Stop The Scroll w/ Brianna Doe
B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful.
Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
Stop The Scroll w/ Brianna Doe
Eenie Meenie Miney... Who Do I Pick?? | Bri's Brief | Ep 2
This is the second episode of the "Stop the Scroll" podcast hosted by Brianna Doe, who provides advice and insights on influencer marketing. In this episode, Bri delivers a primer on identifying and vetting the right influencers to partner with for influencer marketing campaigns.
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Key Discussion Points:
- How to identify what platforms your target audience uses and find influencers there
- Follower count matters but you need to understand who their audience is
- Look for 1-3% engagement rates on average
- Make sure the influencer's values align with your brand
- Budgets need to align too