The Six Figure Personal Stylist Podcast
Growing Your Styling Business by Changing Your Niche with Mary Komick
June 06, 2024
Nicole Otchy - The Styling Consultancy
Episode 12
Growing Your Styling Business by Changing Your Niche with Mary Komick
The Six Figure Personal Stylist Podcast
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Mentioned In Growing Your Styling Business by Changing Your Niche with Mary Komick
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The Six Figure Personal Stylist Podcast
Growing Your Styling Business by Changing Your Niche with Mary Komick
Jun 06, 2024
Episode 12
Nicole Otchy - The Styling Consultancy
Sometimes what you see on the outside doesn’t tell the true story of what’s going on with you internally. You might have the looks of a successful business externally, for example, that don’t match up with how you feel about it inside.
My client Mary Komick felt like she’d done everything. She’d had her personal styling business for three years and worked with just about every stylist coach out there. And while she certainly had clients, she felt like it wasn’t working. Something was still missing, and that feeling led her to me.
In this episode of The Six Figure Personal Stylist podcast, you’ll see how honing in on the right niche for you can make your messaging, marketing, and lead generation feel more consistent and effortless. You’ll also discover the importance of diversifying your marketing channels and how focusing on building business relationships impacts your marketing efforts (online and offline).
3:25 - Mary’s history as a stylist and the kind of clients she had before working with me
5:52 - The mistake Mary made before adopting the niching change that made things more effortless
8:52 - What it takes to make your business feel effortless and the change in Mary’s marketing that increased online engagement
14:06 - What Mary wanted for her styling business that she wasn’t getting elsewhere when she came to me
17:26 - The game-changer that made Mary start feeling more confident and consistent in her marketing efforts
21:47 - How Mary diversified her lead and client generation channels to bring in income she otherwise wouldn’t have had
25:40 - How establishing relationships offline can affect the marketing you do on social media
30:47 - What Mary is most looking forward to in her styling business over the next year
Mentioned In Growing Your Styling Business by Changing Your Niche with Mary Komick
Sometimes what you see on the outside doesn’t tell the true story of what’s going on with you internally. You might have the looks of a successful business externally, for example, that don’t match up with how you feel about it inside.
My client Mary Komick felt like she’d done everything. She’d had her personal styling business for three years and worked with just about every stylist coach out there. And while she certainly had clients, she felt like it wasn’t working. Something was still missing, and that feeling led her to me.
In this episode of The Six Figure Personal Stylist podcast, you’ll see how honing in on the right niche for you can make your messaging, marketing, and lead generation feel more consistent and effortless. You’ll also discover the importance of diversifying your marketing channels and how focusing on building business relationships impacts your marketing efforts (online and offline).
3:25 - Mary’s history as a stylist and the kind of clients she had before working with me
5:52 - The mistake Mary made before adopting the niching change that made things more effortless
8:52 - What it takes to make your business feel effortless and the change in Mary’s marketing that increased online engagement
14:06 - What Mary wanted for her styling business that she wasn’t getting elsewhere when she came to me
17:26 - The game-changer that made Mary start feeling more confident and consistent in her marketing efforts
21:47 - How Mary diversified her lead and client generation channels to bring in income she otherwise wouldn’t have had
25:40 - How establishing relationships offline can affect the marketing you do on social media
30:47 - What Mary is most looking forward to in her styling business over the next year
Mentioned In Growing Your Styling Business by Changing Your Niche with Mary Komick