How to Medically Influence without Selling

Welcome to the Specialist Doctor Marketing Podcast with Bob Miglani and Dr. Shefali Miglani! In this episode, we spoke with Dr. Sandeep Chander, an optometrist specializing in myopia management and dry eyes. Alongside Dr. Shefali Miglani, we dive into how Dr. Chander gets referrals, his marketing strategies, and the steps he takes to grow his practice.

Key Takeaways:

• Marketing and Referrals: Dr. Chander shares his insights on how he attracts referrals from other doctors and grows his patient base through effective marketing techniques.
• Specialty Care Importance: Learn why specialty care, such as myopia management and dry eye treatment, is crucial for optometrists to stand out and offer high-value services.
• Educational-Based Marketing: Understand the difference between marketing and sales, and how educational-based marketing can help you build trust and authority in your field.

Learn More:

• Revenue Growth: Strategies to increase your practice’s revenue.
• Business Tips: Practical advice to get more clients and grow your business.
• Myopia Management: Insights on myopia control and management.

Join Bob Miglani, Dr. Shefali Miglani, and Dr. Sandeep Chander as they share actionable strategies to help your practice thrive in today’s competitive landscape. Don’t miss out on these valuable tips! Like, subscribe, and share with your colleagues.

Tune in next time for more insights on the Specialist Doctor Marketing Podcast!

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