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Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
Try THIS For an 85% Response Rate! | Bri's Brief | Ep 3
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In this episode of "Stop the Scroll", host Brianna Doe provides tips and strategies for effectively reaching out to and partnering with B2B influencers. She shares a template outreach email that has an 85% response rate as well as best practices for crafting a clear, concise, and compelling pitch.
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Main Discussion Points:
- Reaching out to influencers can be challenging - they likely get a high volume of requests
- Be clear, concise and transparent in your outreach emails and messages
- Tailor your communication style to your brand and industry
- Provide context on why you want to partner with them but don't presume what type of partnership they'd be open to
- Connect your request to their content and audience
- Do not share budget details in initial outreach
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Want to try Bri's template for yourself? Here it is:
Subject Line: Collab Opportunity, Brand Partnership, Brand Collaboration - [Company Name]
Hi [Influencer name],
I’m [Your Name], [Job Title] at [XYZ]. Include a 1-2 sentence blurb about what [XYZ] does and the target audience it’s geared towards.
I’m a huge fan of your content and believe it aligns well with our business & [fill in the blank]. We think you would be an excellent partner to spread the word about [XYZ]/for a campaign we’re launching/our newest product launch, etc.
I would love to discuss a partnership with you. If this sounds like a collaboration you’re interested in, let me know and we can discuss further!
Thanks,
[Your Name]