From his grassroots in entrepreneurship to navigating the challenges of the digital world, Jacob offers valuable strategies for aspiring professionals and business owners.
Jacob's perspective is not only enlightening for those entrenched in digital marketing but also serves as an inspirational guide for anyone interested in the interplay between technology and business growth. His personal account of overcoming obstacles and harnessing the power of AI for business optimization provides a compelling narrative for our listeners. Join us to gain expert insights into making AI and SEO work for you!
For more insights and to connect with Jacob Andra, visit CustomerFaucet.com or TalbotWest.com.
Tune into this enriching discussion on the Digital Revolution Podcast, brought to you by Fire Us Marketing, where we pave the way to digital excellence.
Get in touch with Jacob:
LinkedIn: https://www.linkedin.com/in/growthandcommunity/
Website 1:
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The Digital Revolution Podcast
Eli Adams Personal
Brian Wood is an accomplished SEO leader renowned for significantly scaling SEO teams at major enterprise brands. From starting the SEO team at Wayfair to leading SEO initiatives at Houzz, Brian has driven explosive growth in SEO revenue, sometimes by hundreds of millions of dollars.
Today's Topic: Enterprise SEO
A Strategic Thinker:
Brian isn't just about boosting rankings; he focuses on creating meaningful user experiences that drive retention and growth. He is known for his analytical approach and has been pivotal in building high-performance SEO teams.
Pushing Boundaries in SEO:
Brian continues to influence the SEO and digital marketing landscape by challenging the norm and encouraging his followers to rethink established SEO methodologies.
Engagement Beyond Conventional SEO:
Apart from his strategic initiatives, Brian actively engages with the community through thought-provoking content on social media, aiming to enhance understanding of SEO while questioning traditional practices.
In-depth Discussion Highlights:
- SEO Philosophy and Tactics: Insights into Brian's approach to SEO, emphasizing strategic planning, testing, and learning.
- Career Journey: From his early marketing roles to becoming a key figure in SEO at major companies.
- Future of SEO: Brian shares his thoughts on the evolving landscape of digital marketing and SEO.
Tune in next week for another insightful episode as we continue to explore the latest trends and strategies in digital marketing. Remember to subscribe on your preferred platform to catch every episode and enhance your digital marketing knowledge with expert insights.
Get IN Touch With Brian:
LinkedIn: https://www.linkedin.com/in/brian-wood-4627766/
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The Digital Revolution Podcast
Eli Adams Personal
Today, we dive into the foundational elements of SEO with John Huntinghouse, the Vice President of Marketing at TAB Bank. With over 16 years of award-winning marketing experience, John brings a wealth of knowledge in driving growth for startups and established brands through innovative and customer-centric marketing strategies.
What We Discussed:
- John's Journey: From aspiring to become a doctor to becoming a marketing powerhouse, John shares his unique path and the pivotal moments that shaped his career.
- SEO Basics: As the kickoff to our extensive SEO series, John lays down the essentials of SEO. Understand why mastering the basics is crucial before delving into more complex topics.
- SEO Integration in Business: Explore how SEO influences various business strategies and the importance of integrating SEO with other marketing efforts.
- Future Trends: John provides insights into the evolving landscape of SEO, including the impact of AI and digital innovations.
Key Takeaways:
- Understanding SEO: Learn the basic principles of SEO, from keyword research to the importance of content relevance and user experience.
- Practical Tips: John offers actionable advice on optimizing your digital presence to improve search engine rankings and attract more organic traffic.
- Inspirational Stories: Hear how embracing change and continuous learning can lead to remarkable career achievements.
Whether you're a business owner, a budding SEO specialist, or simply curious about digital marketing, this episode offers valuable insights and practical tips to help you navigate the world of SEO. Don't miss out on this engaging discussion with one of the industry's seasoned professionals. Join us and enhance your understanding of SEO and its impact on business growth!
We'd Love to Hear from You! If you have questions about today's topics or suggestions for future discussions, please leave a comment or reach out to us. Your feedback helps us create content that matters to you!
Stay Tuned: Subscribe to our podcast to catch every episode and enhance your digital marketing knowledge.
Get In Touch With John:
LinkedIn: https://www.linkedin.com/in/johnhuntinghouse/
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The Digital Revolution Podcast
Eli Adams Personal
In this week's episode, our host, Eli Adams, introduces a special series dedicated entirely to SEO. Get ready to dive deep into the world of search engine optimization through engaging interviews with top SEO experts from around the globe.
