The Six Figure Personal Stylist Podcast

Why Your Marketing Isn’t Converting Personal Styling Clients

May 23, 2024 Nicole Otchy - The Styling Consultancy Episode 10
Why Your Marketing Isn’t Converting Personal Styling Clients
The Six Figure Personal Stylist Podcast
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The Six Figure Personal Stylist Podcast
Why Your Marketing Isn’t Converting Personal Styling Clients
May 23, 2024 Episode 10
Nicole Otchy - The Styling Consultancy

You think you’re saying the right things. You think you’re saying them often enough. You’re seeing what other stylists with a lot of social media followers are doing and trying to model the same things. Yet, nobody’s hiring you.

It’s painful when you’re not getting sales from your marketing. It takes a toll on not just your bottom line but your confidence, too. So what is it about your marketing content that’s preventing potential clients from converting into actual paying clients?

In this episode of The Six Figure Personal Stylist podcast, you’ll learn reasons why your marketing efforts aren’t converting into personal styling clients. I’ll discuss the importance of effective marketing in building a successful business and provide you with insights and strategies to improve the messaging in your marketing content.

1:41 - The fear that might be holding back your marketing potential and how you might be further sabotaging your results

5:34 - Why you need to rethink the purpose of marketing in your styling business

9:20 - The “white noise” jargon in your marketing that’s falling on deaf ears and how to create messaging that gets past it

19:10 - How the styling industry is like the Wild West and the real deficit in the market of building a personal styling business

21:19 - One thing you don’t want to say about potential clients in your marketing conversations

25:05 - Summarizing a few points about why your marketing isn’t converting into consistent sales

28:35 - Your marketing job as a personal stylist and the key to great marketing


Mentioned In Why Your Marketing Isn’t Converting Personal Styling Clients

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review


Show Notes

You think you’re saying the right things. You think you’re saying them often enough. You’re seeing what other stylists with a lot of social media followers are doing and trying to model the same things. Yet, nobody’s hiring you.

It’s painful when you’re not getting sales from your marketing. It takes a toll on not just your bottom line but your confidence, too. So what is it about your marketing content that’s preventing potential clients from converting into actual paying clients?

In this episode of The Six Figure Personal Stylist podcast, you’ll learn reasons why your marketing efforts aren’t converting into personal styling clients. I’ll discuss the importance of effective marketing in building a successful business and provide you with insights and strategies to improve the messaging in your marketing content.

1:41 - The fear that might be holding back your marketing potential and how you might be further sabotaging your results

5:34 - Why you need to rethink the purpose of marketing in your styling business

9:20 - The “white noise” jargon in your marketing that’s falling on deaf ears and how to create messaging that gets past it

19:10 - How the styling industry is like the Wild West and the real deficit in the market of building a personal styling business

21:19 - One thing you don’t want to say about potential clients in your marketing conversations

25:05 - Summarizing a few points about why your marketing isn’t converting into consistent sales

28:35 - Your marketing job as a personal stylist and the key to great marketing


Mentioned In Why Your Marketing Isn’t Converting Personal Styling Clients

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

Follow Nicole on Instagram

Leave a rating and review