Billion Dollar Brand with Bill Harper & Bryan Elliott
Let's be perfectly clear: a billion is at least 1,000x better than a million.
This is a marketing and branding podcast for anyone who is trying to build a brand -- especially a billion dollar brand.
Marketing and advertising industry veterans, Bill Harper (aka BrandBoss) and Bryan Elliott (from the acclaimed Behind the Brand podcast) team up to brainstorm new business ideas, interview business professionals who are building really great companies, analize what's right and wrong with brands, ad campaigns and more so that you can take what you learn here and apply it to your biz.
Also, you asked for it so we deliver:
We are doing deep dives and diagnosis on your branding, campaigns, copyrighting, web design, video production projects and more that YOU are working on!
Want to submit a draft or finished work for us to evaluate and do a free Deep Dive on the show?
Submit here --> https://bit.ly/BDBDeepDive
Executive Producer:
Bryan Elliott
https://thegoodbrain.com
E: producer@thegoodbrain.com
Billion Dollar Brand with Bill Harper & Bryan Elliott
$150M Dude Wipes brand evaluation; Airbnb; Burger King; Heinz Out-of-Home scores big
First things first:
Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDive
Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more.
About Bill Harper:
Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford
Bill is the Chief Creative Officer & CEO of WMH.
Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what I spend my days trying to achieve.
About Bryan Elliott:
Bryan is an active writer, director and producer running a production company in Los Angeles called Goodbrain. He's also an active writer with a byline on Inc. Magazine and produces a popular business podcast and video series called Behind the Brand.
Special thanks to our sponsor Plunge!
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Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
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