Episode Highlights:
- Understanding Google's Indexing Challenges: Discover the common hurdles that can prevent your content from being properly indexed by Google and how to prioritize these issues for better search visibility.
- PPC Investments for Visibility: Learn why investing a few thousand dollars in a PPC campaign can provide valuable data and potentially boost sales, serving as a dual benefit for your SEO strategies.
- Series Introduction: Eli Adams sets the stage for an extensive SEO series, sharing his journey and the evolution of SEO practices since his first website in 1998. This series will cover everything from SEO basics to advanced strategies, tailored to elevate the skills of SEO professionals and enlighten business owners on the significance of SEO in various aspects of business.
What to Expect in This Series:
- Episodes covering a range of topics, including SEO tools, enterprise SEO, international SEO, SEO for B2B, the impact of AI on SEO, and much more.
- Insights from SEO professionals from diverse backgrounds, sharing cutting-edge strategies and their experiences in enhancing digital visibility across different market sectors.
- Practical advice on navigating the complexities of SEO, from basic techniques to intricate tactics that drive substantial results.
Tune in to Elevate Your SEO Knowledge: Whether you’re an SEO newbie or a seasoned expert, this series promises to broaden your understanding and equip you with the tools to excel in the ever-evolving digital landscape. Join us as we explore the intricate world of SEO through expert discussions that will enlighten and inspire!
Subscribe and Stay Updated: Don’t miss out on any episodes! Subscribe to our podcast on your favorite platform and get ready to transform your approach to SEO with insights from global experts.
Get In Contact With Eli:
LinkedIn: https://www.linkedin.com/in/therealeliadams/
Website: https://fireusmarketing.com/
SEO Series Podcast: https://fireusmarketing.com/seo-podcast-series/
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The Digital Revolution Podcast
Eli Adams Personal
Joining us is today Cameron Olds, co-founder and president of Protagonist Communications, and a certified StoryBrand guide. Cameron is an expert in helping businesses communicate clearly and uniquely to stand out from the competition.
In this episode, you'll discover:
- Cameron's Journey: From aspiring Hollywood director to a leading marketing expert.
- Expert Insights: How Cameron helps multi-billion dollar organizations refine their messaging.
- Deep Dive: We discuss the psychology behind effective brand messaging and why it's crucial for understanding and reaching your audience.
Cameron shares his unique approach to storytelling in marketing, drawing from his experience in both Hollywood and corporate communication.
Whether you're a business owner or a budding marketer, this episode is packed with actionable tips on crafting messages that resonate with your audience and differentiate your brand.
Don’t miss out on this enriching session filled with stories, strategies, and a deep dive into the art of communication. Tune in to elevate your understanding of digital marketing and storytelling with Cameron Olds!
Get In Touch With Cameron:
LinkedIn: https://www.linkedin.com/in/cameronolds/
Website: https://www.protagonistcomms.co/
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The Digital Revolution Podcast
Eli Adams Personal
Join us on the Digital Revolution Podcast as we explore the dynamic field of digital product management with expert Axaya Kansal.
Axaya has enhanced user experiences across diverse sectors through innovative digital solutions, focusing on simplifying customer challenges.
About Axaya:
Axaya’s journey began in telecommunications, propelled by a deep curiosity about technology and user interactions. His career has been marked by a commitment to improving customer experiences through strategic product management and innovative solutions.
Key Insights on Digital Product Management:
Axaya shares valuable strategies for maintaining user-centric digital product development:
- Understand and define customer needs accurately.
- Employ continuous user feedback and data analytics.
- Focus on refining digital interactions to enhance user satisfaction.
The Future of Digital Product Management:
Axaya predicts a shift towards more personalized and intuitive digital experiences, driven by AI and machine learning. These technologies will make digital environments more adaptive to individual user needs.
Conclusion:
Axaya’s insights emphasize the importance of a meticulous approach to digital product management, where understanding user needs and technological advancements go hand in hand.
Axaya’s Personal Reflections:
- Emphasizes the balance between professional achievements and personal well-being.
- Advocates for lifelong learning and community contribution.
Engage and Learn More:
For those looking to deepen their understanding of digital product management, Axaya recommends keeping up with technological advancements and continuously exploring new resources.
Get in touch with Axaya:
LinkedIn: https://www.linkedin.com/in/axaya/
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The Digital Revolution Podcast
Eli Adams Personal
Today, we're diving into the fascinating world of artificial intelligence with Karthik Suresh, the innovative founder and chief product and technology officer at Ignition.
