Hand-Built Business & Marketing
Welcome to The Hand-Built Business & Marketing Podcast, your guide to navigating the intricate journey of entrepreneurship and mastering the art of marketing. Hosted by [Host Name], a seasoned entrepreneur and marketing expert, each episode is a deep dive into the foundational elements of building a business from scratch and crafting effective marketing strategies.
Join us as we uncover the untold stories of entrepreneurs who dared to embark on the journey of building something from nothing. From the initial spark of inspiration to the triumphs and tribulations along the way, we explore the raw emotions, pivotal decisions, and transformative moments that shape their entrepreneurial endeavors.
But our exploration doesn't end there. We dissect the strategies, tactics, and principles that drive successful businesses forward. Whether it's decoding the intricacies of branding, mastering the art of storytelling, or leveraging the latest digital marketing trends, our discussions are filled with practical insights and actionable advice to empower you on your entrepreneurial journey.
Through insightful interviews, thought-provoking discussions, and in-depth analysis, The Hand-Built Business & Marketing Podcast equips you with the knowledge, inspiration, and tools you need to build a business that stands the test of time. Whether you're just starting out or looking to take your business to new heights, join us as we unravel the secrets to entrepreneurial success.
Tune in to The Hand-Built Business & Marketing Podcast and discover the keys to building, marketing, and scaling your business with confidence. Let's roll up our sleeves and craft success, one brick at a time.
Hand-Built Business & Marketing
Turn Your Social Media Inbox Into Your Best Lead Generator!
In this episode of "The Hand-Built Business & Marketing Podcast," the focus is on the strategy of using Instagram DMs as a lead generation and conversion tool, particularly for businesses in high-ticket luxury services like residential construction. The host discusses the traditional approach of driving traffic to websites, highlighting the staggering statistic that 96% of website visitors are not ready to buy, making conversion rates low, especially for high-ticket services. Instead, the host proposes leveraging social media platforms like Instagram and Facebook to initiate conversations with potential leads directly through DMs.
By creating and promoting content that addresses common questions or concerns related to the business, the host suggests driving traffic to social media inboxes rather than websites. This approach not only captures leads in a more engaging manner but also facilitates ongoing communication, allowing businesses to nurture warm leads over time. Additionally, the host emphasizes the importance of user experience and the preferences of platforms like Facebook, which prioritize keeping users on-site. Overall, the episode provides actionable insights and encourages businesses to test different lead generation strategies to find what works best for them.