Keywords

text marketing, restaurant marketing, customer engagement, sales growth, pizzeria success, marketing strategies, Jamie McMahon, Boostly, customer loyalty, digital marketing

Summary

In this conversation, Jamie McMahon, owner of Hickory Station Pizzeria, shares his journey of transitioning from traditional marketing methods to text marketing. He discusses the significant impact that text marketing has had on his business, including increased sales and customer engagement. Jamie emphasizes the importance of targeting existing customers and providing them with reasons to return more frequently. He also shares insights on structuring offers and plans for future marketing strategies.

Takeaways

• Text marketing has significantly increased sales for Hickory Station Pizzeria.
• Traditional marketing methods like mass mailing have low return rates.
• Text marketing allows for immediate customer engagement and response.
• Offering discounts can lead to higher average order values.
• Targeting existing customers is crucial for increasing frequency of visits.
• The ease of setting up text marketing campaigns can lead to quick results.
• Customer loyalty can be enhanced through regular communication via text.
• Experimenting with different marketing strategies can yield better results.
• Text marketing is a cost-effective way to reach customers compared to traditional methods.
• Engaging customers with fun promotions can enhance their experience.

Titles

• Innovative Marketing Techniques for Pizzerias
• From Mail to Mobile: Jamie's Marketing Journey

Sound Bites

• "This works!"
• "You have nothing to lose!"
• "We're averaging about 500 tickets a month more!"