Karthik has a rich history, from starting on Wall Street to becoming a tech guru in Silicon Valley. His company, Ignition, is pioneering how AI can revolutionize product management and enhance user experience.
Whether you're a tech enthusiast or a business owner, this episode is packed with insights that can transform how you view and use AI in your daily operations.
What You'll Learn in This Episode:
- Karthik’s Journey: From his early days in Bangalore to his influential role in Silicon Valley, hear Karthik's story of passion and innovation.
- AI in Product Management: How Ignition is integrating AI to streamline product development and solve common industry challenges.
- Impact of AI: Explore the transformative effects of AI on business strategies and market presence.
- Practical Applications: Real-world examples of how businesses can use AI to get ahead, making processes more efficient and driving success.
- Future of AI: Karthik shares his thoughts on where AI technology is heading and how businesses can prepare for these changes.
Key Moments You Don’t Want to Miss:
- Karthik explains the inception of Ignition and its mission to blend AI with product management.
- A deep dive into how AI can help align product teams and marketing efforts, reducing errors and improving efficiency.
- Insightful discussion on the potential future advancements in AI and how they will reshape industries.
- Karthik offers advice to young professionals and entrepreneurs on taking risks and embracing change.
This episode is a must-listen for anyone interested in the cutting-edge intersections of technology, business, and entrepreneurship.
Join us as we unpack the complexities of AI and learn from one of the leading minds in the industry. Don't forget to subscribe to stay updated on all things digital and revolutionary!
Get in touch with Karthik:
LinkedIn: https://www.linkedin.com/in/karthiksureshlbs/
Website: https://www.haveignition.com/
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The Digital Revolution Podcast
Eli Adams Personal
Today, we’re diving into the world of LinkedIn advertising with none other than AJ Wilcox, the founder of B2Linked.com, a leading LinkedIn ads agency. AJ is here to share his expert insights on how to use LinkedIn effectively to boost your business’s sales and marketing strategies.
In this episode, you’ll learn:
• 🌟 The secrets behind successful LinkedIn advertising.
• 📈 How to build your sales pipeline using tailored LinkedIn ad strategies.
• 💡 Tips and tricks from AJ’s extensive experience in the digital marketing field.
Episode Breakdown:
• Introduction to AJ Wilcox and his background in digital marketing.
• Deep dive into the mechanics of LinkedIn ads and what makes them so powerful.
• Discussion on the latest trends in LinkedIn advertising and how businesses can adapt.
• AJ’s personal advice on building a career in digital marketing.
Why You Should Watch:
• Whether you’re a business owner, a marketing professional, or just curious about digital advertising, AJ’s insights offer valuable knowledge that can help you enhance your marketing efforts on LinkedIn.
• Learn directly from a seasoned expert how to navigate the complexities of LinkedIn to maximize your results.
Connect with AJ Wilcox:
• LinkedIn: AJ Wilcox
• Check out B2Linked.com for more resources on LinkedIn advertising.
Don’t forget to like, subscribe, and hit the notification bell to stay updated with our latest content. Share your thoughts in the comments below or any questions you might have about LinkedIn advertising!
Thanks for watching and see you in the next episode! 🌟
Get In Touch With AJ
LinkedIn: https://www.linkedin.com/in/wilcoxaj/
Website: https://b2linked.com/
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The Digital Revolution Podcast
Eli Adams Personal
Join us for an inspiring episode of the Digital Revolution Podcast as we dive into the world of Pete Larkin, a visionary in the FinTech realm and a master of marketing strategies.
Whether he’s spearheading innovative projects at his startup Parlay or nurturing a community of marketing professionals, Pete embodies the spirit of a true builder and leader. This episode offers a deep dive into Pete’s personal and professional life, exploring how he balances his intense career with a fulfilling family life.
In this episode, you’ll discover:
• Pete’s Early Influences: How his upbringing in South Dakota shaped his approach to business and family.
• Strategic Marketing Insights: Pete discusses how integrating AI is enhancing customer engagement and conversion rates.
• Balancing Acts: The art of juggling leadership roles while being an active and present family man.
• Mental Health Advocacy: Why Pete champions proactive mental health practices and how it influences his work ethic and leadership style.
• Future of Marketing: Pete’s predictions on the role of AI and personal touch in the evolving landscape of digital marketing.
Whether you’re a budding entrepreneur, a marketing professional, or someone interested in the intersection of technology and personal growth, this episode with Pete Larkin offers valuable insights and inspiring stories.
