This episode was shot as a webinar where Bob Miglani shared the three most important strategies in marketing a specialty practice to a group of 500 Eye Care doctors (Optometrists) in the U.S.
He talks about how patients (consumers) want everything NEAR ME.
On their mobile device, on their time.
In this episode, you'll learn about:
1. Gathering lists. Permission based marketing
2. Creating content or using relevant content
3. Delivering the content on to the patient's mobile phone
All to educate the patient on the problem so that they come back to the office for treatment.
This episode was shot as a webinar where Bob Miglani shared the three most important strategies in marketing a specialty practice to a group of 500 Eye Care doctors (Optometrists) in the U.S.
He talks about how patients (consumers) want everything NEAR ME.
On their mobile device, on their time.
In this episode, you'll learn about:
1. Gathering lists. Permission based marketing
2. Creating content or using relevant content
3. Delivering the content on to the patient's mobile phone
All to educate the patient on the problem so that they come back to the office for treatment.