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The Snoball Effect
The Snoball Effect includes 2 separate series:
1. Local Business Series - We help one small business boost their marketing over 3 months.
2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.
You know those marketing tips that are easier said than done? We go do them in real life.
We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.
We'll see if it works out.
We'll use our network to attract business professionals to provide insights and aid our marketing efforts.
Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.
For our first season, we're growing a barber shop with plans to hire 2 new barbers.
We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.
We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.
The Snoball Effect
Easy Advocacy: How to Make Referrals Seamless for Your Customers [PLAYBOOK]
In this episode of The Snoball Effect, Todd Jensen, CMO at Snoball, emphasizes the importance of simplifying advocacy to drive customer referrals and reviews in the home services industry. As part of a webinar series, he draws on insights from over 250,000 customer interactions to highlight actionable strategies for effective Word of Mouth Marketing. A central theme of his presentation is the critical need to make referral processes effortless and intuitive, which ensures higher engagement and satisfaction for both customers and businesses.
Todd discusses several practical approaches to streamline referral marketing. For instance, leveraging QR codes can create seamless pathways for customers to engage, such as scanning to join referral programs or access rewards pages. He highlights a successful case study with JK Moving, which creatively integrated QR codes on flyers and in strategic partnerships with storage facilities. Furthermore, Todd underscores the value of personalized, shareable web pages that not only inform customers about referral incentives but also enable easy sharing across community platforms like neighborhood Facebook groups or HOA boards.
Avoiding common pitfalls is equally important. Todd advises against complicating referral processes with extensive forms, excessive data requirements, or outdated methods like PDFs. He introduces the "Rule of 100" as a guideline for crafting concise communications—keeping emails under 100 words and text messages under 100 characters to ensure they are read and acted upon. By combining these best practices, businesses can simplify their advocacy efforts, increasing referral leads and strengthening customer relationships.
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