Tune in to learn how embracing innovation, maintaining authenticity, and fostering community can propel personal and professional growth in the digital age.
Get In Touch With Pete:
LinkedIn: https://www.linkedin.com/in/peteralarkin/
Website: https://paywithparlay.com/
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The Digital Revolution Podcast
Eli Adams Personal
Welcome to this episode of The Digital Revolution Podcast! Today, we dive into the world of marketing mastery with Daryl Klingaman, an extraordinary leader whose career in marketing and sales is as inspiring as it is impactful.
Daryl’s journey from a humble farm in Wisconsin to scaling a top Google Premier Partner agency, Disruptive Advertising, is packed with valuable lessons for business owners and entrepreneurs alike. His story is a testament to the power of hard work, strategic thinking, and the relentless pursuit of excellence.
In this episode, you’ll learn:
•The Importance of Authenticity: How staying true to your brand’s core identity is crucial in today’s competitive market.
•Strategies for Growth: Daryl shares his insights on how businesses can stay competitive and thrive in the digital age.
•Building a Brand: The critical role of building a strong brand and how it can elevate your business online.
•Future Trends: Daryl discusses where he sees the future of marketing heading, emphasizing the increasing importance of brand and creative strategy.
Daryl also shares his personal philosophy on risk-taking and resilience: “It’s better to fail daring greatly than to have not tried at all. Even if you fall flat on your face, how much better is that than never having taken a chance?”
Join us as we explore Daryl’s transformative approach to business and marketing, offering you practical advice and strategic insights to help you grow your business and significantly impact the digital world.
Get In Touch With Daryl:
LinkedIn: https://www.linkedin.com/in/darylklingaman/
Website: https://www.embr.com/
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The Digital Revolution Podcast
Eli Adams Personal
Welcome to a transformative episode of the Digital Revolution Podcast with Eli Adams, featuring the remarkable Dan Page, COO of Scroll and a visionary in the digital marketing realm. Dive into the insights of a leader who has seamlessly scaled an agency from the ground up and is reshaping the landscape of digital advertising.
Episode Highlights:
- Journey from Solo Entrepreneur to Digital Leader: Discover how Dan transitioned from early entrepreneurship ventures to leading a successful digital marketing agency.
- Strategic Agency Growth: Learn the secrets behind scaling an agency to seven figures in less than two years and the pivotal decisions that spurred growth.
- Innovative Marketing Techniques: Dan shares cutting-edge strategies in digital marketing, focusing on sustainability and high impact.
In-Depth Discussion Points:
- Building a Client Base: Strategies for acquiring and retaining clients in a competitive digital space.
- The Role of Content Creation: Exploring how strategic content contributes to agency success.
- Future of Digital Marketing: Predictions on evolving trends and technologies that will define the future of the industry.
Essential Advice for Digital Marketers:
- Pick key areas to master within digital marketing to optimize growth and efficiency.
- Understand the importance of adapting to changes in the digital landscape to stay ahead.
Join us as Dan Page not only shares his professional journey but also offers invaluable advice for budding entrepreneurs and established marketers alike. Whether you’re managing a startup or a flourishing agency, Dan’s insights provide a roadmap to enhanced strategy and success in the digital world.
Tune in to harness the full potential of digital marketing with Dan Page on the Digital Revolution Podcast with Eli Adams.
Get In Touch With Dan:
LinkedIn: https://www.linkedin.com/in/danielmpage/
Website: https://joinscroll.com/
Website For Agencies: https://scrollagencyaccelerator.com/
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The Digital Revolution Podcast
Eli Adams Personal
In this compelling episode of the Digital Revolution Podcast, host Eli Adams welcomes Corey Hayes, the dynamic CEO of Get X Media.
Corey brings over two decades of experience in empowering Canadian businesses through advanced digital marketing strategies. His leadership at Get X Media has contributed to generating over $50 million in client revenue, supporting small businesses throughout Canada to reduce their failure rates with cost-effective marketing solutions.
Key Highlights:
•Journey to Success: Corey shares his early beginnings as a teenage coder, turning his passion for web design into a prosperous career that aids business owners in thriving online.
•Global Experiences: From overcoming setbacks while living in Venice Beach, California, to adjusting business operations across time zones in Thailand, Corey’s international adventures provide a backdrop to his success and insights into flexible business management.
•Navigating Changes: Discussing the impact of COVID-19 on business dynamics, Corey reflects on how internal shifts towards digital marketing have opened new avenues for growth during challenging times.
