AI in Academia: Navigating the Future

Episode 14: Dawn Edmiston

Professor Noah Giansiracusa and Gaurav Shah

Dr. Dawn Edmiston, an award-winning Clinical Professor of Marketing at William & Mary (W&M) discusses the use of generative AI for personal branding and digital marketing, practical strategies, challenges, and ethical considerations for integrating AI in the classroom and online learning. She also dives into the importance of asking better questions, and how AI can support—not replace—human creativity and connection.

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