Sean Huntington, former owner of Sweet Cakes Cafe, shares the story behind the bakery and cafe and how it developed over time. The business gained recognition after being featured on TLC's Best Food Ever TV series. Sean discusses the impact of the TV appearance on their sales and the challenges they faced in sustaining that momentum. He emphasizes the importance of providing value to customers and creating a great experience both inside and outside the restaurant. Sean also highlights the need for consistent marketing strategies and staying top of mind with customers.

Takeaways
The importance of providing value to customers and creating a great experience
The challenges of sustaining momentum after a TV appearance
The need for consistent marketing strategies and staying top of mind with customers