•Embracing AI: Corey explores the transformative potential of AI in SEO and digital marketing, advocating for proactive adaptation to stay ahead in the industry.
Corey’s Key Strategies for Business Owners:
•SEO Over PPC: Corey emphasizes the long-term benefits of SEO compared to the temporary gains from pay-per-click advertising, advocating for sustainable business growth.
•Client Engagement: Highlighting the importance of customer interaction, he suggests regular updates and outreach to maintain and enhance business relationships.
•Holistic Marketing: By adopting a comprehensive approach to digital marketing, Corey advises on integrating various strategies to ensure a cohesive and effective marketing plan.
Dive into this episode to gain invaluable insights from a seasoned expert on navigating the ever-evolving landscape of digital marketing and business development.
Whether you’re a budding entrepreneur or a seasoned business owner, Corey’s experiences and advice are sure to inspire and guide you towards your next big achievement in the digital world.
Get In Touch With Corey:
LinkedIn: https://www.linkedin.com/in/coreyrhayes/
Website: https://getxmedia.com/
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Fire Us Marketing
The Digital Revolution Podcast
Eli Adams Personal
In this episode of The Digital Revolution Podcast, we explore Nick Stagge's unique insights as an exceptional entrepreneur and marketing leader. Nick shares his journey through the marketing world, his work with big brands like GoPro and Skullcandy, and his current ventures at The Grounded Company and Underground.
Overcoming Challenges with Unique Strategies
•Nick discusses the importance of utilizing your limitations to your advantage, especially when you’re a smaller player in the market.
•He emphasizes doing things that do not necessarily scale but make a significant impact, such as personal gestures towards customers, which large companies typically overlook.
Career Journey and Major Transitions
•Nick recounts his transition from various roles in significant companies, dealing with the challenges and risks of moving toward digital marketing.
•He shares stories about his early career steps, including his bold move to become a store manager with minimal experience but a lot of determination.
The Role of Content and Community
•According to Nick, the future of marketing lies in content creation that targets the audience more personally and directly, moving away from broad targeting due to changes in digital advertising platforms.
•He highlights the power of building a community and nurturing relationships as the foundation of effective marketing.
Mental Health Advocacy
•Nick opens up about his commitment to mental health advocacy through his work with We Are Mind, emphasizing the importance of creating open dialogues about mental health issues.
Strategic & Tactical Marketing Advice
•Nick provides tactical advice for business owners, suggesting that they focus on authenticity and community engagement rather than just scaling operations.
•He encourages businesses to attend events, engage personally with customers, and leverage unique marketing tactics that set them apart from larger competitors.
The Future of Marketing
•Nick predicts a shift towards more content-driven marketing strategies where brands must create content that appeals directly to their target audience’s emotions.
•He believes that understanding and tapping into customers' emotional triggers will become even more crucial in the evolving digital landscape.
Nick’s insights provide a rich resource for business owners and marketers looking to deepen their understanding of strategic PR and marketing in a digital world. His emphasis on auth
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Fire Us Marketing
The Digital Revolution Podcast
Eli Adams Personal
Welcome to a captivating episode of the Digital Revolution Podcast, where today’s focus is on the dynamic world of public relations and its intersection with digital innovation. Host Eli Adams is thrilled to introduce Shante Micah, a seasoned PR strategist and founder of Good News.
In this deep dive, Shante shares her extensive experience and insights, exploring how PR is evolving with new technologies like AI and how it integrates with digital marketing strategies.
In this episode:
•Shante discusses the growing importance of understanding and utilizing AI in public relations to enhance media relationships and streamline processes.
•Insights into how PR and digital marketing are blending, offering businesses innovative ways to increase their visibility and credibility.
•A look into Shante’s professional journey, from early ambitions to leading a successful PR strategy firm, highlighting her pivot from traditional broadcasting to PR.
Listeners will also gain:
•Practical advice on how businesses can leverage PR for substantial visibility without the need for large agency budgets.
•Tips on creating effective media pitches and understanding the needs of journalists to maximize media opportunities.
•Strategies for utilizing PR to not just gain media placement but to genuinely engage and build lasting relationships with audiences.
Connect with Shante Micah:
•LinkedIn: https://www.linkedin.com/in/shantemicah/
•Instagram: https://higoodnews.com/
For those looking to deepen their PR knowledge, Shante’s book “PR Power Play” provides a comprehensive guide to leveraging media effectively. This episode is a must-listen for anyone interested in the cutting-edge of PR and digital marketing.
Tune in to enrich your understanding and apply these insights to your digital strategy!
