Stop The Scroll w/ Brianna Doe
B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful.
Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
Stop The Scroll w/ Brianna Doe
How To Build Your FIRST B2B Influencer Campaign | Bri's Brief | Ep 5
In this episode of Stop the Scroll, host Brianna Doe walks through how to build your first B2B influencer marketing campaign, step-by-step. You'll get tips on setting goals, choosing platforms, finding influencers, negotiating compensation, and more. This episode will give you a full framework for launching a successful B2B influencer program.
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Best Moments:
(00:05) Building Trust and Long-Term Relationships in B2B Influencer Marketing
(00:24) Building Your First B2B Influencer Marketing Campaign
(01:58) Setting Clear Goals and Aligning Messaging for Successful Campaigns
(03:10) Tips for Implementing B2B Influencer Marketing
(04:11) Steps to Successfully Engage with Influencers
(05:26) Tips for Collaborating with Influencers
(07:26) Tips for Running Your First Influencer Marketing Campaign
(09:50) Tips for Effective Marketing Campaigns