Stop The Scroll w/ Brianna Doe
Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20
In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics.
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Best Moments:
(01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams
(06:37) They discuss the impact of being the only person of color on a team and the responsibility that comes with it
(09:23) Qetsiyah shares her thoughts on the Tarte x Fanita controversy and the brand's history of ignoring people of color
(14:32) Brianna provides context on the Fanita situation and her criticism of the pay gap between herself and other creators like Alex Earl
(19:51) They question whether Fanita is the right person to lead the conversation about the pay gap, given her divisive approach
(24:19) Brianna asks about finding a middle ground when creators quote vastly different rates for the same campaign
(28:18) Qetsiyah shares her final thoughts on paying creators fairly, educating oneself, and being sincere in addressing diversity
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Guest Bio:
Qetsiyah Jacobson is the founder and head of social at Coachella Studio, where she builds community-focused brands for founders, creatives, and startups. Known for her expertise in community and influencer marketing, Qetsiyah is passionate about promoting diversity in the industry.
Website: https://www.kokelastudio.com/
LinkedIn: https://www.linkedin.com/in/qetsiyahjacobson/
In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics.
================================
Best Moments:
(01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams
(06:37) They discuss the impact of being the only person of color on a team and the responsibility that comes with it
(09:23) Qetsiyah shares her thoughts on the Tarte x Fanita controversy and the brand's history of ignoring people of color
(14:32) Brianna provides context on the Fanita situation and her criticism of the pay gap between herself and other creators like Alex Earl
(19:51) They question whether Fanita is the right person to lead the conversation about the pay gap, given her divisive approach
(24:19) Brianna asks about finding a middle ground when creators quote vastly different rates for the same campaign
(28:18) Qetsiyah shares her final thoughts on paying creators fairly, educating oneself, and being sincere in addressing diversity
================================
Guest Bio:
Qetsiyah Jacobson is the founder and head of social at Coachella Studio, where she builds community-focused brands for founders, creatives, and startups. Known for her expertise in community and influencer marketing, Qetsiyah is passionate about promoting diversity in the industry.
Website: https://www.kokelastudio.com/
LinkedIn: https://www.linkedin.com/in/qetsiyahjacobson/