Don't forget to help us grow by subscribing and liking us on YouTube!
Go to TheDigitalRevolutionPodcast.com to learn more!
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- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect With Us:
Fire Us Marketing
The Digital Revolution Podcast
Eli Adams Personal
In today’s episode of the Digital Revolution Podcast, we dive into the world of e-commerce with Trevor Crump, a seasoned entrepreneur who has significantly influenced the industry through his multiple ventures.
Trevor shares his journey from managing three businesses at the same time to optimizing e-commerce strategies and the pivotal role of storytelling in marketing. Here are some highlights from our conversation:
•Trevor’s Business Philosophy: Trevor emphasizes the importance of storytelling in marketing, regardless of your budget. He believes that the ability to craft compelling narratives is what sets a business apart in a saturated market.
•Parallel Business Ventures: All of Trevor’s businesses are interconnected, enhancing efficiency and strategic alignment. He discusses how each venture supports and drives growth in the others, illustrating the power of synergy in business operations.
•Personal Insights and Family: As a dedicated family man, Trevor shares how he balances his professional life with personal commitments, offering a glimpse into the human side of entrepreneurship.
For more insights from Trevor Crump, and to learn about how storytelling can transform your business strategy, tune in to this inspiring episode.
Remember, whether you’re a budding entrepreneur or an established business owner, there’s something in this episode for everyone looking to make a mark in the digital space.
Let’s dive in and explore the strategies that have propelled Trevor’s businesses to success and how you can apply them to your own ventures.
Connect With Trevor:
LinkedIn: https://www.linkedin.com/in/trevorcrump/
Website: https://www.bestie.ai/
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Fire Us Marketing
The Digital Revolution Podcast
Eli Adams Personal
In this exciting episode, we sit down with Alex McArthur, a seasoned marketing executive known for his transformative roles at Purple and Kizzik. Alex shares his journey, insights, and strategies that have driven high growth and brand recognition in the competitive digital marketing landscape.
Highlights from the Episode:
• Introduction to Alex McArthur: Learn about Alex’s background, from moving around the U.S. during his childhood to becoming a digital marketing leader.
• Journey Through Digital Marketing: Discover Alex’s path from working at Exactware to OrangeSoda, Purple, and Kizzik, and how these experiences shaped his career.
• Finding Unique Stories: Understand the importance of identifying and amplifying unique, authentic angles in marketing, using examples from Purple’s egg drop test to Kizzik’s hands-free shoes.
• Tactical Advice for Business Owners: Gain practical tips for creating memorable content, leveraging customer feedback, and focusing on core marketing channels.
• Challenges and Failures: Hear about the obstacles Alex faced in his career and how he navigated through difficult situations to find the right opportunities.
• Future of Marketing: Explore Alex’s insights on the evolving digital landscape, the balance between simplicity and connection, and the potential for service productization.
Why You Should Listen:
• Get inspired by Alex’s story of overcoming challenges and achieving success in digital marketing.
• Learn actionable strategies for creating standout marketing campaigns and building strong brand identities.
• Understand how to adapt to changing market dynamics and leverage new opportunities for growth.
Episode Highlights:
• Alex’s unique journey from a nuclear physicist’s son to a marketing executive.
• The pivotal moments and decisions that led to the success of brands like Purple and Kizzik.
• Practical advice for small business owners on how to elevate their digital presence and create impactful marketing content.
📌 Don’t Miss This Episode If:
• You’re a business owner looking for insights on how to stand out in a crowded market.
• You’re interested in learning about innovative marketing strategies and the importance of storytelling.
• You want to understand how to balance user experience with personal connection in the digital age.
Tune in now to hear Alex McArthur’s expert insights and discover how you can ele
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Fire Us Marketing
The Digital Revolution Podcast
Eli Adams Personal
In this insightful episode of our podcast, we dive into the remarkable journey of Dilyara Breyer, a seasoned e-commerce and digital marketing leader with a rich background that spans over two decades. With an initial focus on transforming Zenni from a $40 million company into a $400 million powerhouse, Dilyara now leads the e-commerce and digital marketing efforts at the largest U.S. manufacturer of outdoor lifestyle products.
Here are the key highlights you’ll discover in this episode:
• Professional Journey: Starting from her early years in the Soviet Union to her significant career milestones in the U.S., Dilyara shares how her diverse cultural and professional experiences shaped her leadership style and digital marketing strategies.
