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Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
Building Meaningful Influencer Partnerships with ZoomInfo's Justin Levy | Ep 11
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In this episode of Stop the Scroll, host Brianna Doe interviews Justin Levy, an influencer marketing expert, about strategies and best practices for B2B brands looking to get started with influencer marketing. They discuss how to build relationships with creators, influencer partnership structures, getting leadership buy-in on campaigns, and budget-friendly tactics.
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Best Moments:
(04:41) Strategies for identifying and establishing relationships with relevant creators
(05:55) Tiers of influencers and considerations for which to work with
(09:59) Measuring influencer effectiveness beyond just followers
(13:09) Getting leadership support for influencer programs
(19:46) Structuring longer-term influencer partnerships
(22:59) Creative low-budget influencer campaign examples
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Guest Bio:
Justin Levy - Head of Social Media Influencer Marketing and Community at ZoomInfo. 15+ years experience in influencer marketing. Named a top B2B marketing influencer. Author and speaker on influencer marketing and social media.
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From Me, Bri:
If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.
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