Bridging Business With Social Science to Unlock Genuine Connections

Welcome to the inaugural episode of the TIE Podcast, where we explore the dynamic intersection of business, marketing, and social science. Hosted by Angelique, a seasoned entrepreneur with a passion for empowering women in leadership roles and promoting authentic business practices, this podcast is your gateway to insightful discussions and actionable strategies.

In this episode, Angelique introduces the podcast's mission and shares her personal journey as an entrepreneur. Drawing from her diverse background in government and sociology, she emphasizes the importance of integrating social science into business strategies to foster genuine connections and long-term loyalty. She explores how storytelling can be a powerful tool in marketing, allowing businesses to communicate their values authentically and resonate with their audience on a deeper level.

Throughout the episode, listeners are encouraged to reflect on their goals and take actionable steps towards achieving them. Angelique challenges the audience to rethink traditional business paradigms and embrace innovative approaches that prioritize both financial success and societal impact. Whether you're a seasoned business leader or an aspiring entrepreneur, this episode offers valuable insights to help you navigate the complexities of the modern business landscape.

Join us on this journey as we delve into topics such as digital marketing strategies, women's empowerment in business, ethical leadership, and more. Each episode of the TIE Podcast promises to inspire, educate, and empower you to make a meaningful difference in your business and beyond.

Don't miss out on the opportunity to transform your business approach and contribute to a more socially responsible future. Subscribe to the TIE Podcast today and embark on a journey of growth, learning, and impactful change.

Thank you for tuning in!

This is a production of Hyperion Digital Agency, LLC.

Transcript

Summary

In this episode, Angelique introduces her podcast and shares her journey as an entrepreneur. She emphasizes the importance of authentic communication and the need to incorporate social science and sociology into business strategies. Angelique also discusses the power of storytelling and the impact of genuine connections in marketing. She encourages listeners to reflect on their goals and take steps towards achieving them. The episode concludes with a challenge for the audience and an invitation to share thoughts and topics for future episodes.

Keywords

marketing, technology, business, social science, women in leadership, entrepreneurship, authentic communication, social media, storytelling, genuine connections

Takeaways

• Authentic communication is key in business and marketing.
• Incorporating social science and sociology into business strategies can lead to more genuine connections and long-term loyalty.
• Storytelling is a powerful tool in marketing and branding.
• Reflect on your goals and take steps towards achieving them.
• Share your thoughts and topics for future episodes of the podcast.

Titles

• Taking Steps Towards Your Goals
• The Impact of Storytelling in Marketing

Sound Bites

• "I'm the type of person that actually has to do the thing in order to learn it."
• "It's very nerve-wracking to be in a social media space, trying to find go through a whole lot of shit in the background that people don't care about and don't want to know about."
• "People don't look at social science and sociology as something that they need to take into account with their business."

Chapters

00:00
Introduction and Purpose of the TIE Podcast

00:49
Starting a Business and the Importance of Learning Every Area

02:20
Authenticity and Genuine Connections in Business and Marketing

05:50
The Role of Social Science and Sociology in Business

06:18
New Chapter

07:56
The Influence of Society on Business Decisions

12:20
Empowering Women in Leadership and Making a Difference

13:09
Call to Action and Future Topics