Stop The Scroll w/ Brianna Doe
B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful.
Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field.
Whether you're crafting your inaugural influencer marketing initiative or seeking to elevate existing programs, join us on Stop the Scroll as we guide you through the journey. Thanks for tuning in!
Stop The Scroll w/ Brianna Doe
The Easy Mode Framework For Building A Content Engine With Obaid Durrani | Ep 13
In this episode of Stop the Scroll, Brianna Doe and Obaid Durrani talk about how Obaid builds and perceives effective influencer marketing programs, creating media engines within companies, developing frameworks to scale content creation, and more!
Best Moments:
(01:47) The 8-part "Easy Mode" framework for enabling B2B companies to build in-house media engines
(07:52) Activating internal company creators beyond just the marketing team
(32:50) Vanity metrics are valuable and are the "first wave" of feedback
Guest Bio:
Obaid Durrani is an innovative B2B marketer who created a framework that propelled a marketing agency's growth by over 800%. He has worked with companies like Cognizant and HockeyStack to transform their marketing teams into scalable content engines.