• Balancing Act: A dedicated partner and mother of two children on the autism spectrum, Dilyara discusses the challenges and triumphs of balancing a high-profile career with family responsibilities, offering insights that resonate with working parents everywhere.
• Leadership Insights: Dive into Dilyara’s approach to leadership and innovation, particularly in establishing new departments and strategies within growing companies.
• Future of E-commerce: Dilyara shares her thoughts on the current trends and future of e-commerce, emphasizing the importance of customer journey optimization and the potential impacts of AI on the industry.
Whether you’re an aspiring leader, a digital marketing professional, or someone passionate about e-commerce, this episode offers valuable perspectives on navigating career challenges and embracing technological advancements.
Join us to gain actionable insights from Dilyara Breyer’s extensive experience and innovative approaches to digital marketing and leadership.
Connect with Dilyara:
LinkedIn: https://www.linkedin.com/in/dilyara/
Don't forget to help us grow by subscribing and liking us on YouTube!
Go to TheDigitalRevolutionPodcast.com to learn more!
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- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
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Fire Us Marketing
The Digital Revolution Podcast
Eli Adams Personal
In this episode, we're thrilled to have Kason Olson join us. Kason is a digital marketing leader from Salt Lake City, Utah, who has triumphed over challenges such as ADD, ADHD, and dyslexia to become a beacon of inspiration in the marketing world. He currently leads digital marketing at Qubescan and is the founder of Arctic Marketing Solutions.
Highlights from the Episode:
- Introduction to Kason Olson: Dive into Kason's background and how he overcame significant challenges to excel in digital marketing.
- Milestone Model: Discover the three stages of Kason's innovative Milestone Model, designed to help businesses grow sustainably.
- Stage One: Building a strong foundation with brand design, messaging, and website optimization.
- Stage Two: Establishing trust with Google and visitors through SEO, reputation management, and compliance with WCAG and ADA standards.
- Stage Three: Scaling businesses with paid ads, email marketing, and strategic growth initiatives.
- Importance of Compliance: Learn about the significance of making websites WCAG and ADA compliant to avoid legal issues and enhance accessibility.
- Tactical Advice: Practical tips for business owners who can't afford an agency. Kason shares insights on leveraging free resources, educating oneself, and utilizing online tools for effective digital marketing.
Why You Should Listen:
- Gain actionable insights from Kason’s vast experience in digital marketing.
- Understand how to navigate the complexities of building and scaling a business online.
- Learn the importance of a holistic marketing strategy and how different channels work together.
Episode Highlights:
- Kason’s inspiring journey from overcoming learning challenges to leading successful marketing initiatives.
- The detailed breakdown of the Milestone Model and its application in real-world scenarios.
- Practical advice for business owners on where to start and how to leverage free resources for digital marketing success.
📌 Don't Miss This Episode If:
- You're a business owner looking to enhance your online presence.
- You’re interested in learning about innovative marketing strategies.
- You want to understand how to make your website more accessible and legally compliant.
Tune in now and let Kason Olson guide you through the intricacies of digital marketing, helping you pav
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Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect With Us:
Fire Us Marketing
The Digital Revolution Podcast
Eli Adams Personal
On this episode of The Digital Revolution Podcast, we’re exploring the world of career development and female leadership with career coach and podcast host Nicole Harrop.
Nicole talks about how she went from overcoming personal challenges to becoming a well-known leader who empowers women in the workplace.
Episode Highlights:
- Getting to Know Nicole: Nicole was born and raised in Utah. Growing up with three sisters and two brothers, Nicole’s story is about perseverance and determination, from her childhood dream of working with dolphins to the struggles of high school.
- Career Path and Insights: Nicole’s professional success proves that high school isn’t the end of your career. From working in restaurants to being a top performer with Marriott Vacations, she shares the highs and lows of her career, including fast promotions and the downsides of layoffs.
- Empowering Women in Leadership: Nicole’s enthusiasm for empowering women is on full display as she discusses her digital products and coaching techniques for helping women take their careers to the next level without feeling overwhelmed.
- Digital Products and Future Leaders Program: Nicole discusses her work developing digital content that promotes career development and her leadership development efforts through the Future Leaders program.
Key Takeaways:
- Perseverance Through Setbacks: Nicole’s story serves as a sobering reminder that mistakes made in the past don’t mean you won’t succeed in the future.
- Empowering Others: Nicole’s coaching and digital products are designed to help people, especially women, reach their career goals.
- The Importance of Personal Branding: Nicole emphasizes the importance of personal branding and authenticity, particularly on LinkedIn.
