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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
[PLAYBOOK] Transforming Customer Relationships through the Art of Gifting (Kris Rudeegraap)
This episode features Kris Rudeegraap, Co-CEO of Sendoso, in conversation with Todd Jensen, CMO of Snoball, exploring how gifting and direct mail can significantly impact B2B sales outcomes. Kris explains that Sendoso’s platform helps revenue teams achieve impressive results, such as increasing second-call rates sixfold and accelerating deal closures by 29%. He emphasizes that gifting goes beyond transactional gestures, fostering meaningful connections that enhance customer experiences and create lasting impressions. Kris highlights that by carefully integrating gifting into the sales process, companies can cultivate deeper relationships with customers, ultimately influencing their loyalty and decision-making.
Kris and Todd discuss the often-overlooked post-sales phase, where many salespeople disengage after a deal closes. Kris underscores the importance of maintaining relationships even after the initial sale, suggesting that consistent engagement can pay dividends if a customer changes companies or revisits a decision later. By nurturing these relationships, salespeople can ensure smooth handoffs, reinforcing trust and making customers feel valued. This long-term approach aligns with Sendoso’s mission to make customer retention and repeat business a natural extension of the buyer's journey.
The conversation also touches on the entrepreneurial journey, with Kris reflecting on the humble beginnings of Sendoso, which he co-founded at a shared desk. He and Todd share anecdotes of their early career days, noting how these experiences built resilience and adaptability. They agree that starting small, whether it’s a workspace or marketing approach, can teach foundational skills critical for scaling a business. Kris’s insights offer a clear message: focusing on personal connections through strategic touchpoints can lead to significant returns and build a brand customers trust over the long term.
Get in touch with Kris:
- LinkedIn
- Website
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
