![[PLAYBOOK] Melissa Rosenthal: De-Risking Your Bets & Contrarian Growth Strategies Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQmNTZ1FZPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--cb1e181aa5d0a484f26b2781c784c7b33d12fecb/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/The%20Snoball%20Effect%20-%20Cover%20Art.jpg)
The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] Melissa Rosenthal: De-Risking Your Bets & Contrarian Growth Strategies
In this incredible episode of The Snoball Effect | Marketing Playbook, we were lucky enough to sit down with the dynamic Melissa Rosenthal, former Global VP of Creative at BuzzFeed and innovative leader at Cheddar and ClickUp. Melissa shares her journey from ground-floor roles at disruptive companies to becoming a chief architect of brand and creative strategies that have influenced the media and tech industries.
Our discussion dives into the art of De-risking Contrarian Ideas, where Melissa explores her bold decisions and the strategic moves that helped legacy media adapt and thrive in a rapidly changing digital landscape. Her insights provide invaluable lessons on navigating risks and seizing opportunities that defy conventional wisdom, illustrating how a contrarian mindset has been pivotal in her career.
Melissa also unpacks the concept of "Betting on Trends," detailing her experiences at BuzzFeed where she helped systematize viral content creation. She explains the intricate balance of using data-driven approaches to predict and capitalize on media trends, transforming simple ideas into global phenomena. This segment is a must-listen for marketers looking to harness the power of trends in crafting compelling, shareable content.
Join us as Melissa Rosenthal blends storytelling with practical advice, offering listeners a unique perspective on the intersections of creativity, technology, and business. Whether you're a marketer, a creative professional, or anyone curious about the future of digital media, this episode is packed with inspiring takeaways that will challenge you to think differently and push the boundaries of what's possible in your field.
To get ahold of Melissa, reach out to her LinkedIn!
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
