In this episode of The KBB Unstoppable Business Owner Podcast, host Kevin D. Bannister tackles a crucial question: Are you charging enough? Many business owners fall into the trap of under pricing, believing it will attract more customers. However, this often leads to thin profit margins, cash flow struggles, and business instability. Kevin breaks down why this happens and introduces a three-step model, The Top Margin, to help you set prices that reflect your true value and ensure profitability.
What You’ll Learn in This Episode:
✅ The real consequences of underpricing your products or services
✅ Why setting prices based on competitors can be a costly mistake
✅ How to calculate your true costs, including hidden expenses
✅ The critical difference between markup and margin—and why it matters
✅ How to position your value instead of competing on price
✅ Why pricing should be an ongoing strategy, not a one-time decision
✅ Practical steps to adjust and reinforce a profitable pricing model
The KBB Unstoppable Business Owner podcast is sponsored by KBN - Kitchens & Bathrooms News THE business magazine for kitchen and bathroom professionals.
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When you are ready here are 3 ways you can get more help/support:
- Join our workshop on How To Become An Unstoppable Business Owner.
- Download "The KBB Unstoppable Guide" and put an end to being overworked, low fees, and finally be paid what you’re worth, starting today…
- Connect with me on LinkedIn - send me a message and say hi, I would love to find out more about you and what kind of support you may need. Connect...
