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Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.
Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.
Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.
Resources:
Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/
LinkedIn: https://www.linkedin.com/in/brianna-doe/
Verbatim’s website: https://weareverbatim.com
Stop The Scroll with Brianna Doe
Leveraging LinkedIn for Influencer Marketing and Content Creation with Tobi Oluwole | Ep 19
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, host Brianna Doe interviews Tobi Oluwole, CEO of Magnate, about Tobi's approach to aligning brand partnerships with his message, leveraging LinkedIn for influencer marketing, and content creation as a founder.
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Best Moments:
(01:33) Tobi explains the origin of the name "Magnate" and the concept behind his company
(02:53) Tobi's approach to choosing brand partnerships that align with his message
(05:02) Differentiating between great and not-so-great brand partnerships
(08:03) The value of top-of-funnel awareness rather than bottom-of-funnel metrics like sales
(10:03) The potential of LinkedIn as a high-intent marketing channel for founders
(13:14) The importance of founders building their personal brands to drive traffic and trust
(15:17) Tobi's advice for founders starting to create content on LinkedIn
(17:38) Leveraging LinkedIn connection requests for lead generation
(18:44) The rise of video content on LinkedIn and Tobi's thoughts on it
(21:02) Standing out on LinkedIn amid perceived saturation
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Guest Bio:
Tobi Oluwole is the CEO of Magnate, where he helps founders and entrepreneurs build profitable businesses through LinkedIn content. As a creator who has generated over 200,000,000 impressions on LinkedIn, Tobi partners with brands to create content that aligns with his message and audience.
Website: tobioluwole.com
LinkedIn: https://www.linkedin.com/in/thetobioluwole