The Focused View: Empowering Eye Care Professionals
"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidly evolving field. Tune in for engaging conversations, expert analysis, and a clear vision for the future of eye care.
The Focused View: Empowering Eye Care Professionals
EP2: Creating Better Service with Better Patients: Transitioning to Private Billing in Eye Care Practices with Andrew McKinnon (Part 1)
In this episode of The Focused View, Michael Nasser explores the debate between bulk billing and private billing in eye care practices with Andrew McKinnon, CEO of Optometry Australia NSW/ACT. Their conversation spans the mission and impact of Optometry Australia, ongoing initiatives, and the evolving landscape of billing practices in the eyecare industry.
Andrew highlights the importance of private billing in maintaining high-quality care and sustainable business models, alongside practical strategies for transitioning from bulk to private billing in optometry practices.
Prior to becoming CEO, Andrew McKinon had been aware of optometry for some time (through his cousin, optometrist Tim McKinnon) before fate brought him to an interview with Tony Lord and Brian Layland, and the rest is history. He graduated with a Business Degree (UTS) in 1986 and has since added an MBA and Graduate Certificate in Employment Law.
Key Topics with Timestamps:
0:49 - Introduction to Andrew McKinnon and his role at Optometry Australia
2:30 - Mission and impact of Optometry Australia
7:10 - Origins and Future Evolution of Bulk Billing
10:00 - The Importance of practices to apply Private Billing
13:26 - Things to consider in the implementation of private billing
16:48 - Challenges in the transition to private billing and their solutions
23:04 - Benefits of adapting private billing
Mentioned Resources:
Connect with Andrew McKinnon:
LinkedIn: https://www.linkedin.com/in/andrew-mckinnon-b61316bb/
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: Michael@thefocusedview.com.au
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