Billion Dollar Brand with Bill Harper & Bryan Elliott
Let's be perfectly clear: a billion is at least 1,000x better than a million.
This is a marketing and branding podcast for anyone who is trying to build a brand -- especially a billion dollar brand.
Marketing and advertising industry veterans, Bill Harper (aka BrandBoss) and Bryan Elliott (from the acclaimed Behind the Brand podcast) team up to brainstorm new business ideas, interview business professionals who are building really great companies, analize what's right and wrong with brands, ad campaigns and more so that you can take what you learn here and apply it to your biz.
Also, you asked for it so we deliver:
We are doing deep dives and diagnosis on your branding, campaigns, copyrighting, web design, video production projects and more that YOU are working on!
Want to submit a draft or finished work for us to evaluate and do a free Deep Dive on the show?
Submit here --> https://bit.ly/BDBDeepDive
Executive Producer:
Bryan Elliott
https://thegoodbrain.com
E: producer@thegoodbrain.com
Billion Dollar Brand with Bill Harper & Bryan Elliott
Should I Build a Brand Around Bespoke Japanese Ice Cream?
Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more.
About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford
Bill is the Chief Creative Officer & CEO of WMH.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.
I believe that the most effective and awe-inspiring work comes from simple ideas executed in simple but elegant ways. The process itself is anything but simple or elegant. Fortunately, I love this sort of challenge. In fact, I live for it. It’s been described by some as a sickness and, if I’m being honest, it’s probably closer to an addiction – one that I’m just unusually comfortable having.
I’ve had the pleasure of struggling over simple and elegant solutions for clients like Carfax, Denny’s, Delsey Luggage, Precision Tune Auto Care, and Music & Arts to name a few and have had the pleasure of being recognized more than 100 times for the effort – including one textbook mention, which I’m particularly proud to call my own.
I’ve been fortunate enough to start four successful agencies and shared the joy of working alongside the insanely talented people who have joined them. When I’m not pouring over the latest Discovery Survey or chasing the next creative strategy, you can find me at home with my amazing wife, three beautiful children and our nearly-Wookie-of-a-dog, Oreo.
It really doesn’t get any better than this.
About Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called Goodbrain. He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.