The Six Figure Personal Stylist Podcast
The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs.
We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past.
Everything is about to change for you.
Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.
The Six Figure Personal Stylist Podcast
Why Your Marketing Might Not Be the Problem In Your Personal Styling Business
Do you believe the key to success in your styling business lies in the latest marketing tactics, hashtags, and hooks? It’s a common misconception to think that your marketing is your problem, when that’s not necessarily the case. Rather than get caught in the whirlwind of tactics, let’s focus on what the real problems might be.
In this episode of The Six Figure Personal Stylist podcast, you’ll discover the types of issues you can easily mistake as marketing problems in your business. I’ll share foundational aspects of business building that naturally support and amplify effective marketing, leading to more meaningful client interactions and sustainable success.
4:02 - What you’re missing when you obsess over implementing marketing tactics
8:40 - What you might encounter that you mistakenly think reflects a marketing problem
16:59 - How you mistake a lack of systems in your business as a marketing issue
22:51 - How a lack of sales skills can cause you to misdiagnose your problem
25:34 - The trouble with not having a deep mastery of your services
33:52 - Why you don’t always need to have certain styling services as part of your package
36:05 - The importance of looking at your self-concept when you think you have a marketing problem
Mentioned In Why Your Marketing Might Not Be the Problem In Your Personal Styling Business