The Omnichannel Roundtable
Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces.
Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more doors to decoding the algorithms of digital marketing, "The Omnichannel Roundtable" promises to equip you with the knowledge to navigate the complexities of the modern retail landscape.
Learn from Yemeni (former Chief Sales Officer for Quest Nutrition) and Bryan (a 2x Inc5000 CMO, who led brand launches for Magic Spoon and Our Place) as they share decades-worth of insights from themselves, as well as esteemed guests who have conquered CPG and bridged the gap from DTC to retail.
Whether you're a CPG startup on the verge of disruption or an established brand poised for expansion, "The Omnichannel Roundtable" is your catalyst for transformation.
Welcome to your seat at the table, now let's talk shop. Subscribe and join the conversation!
The Omnichannel Roundtable
Nick Robinson on Revolutionizing Marketing: Lessons from Quest Nutrition & Zero Longevity's Rise
This week, we're thrilled to welcome Nick Robinson, former Chief Marketing Officer at Quest Nutrition and current VP of Marketing at Zero Longevity, join us to dive deep into the transformative strategies behind some of the most explosive growth stories in the CPG and tech industries.
Topics Covered Include:
- The Quest Nutrition Success Story: Nick shares the key strategies that helped propel Quest Nutrition to $500 million in revenue, including their unique approach to product innovation, culture, and marketing.
- Embracing Social Media and Influencer Marketing: Insightful discussion on how Quest was a pioneer in leveraging social media and influencer engagement to build a robust community and drive unprecedented brand growth and how that playbook would look in 2024
- Building Emotional Connections in the Tech Industry: Exploring the critical role of emotional connections with customers, especially in tech industries where physical product interactions are absent.
- The Role of AI in Marketing: Nick discusses the evolving landscape of AI in marketing, its current utilities, and future potentials.
- Consumer Trends in the CPG Industry: A look at the shifting consumer preferences towards cleaner labels and how these trends are slow to diffuse but deeply impactful.
Key Takeaways:
- Community and Culture as Cornerstones: The importance of a strong community and a culture that encourages experimentation and embraces new marketing avenues.
- Innovative Marketing as a Growth Lever: How creative and well-executed marketing strategies are crucial not just for attracting customers but also for maintaining a competitive edge.
- Adaptability in Marketing: The necessity for CMOs to stay curious and adaptable in the face of rapidly changing consumer behaviors and technological advancements.
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
