Scott Porter, founder and CEO of San Diablo Artisan Churros, shares his unconventional career path and the origin story of his churro business. He discusses the importance of customer and brand experience in creating a thriving brand and marketing strategy. Scott talks about how he secured partnerships with stadiums and event centers by winning them over with the taste and quality of his churros. He also shares some successful marketing strategies, including local event-based marketing, reviews and ratings, strong relationships with influencers, and organic social media campaigns. Scott emphasizes the importance of creating a unique and memorable experience for customers.


Takeaways
Customer and brand experience are crucial for creating a thriving brand and marketing strategy.
Securing partnerships with stadiums and event centers requires winning them over with the taste and quality of the product.
Successful marketing strategies include local event-based marketing, reviews and ratings, relationships with influencers, and organic social media campaigns.
Creating a unique and memorable experience for customers is essential for building a beloved brand.


Sound Bites
"I found myself wanting a different churro experience, especially knowing that it was possible from my travels in Mexico."
"The best marketing that we can do for our churros is to just get our churros in people's mouths."
"You can lean into the fun and the absurd and just have a blast and involve the community in the process."

Chapters
00:00 - Introduction and Background of Scott Porter
02:43 - The Unconventional Path to Churro Business
06:37 - Expanding into Events and Catering
10:17 - Securing Partnerships with Stadiums and Event Centers
12:20 - Successful Marketing Strategies for San Diablo Churros
18:43 - Creating a Unique and Memorable Experience
27:03 - Conclusion and How to Learn More


keywords
Scott Porter, San Diablo Artisan Churros, churro business, customer experience, brand experience, marketing strategy, partnerships, stadiums, event centers, local marketing, reviews and ratings, influencers, organic social media, unique experience