How to Avoid Being a PAIN When Working With B2B Influencers | Bri's Brief | Ep 6

In this episode of "Stop the Scroll", host Brianna Doe shares her best practices for B2B influencer marketing content creation. You'll hear how B2B and B2C influencer marketing differ — with B2B requiring a more educational, long-term approach focused on establishing subject matter experts as trusted thought leaders.

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Best Moments:

(00:55) Understanding the differences between influencer marketing in B2B vs. B2C

(02:12) Establishing influencers as experts vs. endorsers to build trust with B2B buyers

(03:18) Considering non-obvious social platforms beyond just LinkedIn for B2B audiences

(06:36) Creativity in B2B influencer partnerships beyond one-off sponsored posts

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From Me, Bri:

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