Mastering AI-Driven Marketing Magic for Holistic Dental Practices

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Ready to witness your holistic dental practice flourish with AI marketing magic? Look no further, because today's show is a goldmine of strategies that will supercharge your brand's digital presence. We're tapping into the revolutionary realm of AI-driven marketing, where chatbots become your round-the-clock allies and Facebook's algorithms are your secret weapon in targeting the perfect audience. Our discussion peels back the layers of how even small practices can compete with industry giants using smart, personalized marketing tactics.

Harnessing the power of ChatGPT, we're not just talking about marketing – we're transforming it. Get ready to feed this AI tool with the essence of your brand, and watch as it conjures up bespoke campaigns that speak directly to your audience's needs. We uncover the secrets behind crafting a unique brand voice and reveal the essential info you need to prime ChatGPT for unparalleled marketing success. If you're eager to understand your demographic better and create a marketing strategy that truly resonates, today's chat is nothing short of essential listening. Join us as we navigate the enchanting intersection of AI innovation and holistic dental marketing, ensuring your practice stands out in the digital landscape.

Join my FREE Facebook Group: Marketing Mastery for Holistic Dentists

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Today, I am excited to extend to you a special invitation to join our vibrant community on Facebook: Marketing Mastery for Holistic Dentists. This exclusive group serves as a gateway to our Marketing MasterClass.

By joining, you'll gain access to:

• Cutting-Edge Marketing Strategies: Discover the power of AI-driven marketing, podcasting, and more, to effectively reach and engage your ideal patients.
• Collaborative Opportunities: Connect with like-minded holistic dentists, share experiences, and explore potential collaborations to amplify your impact.
• Exclusive MasterClass Content: Access our Marketing MasterClass designed specifically for holistic dentists, empowering you to create a remarkable and far-reaching practice.

Moreover, once in the group, you will qualify to become a featured guest on our brand-new podcast, dedicated to supporting biological dentists in their journey to create extraordinary practices. This platform is not just about sharing your unique story and expertise; it's an opportunity for significant PR and advertising, positioning you as a thought leader in your community, and attracting patients who value and seek your care....

Transcript

Speaker 1: 0:48

Hello everyone and welcome to another episode. I am super excited today to go over AI driven marketing. So this is really what holistic dental marketing is beginning to evolve into is a lot of AI driven processes. Whether it's the automations which you may not even realize are AI driven, like those chats that show up on your website, it's all AI driven. Or figuring out how to brand yourself, or the messages you create, or tracking down your target market, all the Facebook advertising a lot of that is now AI driven. It used to be. You had to do a lot of this manually. We found your audience, you tweaked it and now the best practices are considered. Make your audience as broad as possible and let Facebook do the targeting for you with its AI driven models. So it's a new world out there and you have to make sure that your marketing is keeping up with it, because you know that some of the conventional large dental chains out there Aspen, dental and whatnot are paying thousands and thousands of dollars to marketers to make sure all their marketing is AI driven and whatnot. So it's not hard for you to do it in an even better way, because it can be personalized. All you have to do is have a little, know how and be able to delegate what you know or what you want to the people who know what they're doing as well. So let's get into this today how to harness chat GPT for holistic dental marketing mastery. So, as I said, this is a digital age and it's important that we use this powerful tool to keep things moving in the right direction, really enhances our ability to reach the people we need to reach so they can get the help that only you, as a holistic and biological dentist, can provide.

Speaker 1: 2:32

So first thing I'd like to start with usually is just going over what chat GPT is. So chat GPT is an AI tool where you have a message box and you can ask this AI Open AI is called any question you want to ask and once you've asked it, then it will give you a response and if you continue asking it questions, you can get really intricate answers, right. So just to give you the website, if you wanted to go to chat GPT, it's chatopenaicom and that takes you to chat GPT. It's really simple to sign up. There's a free version or there wasn't the record time of this recording and there's a paid version, which definitely recommends you get at least the first tier paid version gives you a lot more options and tools. Okay, great.

Speaker 1: 3:27

So when you're starting out, what you want to do is let chat know who you are for marketing purposes. So in the chat box I was talking about, you would put in there information about you, your brand, your services and everything that you do, and then you would ask chat to analyze it and ask chat if that's enough information to begin a marketing campaign for you, right? And it will give you responses like well, I need more information on the demographics of your target audience and things like this. And the great thing about it is, if you don't know the target demographics, you can ask chat. It's a back and forth communication where you could say I don't know that yet, but I'm interested in working with people who want to improve themselves with holistic dentistry. Can you make any suggestions? And it'll give you information back. And by doing this back and forth, you eventually will evolve a very complete picture of who.