Whether you’re on a journey of self-discovery or looking to motivate and lead, this episode is full of practical tips and inspiring stories highlighting the importance of perseverance and strategic career planning.
Get in touch with Nicole:
LinkedIn: https://www.linkedin.com/in/nichole-harrop/
Website: https://www.hellogrowvio.com/
Don't forget to help us grow by subscribing and liking us on YouTube!
Go to TheDigitalRevolutionPodcast.com to learn more!
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- What should we talk about next? Please let us know in the comments below.
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Connect With Us:
Fire Us Marketing
The Digital Revolution Podcast
Eli Adams Personal
In this informative podcast, we’ll chat with Big Red Jelly co-founder Josh Weber about the ins and outs of branding & digital marketing. From the start of Big Red Jelly in 2017, he’s been at the forefront of developing practical, creative, and results-driven digital strategies.
Key Takeaways from the Episode:
- Background and Foundation: Learn about Josh’s origins in New Zealand and how he moved to Utah to share his love of innovation and entrepreneurship with his brothers. Find out how Big Red Jelly’s culture was shaped by these experiences.
- Brand Building Essentials: Josh’s keywords are “show up, be active, and exceed expectations.” It’s not about talent; it’s about making a difference.
- Pivoting During Challenges: Learn more about Big Red Jelly’s transformation from a full-service digital marketing agency into a full-service branding & online presence company, paving the way for long-term growth and success.
- Strategic Branding and Marketing: In this article, Josh discusses the importance of branding in business and how a successful brand strategy goes beyond a company's appearance.
Actionable Advice:
- Harnessing Brand Power: Learn how to use branding to create a unique and memorable brand identity that speaks to your audience.
- Tactical Brand Positioning: In this article, Josh explains how your business can win in your market by understanding and capitalizing on your strengths.
- Utilizing AI and Technology: How Big Red Jelly uses AI to streamline processes, increase productivity, and drive innovation in branding and marketing.
If you’re an entrepreneur, marketer, or business owner looking to improve your brand's reach and digital presence, this episode is for you. Whether you’re a seasoned pro or just getting started, Josh’s insights will help you build and maintain a strong brand in today’s highly competitive market.
Get in contact with Josh:
LinkedIn: https://www.linkedin.com/in/josh-webber/
Website: https://bigredjelly.com/
Don't forget to help us grow by subscribing and liking us on YouTube!
Go to TheDigitalRevolutionPodcast.com to learn more!
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- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect With Us:
Fire Us Marketing
The Digital Revolution Podcast
Eli Adams Personal
Elevate Your Brand Using SEO and Social Media Insights With Ari Mason
1:21:35
B2B SEO Strategies for Sustained Growth with Sofia Tyson
41:04
How UX Elevates SEO: Designing for Success With Lauren Irwin and Lucy Williams
53:52
Optimizing for Mobile SEO Tactics with Hasnain Nawaz
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International SEO Roadmap and Strategies with Allison Wong
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How AI Is Changing The SEO Landscape with Jacob Andra
54:01
A Masterclass in Enterprise SEO with Brian Wood
1:10:57
Building Blocks of SEO: A Beginner's Guide with John Huntinghouse
1:00:35
SEO Podcast Series Intro With Eli Adams
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Be DIFFERENT Than Your Competition Using StoryBrand - With Cameron Olds
55:58
How Digital Product Management Helps The Overall User Experience
58:58
Behind the Scenes of AI Integration with Karthik Suresh
54:19
How To Stop Wasting Your Money on LinkedIn Advertising
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The Human Element: Does It Still Matter In This Digital Age?
1:33:06
Building Brands and Breaking Barriers With Daryl Klingaman
58:08
The Truth About Scaling a Digital Agency from Zero to 7 Figures in Two Years With Dan Page
59:03
Building a $50 Million Marketing Empire With Corey Hayes
48:03
Emotional Branding and Community Building with Nick Stagge
1:13:40
Unlocking PR Potential: AI, Media, and Beyond with Shante Micah
53:26
Beyond the Cart: E-Commerce Mastery with Trevor Crump
54:03
From Agency CMO at Orange Soda to Kizik: Alex McArthur’s Marketing Journey
47:51
From The Soviet Union To Dominating Ecommerce - With Dilyara Breyer
45:05
Why Kason Olson Stopped Ignoring Website Compliance and Why You Should Too
48:10
Empowering Female Leadership in the Digital Era With Nichole Harrop
58:03
The Art of Branding: Josh Weber’s Guide to Business Success
44:59