Rock Your Book Launch
Rock Your Book Launch is a podcast that teaches authors various book marketing strategies to help them make the most out of their book promotion.
Join host Aryn Van Dyke and other expert guests and discover how you can rock your book launch.
Rock Your Book Launch
How to Use Amazon Advertising and Keywords to Rock Your Book Launch
In this episode, I sat down with author and Amazon marketing expert Vincent B. Davis II to discuss how authors can successfully use Amazon advertising and organic optimization.
Topics we covered:
-The importance of good book covers for Amazon
-Different campaign and targeting types within Amazon Ads
-Which Amazon ad analytics to look at and how to interpret them
-The importance of metadata (keywords and categories) on Amazon
-How to come up with a list of keywords/search terms for your Amazon ad campaign
Amazon advertising is something every author can learn and do successfully. But if you don't want to go through it alone, be sure to check out Vincent's services for authors:
Access to Vincent's monthly Amazon training: / themodernauthor
Book a free 30-min consultation with Vincent: https://warriorbookmarketing.com/
Plus, get your free book launch guide when you join the Book Rockstar weekly newsletter: https://www.bookrockstar.com/download