Summary
Bennett Maxwell, founder of Dirty Dough, shares his journey of building a successful gourmet cookie franchise. He discusses the importance of mental health and mindset in finding joy and fulfillment in life. Bennett highlights the key strategies that have contributed to the rapid growth of Dirty Dough, including leveraging word-of-mouth marketing, building a strong brand, and focusing on local store marketing. He also emphasizes the significance of measuring marketing efforts and making data-driven decisions. Bennett's podcast, Deeper Than Dough, explores the emotional and personal aspects of entrepreneurship and success.

Takeaways
Building a successful franchise requires a focus on mental health and mindset.
Word-of-mouth marketing and referrals from current franchisees are powerful lead sources.
Local store marketing plays a crucial role in driving sales and customer engagement.
Measuring marketing efforts and making data-driven decisions are essential for success.
The podcast Deeper Than Dough explores the emotional and personal aspects of entrepreneurship and success.