Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers
Looking for real-talk wisdom that'll help you steer your residential interior design biz to sweet, sweet success?
Welcome to "Stuff Interior Designers Need To Know" – the podcast where seasoned interior-designer-turned-marketing-and-communication-strategist Rebecca West of Seriously Happy Coaching & Consulting serves up perfect pours of business and industry advice for residential interior designers who want to help their clients get seriously happy at home.
No topic's off-limits and the advice is wide-ranging, covering everything from how to create an interior design website to what interior designers need to know about bookkeeping. No matter the topic, every episode is meant to help both new and experienced residential interior designers succeed in business.
So put down that paint fan and let’s dive in for some no-nonsense, totally actionable advice that'll help your design biz thrive and keep your sanity intact.
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Hosted by business coach Rebecca West, an interior designer with nearly two decades of experience running her residential interior design firm Seriously Happy Homes. She’s obsessed with costume parties, cat videos, and - oh yah - raising the standards for professional interior design services.
Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers
What's a "Client Conversion Rate" and What Should Yours Be In Your Interior Design Firm? (I promise this isn't a boring episode!)
Let's talk about Conversion Rates! What are they, what should yours be, and how are they related to crafting a perfect onboarding process for your interior design business?
In this episode I start with the basics of conversion rates then get into the nitty-gritty details of optimizing your client onboarding journey. Whether you're a seasoned designer or just starting your business journey, this episode offers valuable nuggets of wisdom to elevate your game.
Learn how to decipher conversion rates and why understanding these numbers is crucial for your business success. I'll talk about why a 90-95% conversion rate is TOO HIGH and why I intentionally aimed for a strategic 65-70% conversion rate, finding the sweet spot between accessibility and profitability.
Whether you're struggling with low conversion rates or aiming to refine your onboarding process, this episode shares tools and insights to conquer the challenges of modern interior design entrepreneurship.
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Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com
Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy
Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast
And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home