Brett Linkletter, founder and CEO of DineLine, shares his expertise in restaurant marketing. He discusses the importance of tracking ROI and offers various methods for restaurants to track their success, such as using QR codes, store visits, and credit card swipes. Linkletter emphasizes the need for restaurants to focus on both customer acquisition and retention marketing. He explains that acquiring new customers is more expensive, but returning customers have a higher chance of becoming lifelong customers. He also highlights the importance of collecting customer information, such as phone numbers and emails, to facilitate remarketing efforts. Linkletter encourages restaurants to embrace technology and stay on the forefront of industry changes.


Takeaways
Tracking ROI is crucial for restaurants to allocate their marketing efforts effectively.
Restaurants should focus on both customer acquisition and retention marketing.
Collecting customer information, such as phone numbers and emails, is essential for remarketing efforts.
Restaurants should embrace technology and stay updated with industry changes.

Chapters
00:00 | Introduction and Background
03:17 | The Importance of Tracking ROI
08:35 | Acquiring and Retaining Customers
12:45 | Collecting Customer Information
24:46 | Conclusion and Call to Action



Keywords
restaurant marketing, tracking ROI, customer acquisition, retention marketing, collecting customer information, technology in restaurants