Are marketplaces collaborators or competitors? Utilising international connections and local vs national marketing strategies

Here's what the episode covers:
🟣 TONG's 10th anniversary party - Sarah was invited to attend this event to celebrate the achievements of TONG over the last decade. Hear how TONG adds value to the sector through helping to understand the Chinese market.
🟣 Utilising international connections - the importance of expanding your knowledge of international students through networking and talking with people working in the industry globally.
🟣 The importance for operators to have sustainable long term strategies with marketplaces, that aligns with the overall business strategy.
🟣Are marketplaces collaborators or competitors?
🟣 Local vs national marketing strategies

This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UK
www.mystudenthalls.com

Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.