.jpg)
Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
Eenie Meenie Miney... Who Do I Pick?? | Bri's Brief | Ep 2
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This is the second episode of the "Stop the Scroll" podcast hosted by Brianna Doe, who provides advice and insights on influencer marketing. In this episode, Bri delivers a primer on identifying and vetting the right influencers to partner with for influencer marketing campaigns.
=================================================================
Key Discussion Points:
- How to identify what platforms your target audience uses and find influencers there
- Follower count matters but you need to understand who their audience is
- Look for 1-3% engagement rates on average
- Make sure the influencer's values align with your brand
- Budgets need to align too