Stop The Scroll w/ Brianna Doe
B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful.
Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
Stop The Scroll w/ Brianna Doe
Building a Creative Brief | Bri's Brief | Ep 4
In this episode of "Stop the Scroll", host Brianna Doe discusses the importance of creative briefs when working with B2B influencers. She provides guidance on what to include in a creative brief, as well as tips for giving influencers creative freedom while establishing necessary parameters.
=================================================================
Key Discussion Points:
- What is a creative brief and why it's crucial for B2B influencer campaigns
- Information to provide influencers upfront before sending the brief
- Sections to include in a creative brief
- Company website/social media links
- Brief company description
- Brand tone and voice
- Target audience and pain points
- Campaign objectives
- Channels
- Timeline
- Goals
- Call-to-action
- Deliverable do's and don'ts
- Tagging and disclosure
- The importance of giving influencers creative freedom within established parameters