Speaker 1: 4:21

No-transcript. Your brand is who you are, who your brand is, not the point of like. We're trying to give you an identity based off of the eye, but for the purposes of marketing, we want to clarify what your message is as a holistic dentist, right, and having a little bit of your own unique, weird or unique quirkiness in there is really important to. So I say, and when I, when I give people tools to to use, I give them actual heat. You know you can find this in the Facebook group, but there's actual sheets that list out everything you need to give chat, to give it a Enough information so can create a really good brand voice, or I can season the chat, as they call it, right. So the idea is wanted, you've created a brand voice or you've seasoned a chat that that chat GTB T knows who you are well enough to then give you good responses on your marketing.

Speaker 1: 5:14

So just to give you a brief rundown, the key points that we usually have people put in Are there company information. So name the company, what you provide, location, all the basic information about what you do, and then a little bit of your own bio, so both personal and business, like what personally, your likes, dislikes, your, your quirkiness, your habits, skills, that type of thing, and then same thing as a professional, and then the service and products that you provide with as much as information as possible. Again, chat GTB T will expand on this and give you more and then a little bit of an outline of your ideal patient. Who do you want to be working with? This doesn't mean we're discriminating against all other patients, but we're trying to Create marketing that can then attract your ideal patient, not the people you don't want to work with or who aren't qualified to work with you, who are interested. There are a lot of people who, unfortunately, are not like yet holistically minded enough to avail themselves of your services, so we want to weed out and find the people who are, and that's how we'll create the movement right In your area and all over.

Speaker 1: 6:21

So, that said, those are the key points. Right, it's your company, it's your bio, personal and business, and it's your services and it's your ideal patient. With that all in there, you can then Say to chat OK, this, is this enough information for you to create an accurate brand voice for me. And if it says, yes, great. If it doesn't ask you for more than you, put that in. And then, once you've got enough information in there, you can take and copy the information you put in and you can reuse that anytime you want chat to give you good information about a marketing campaign.

Speaker 1: 6:56

Right, that's step one, creating your brand voice. The other thing is you want to create a very detailed outline of that ideal patient, not just the information you put in, but more like what are their habits, where do they go, what do they like all this information? And so you're going to ask chat, basically with prompts, and again I have a whole download. Go into the Facebook group and you can get the exact prompts to put into chat to find out what are the driving pains and pleasures and information that that patient you want to be seeing in your practice is Looking for in life and looking for from a dentist and looking for from a practice and looking for in their health. And you can create a client avatar they call it, and it's basically that complete outline.

Speaker 1: 7:43

And that's step two. You have to get your brand voice. You're going to create that patient avatar and then, with those two things, you're going to start creating your messages. So now you know what to say and you're going to put out information that will attract the people that you want to see in front of you. And a lot of times the marketing that people do isn't one Worded in a way that attracts the right people and isn't in front of the right people. So which had to be to you find out what the message is.

Speaker 1: 8:10

And then, in the next step, after you've gotten your brand voice, your patient avatar, messaging by messaging and just mean content, what you're going to say in your social media posts, what you're going to say in your emails, in your blog, in your podcast, right. And then you work out your marketing plan, which clarifies where you're going to put these messages. Okay, so what type of profile do we need to create for you in Instagram, facebook, twitter, you know, tiktok, et cetera? What type of website do you need that will put you in front of the correct people? And then, what type of paid marketing do we need to use to get you in front of the correct people, too? And ChatGPT can actually help you find the correct markets in all of those arenas, right. And then we just start generating content.

Speaker 1: 8:58

So then, after you've gotten all that worked out, you just go in and say, hey, create 10 posts for me. You know, assuming you have all that information we just went over in that chat, create 10 posts for me that I can post on Facebook about the need for root canals to be handled if they're causing damage and some of the symptoms, right, or other things, right, that's just one that happened in my life, so I'm very familiar with it, but obviously there are a million things that could maybe not a million, but there are a lot of different things that you could be marketing about, and ChatGPT can create the content that will appeal to all that information that we just put in there before. So hopefully that makes sense. And then, after you've taken all that, then you create a feedback of what's going on with your marketing and what to do next, so you can take actually the analytics like what happened with the Facebook ad, what happens with this Facebook post, what happens with this Instagram post, what happens with this Twitter, and you can get all that information from these platforms. You can download it into Chat in the same way we just talked about, and you can ask okay, what would you recommend, based on these analytics, as a next step for this marketing campaign?

Speaker 1: 10:10

Obviously, you don't do it all at once. You do them one at a time and again, I provide the prompts for how to do this as well. It's a little much to say and have some me to expect somebody to write it down perfectly and then put it in much easier. Just go to the Facebook group and download these right, and hopefully that makes sense If you do have any questions. That I just gave you a lot of information on how to use ChatGPT verbally, but if you're a verbal learner, you got it Great. If you want to make some of this visually or you'd like to download those forms in Chat prompts and all that, then definitely look me up, go into the group, facebook group and you can get all the information. You can find the links for all that in the show notes. So thank you for listening today. Hopefully that was very helpful to you. I really look forward to helping you improve your impact and reach out and get everything you can out of your career as a holistic dentist. Thanks, I'll see you guys. Very, very tight.